Hosted by Unknown Host · 🇺🇸 US · EN · 19 episodes
Established thought leaders with verified media credentials.
Impact Makers is the podcast for marketers, innovators and curious minds who think way too much about products — the good ones, the bad ones, and what makes them stick. From beverages to beauty, food to fragrance, and much more, join hosts Andrew Wardlaw and Caitlin McLean as we get into the trends, ideas and cultural signals shaping the future of consumer brands. Expect sharp conversations with the people making it all happen, and insights you won’t hear anywhere else.
Unknown Host hosts Impact Makers, a business show with 19 episodes published.
The ambient aisle is the backbone of every supermarket, boasting a range of formats including cans, packets, jars and pouches. But in a world of ‘dinner for tonight’ shopping, the proposition risks being left behind. Loo
The centre of gravity has shifted. And brands must take note. In this special episode, guest hosts Coco Wu and Harshita Mullick explore the most exciting ideas in food, drink, beauty, and retail are. And that’s Asia! Tun
Follow Impact Makers for more episodes on product innovation, consumer behaviour, and the future of decision-making. In our first fully visualised episode, Impact Makers explores a future that is already taking shape. Tw
If you want to understand just how quickly consumer needs are evolving, look no further than the beauty category. In this research-led episode of Impact Makers, Andrew and Caitlin draw on insights from 2,500 beauty-forwa
Once purely functional, the cleaning aisle is being completely reimagined. In Episode 15 of Impact Makers, Andrew Wardlaw and Caitlin McLean explore how a new generation of “dirt disruptors” are turning home care into so
We’re wrapping up the defining moments of 2025 and unboxing the early signals of a far more promising 2026. From GLP-1 disruption and the great UPF showdown to sensory maximalism, AI-powered shopping takeovers, and Gen Z
Can you guess the brand with your eyes shut? It’s a tough ask, but what if product sounds were designed as intentionally as their visuals? In this special sonic edition of Impact Makers, Andrew and Caitlin explore the hi
If alcohol wants to stay relevant, it must do more than taste good, it must bring people together. As global alcohol volumes decline, Andrew and Caitlin ask: what’s next? Featuring insights from Heineken, Westbound & Dow
Energy is no longer just sugar and caffeine, it’s smarter, cleaner, and designed for modern lifestyles. In this episode, Andrew and Caitlin explore the cultural and commercial forces behind the energy boom, from gaming a
When ads get skipped and attention’s short, your product better deliver. In this milestone 10th episode, Andrew and Caitlin unpack why experience is everything, from multisensory moments to TikTok-worthy textures. With i
There’s plenty of GABA going on as the Impact Makers crew navigate ways ahead for the health and wellness market. We pour over exclusive new research into the people’s true health priorities, revealing just how important
Fragrance is no longer just about smelling good - it’s about identity, well-being, and storytelling. Join Andrew and Caitlin as they explore the future of scent, from AI-powered fragrance design to TikTok’s latest perfum
‘The whole world is not yet ready for it!’ That’s how Nestle described the emergence of GLP-1 medications such as Ozempic. With these drugs set to disrupt the food and beverage choices of millions of consumers, we’ve ass
In this holiday special, Andrew Wardlaw and Caitlin McLean explore seasonal product innovation, TikTok trends, and sensory surprises. From festive highlights like M&S’s Mince Pie Liqueur to adventurous ice cream flavors
In Episode Five, hosts Andrew Wardlaw and Caitlin McLean explore the Discovery Era, where consumers are craving new and novel experiences. Featuring industry insights from Nick Graham - fresh from his tenure at Mondelez
In Episode Four, hosts Andrew Wardlaw and Caitlin McLean explore the world of extreme flavors in food, drink, and sensory experiences. From spicy snacks to sour candies, they uncover why bold tastes are driving consumer
In Episode Three of the Impact Makers Podcast, hosts Andrew Wardlaw and Caitlin McLean explore the emerging world of mood-shifting products in food, beverage, and beauty. From Tesla's playful take on candy to functional
In Episode Two of the Impact Makers Podcast, hosts Andrew Wardlaw and Caitlin McLean explore the experimental world of beverages. From the latest in no- and low-alcohol trends to the dynamic coffee culture, this episode
Join hosts Andrew Wardlaw and Caitlin McLean as they dive into the fascinating world of store brands in the first episode of the Impact Makers Podcast. Discover how economic factors and changing consumer perceptions are
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Impact Makers is hosted by Unknown Host. The show is categorised under business (marketing) and has published 19 episodes.
Impact Makers has published 19 episodes.
Impact Makers regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Impact Makers is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Impact Makers hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Impact Makers average 51 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Impact Makers's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 6 days ago.
