society
Hosted by Anna Anderson · society · EN-GB
Welcome to Decode Sessions: the world's number one marketing podcast for fashion and culture. Hosted by Anna Anderson, this is where fashion, culture and business collide. We decode what's happening across culture and marketing, and turn it into clear, actionable insights that brands and marketers can use immediately.Anna is the fashion and luxury marketer who has a track record of working with the most influential brands in the world: a former Condé Nast editor across Vogue and GQ London, with career roots at H&M Sweden, she spans mass market to luxury editorial. A sought-after speaker at Web Summit, IMS London, and eTail EU, she brings sharp cultural insight and strategy that brands of any size can put to work.She offers 20+ years of fashion & luxury experience. One perspective, one mic, no filter.
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Contact path
Verified email
Booking probability
32%
Guest openness
Selective
Sign up to generate a grounded pitch for Decode Sessions.
Signup to Generate a PitchWelcome to Decode Sessions: the world's number one marketing podcast for fashion and culture. Hosted by Anna Anderson, this is where fashion, culture and business collide. We decode what's happening across culture and marketing, and turn it into clear, actionable insights that brands and marketers can use immediately.
Decode Sessions is hosted by Anna Anderson. The show has published 41 episodes to date.
Recent episodes include "Black Friday Is Losing Its Magic" (20 October 2026, 14 minutes), "Is Frieze The New Coachella?" (12 October 2026, 29 minutes), and "The Business Behind Paris Fashion Week" (7 October 2026, 29 minutes).
Decode Sessions publishes roughly weekly, with episodes averaging 30 minutes across 41 episodes.
Booking probability for Decode Sessions is 32%, and the host is rated Selective on guests. Decode Sessions requires a Pod Score of 80 or higher. Decode Sessions's contact route on record: verified email.
The strongest fits for Decode Sessions are Marketing, Advertising & PR and Clothing Manufacturing. Decode Sessions has a society audience.
Anna Anderson hosts Decode Sessions, a society podcast with 41 episodes published.
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Decode Sessions
Billions are still being spent, but shoppers are losing trust, discounts are becoming predictable, and brands could be paying a much higher price than they realise. While Chanel and Hermès refuse to discount, Alo Yoga...
Decode Sessions
Is Frieze becoming the new Coachella of the art world? As Frieze London 2026 takes over Regent's Park, we explore why luxury brands like Tiffany & Co., JW Anderson, Stone Island and Deutsche Bank are investing in art...
Decode Sessions
What can Paris Fashion Week teach us about where fashion marketing is heading? In this episode of Decode Sessions, Anna takes us inside Paris Fashion Week 2026 to look beyond the runway at the marketing strategies...
Decode Sessions
Underdays didn't start with a business plan, it started with a disappointing trip to a lingerie sample sale. Five years later, co-founders Oria Mackenzie and Amelie Sala have built a wellness-driven underwear brand with...
What does it take to build a luxury brand that stays relevant? 111SKIN CMO Michael Edelmann joins Decode Sessions to talk about modern luxury marketing, from Harry Styles and celebrity influence to TikTok, K-beauty...
A single TikTok about grief scented perfume made people cry and buy a fragrance they'd never smelled. Three years later, Phlur is doing $100M+ a year and just sold to private equity. We break down how Chriselle Lim...
Decode Sessions
Marks & Spencer went from British High Street staple to sold-out viral moments, a live shoppable Ibiza runway show, and a Formula One takeover. In this episode of Decode Sessions, we break down exactly what changed at...
Decode Sessions
"Brand loyalty and virality are not the same metric. Reformation built one of the most talked about retail concepts in fashion, and then forgot that the experience is not the content." This week Anna talks about how she...
Decode Sessions
"A fútbol jersey is no longer just something worn for 90 minutes on the pitch. It is a fashion statement, a collector's item, a symbol of cultural identity and one of the smartest luxury fashion brand strategy tools...
Decode Sessions
<p>"Most brands chase trends. Alo chased a woman. They followed her from the yoga studio to the street, from the street to the airport, from the airport to the wellness club, from the wellness club to a superyacht in...
Decode Sessions
"Most brands chase trends. Alo chased a woman. They followed her from the yoga studio to the street, from the street to the airport, from the airport to the wellness club, from the wellness club to a superyacht in...
Decode Sessions
<p>"Clubbing is out. Vitamins are in. The wellness economy has built a better version of the nightclub, and the fashion and beauty brands that understand this will win Gen Z."</p> <p>The wellness economy is the fastest...
Decode Sessions
"Clubbing is out. Vitamins are in. The wellness economy has built a better version of the nightclub, and the fashion and beauty brands that understand this will win Gen Z." The wellness economy is the fastest growing...
<p>"Live shopping conversion rates are 10 times higher than traditional e-commerce. The fashion and beauty brands that move now will own this space before it gets crowded."</p> <p>Live shopping, social commerce and...
<p >Everything brands need to know about TikTok Shop: the $64 billion platform changing the way we shop.</p> <p >This week on Decode Sessions, we're diving into one of the biggest shifts in modern commerce: TikTok...
Decode Sessions
<p >The Everlane you used to love is soon to probably be nothing of what it used to be.</p> <p >This week on Decode Sessions, we're unpacking two very different brand stories.</p> <p >Everlane, the poster child of...
Decode Sessions
<p > Most brands say they want a community. What they actually want is an audience that buys things. The problem? People can tell the difference.</p> <p > This week Anna and Caitlin decode two things that start with C...
Decode Sessions
<p > Money can buy a seat at the Met Gala. The question is whether it can buy culture.</p> <p > This week Anna and Caitlin tackle the most controversial fashion moment of the year. The Met Gala 2026. Dubbed the Tech...
<p > Susan Yara sold Naturium for $355 million after three years. Iskra Lawrence built Saltair into a beauty brand people genuinely swear by. One that sits in both Space NK and Boots simultaneously, something almost no...
Decode Sessions
<p > Five years ago Facebook changed its name to Meta and told everyone we were all going to live in the metaverse. Fashion bought in. NFTs, digital runways, 3D catwalks. And then quietly it all fell apart.</p> <p > Now...
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