business
Hosted by Andrew Wardlaw, Caitlin McLean · business · EN
Impact Makers is the podcast for marketers, innovators and curious minds who think way too much about products — the good ones, the bad ones, and what makes them stick. From beverages to beauty, food to fragrance, and much more, join hosts Andrew Wardlaw and Caitlin McLean as we get into the trends, ideas and cultural signals shaping the future of consumer brands. Expect sharp conversations with the people making it all happen, and insights you won’t hear anywhere else.
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
30%
Guest openness
Selective
Sign up to generate a grounded pitch for Impact Makers.
Signup to Generate a PitchImpact Makers is the podcast for marketers, innovators and curious minds who think way too much about products, the good ones, the bad ones, and what makes them stick.
Impact Makers is hosted by Andrew Wardlaw, Caitlin McLean. The show has published 22 episodes to date.
Recent episodes include "GLP-1. What Happens Next?" (24 July 2026, 60 minutes), "GLP-1. Rewiring Consumption" (24 July 2026, 36 minutes), and "Ambient All-Stars" (4 June 2026, 52 minutes).
Impact Makers publishes roughly monthly, with episodes averaging 51 minutes across 22 episodes.
Booking probability for Impact Makers is 30%, and the host is rated Selective on guests. Impact Makers requires a Pod Score of 80 or higher. Impact Makers's contact route on record: verified email.
The strongest fits for Impact Makers are Marketing, Advertising & PR. Impact Makers has a business audience.
Andrew Wardlaw, Caitlin McLean hosts Impact Makers, a business podcast with 22 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #21
If Rewiring Consumption showed how far GLP-1s have already reshaped what we buy, this episode asks how much further they can go. A panel of leading voices in clinical science, behavioural science and sensory science...
Episode #20
The rules of appetite just changed - and so has the shopping basket. In this episode, Andrew and Caitlin unpack exclusive new MMR research across 3,000 consumers in the US, UK, Germany, Brazil and China to reveal how...
Episode #19
<p>The ambient aisle is the backbone of every supermarket, boasting a range of formats including cans, packets, jars and pouches. But in a world of ‘dinner for tonight’ shopping, the proposition risks being left behind...
Episode #18
The centre of gravity has shifted. And brands must take note. In this special episode, guest hosts Coco Wu and Harshita Mullick explore the most exciting ideas in food, drink, beauty, and retail are. And that’s Asia...
Episode #17
<p>Follow Impact Makers for more episodes on product innovation, consumer behaviour, and the future of decision-making.</p> <p>In our first fully visualised episode, Impact Makers explores a future that is already...
Episode #16
<p>If you want to understand just how quickly consumer needs are evolving, look no further than the beauty category. In this research-led episode of Impact Makers, Andrew and Caitlin draw on insights from 2,500...
Episode #15
<p>Once purely functional, the cleaning aisle is being completely reimagined. In Episode 15 of Impact Makers, Andrew Wardlaw and Caitlin McLean explore how a new generation of “dirt disruptors” are turning home care...
Episode #14
We’re wrapping up the defining moments of 2025 and unboxing the early signals of a far more promising 2026. From GLP-1 disruption and the great UPF showdown to sensory maximalism, AI-powered shopping takeovers, and Gen...
Episode #13
Can you guess the brand with your eyes shut? It’s a tough ask, but what if product sounds were designed as intentionally as their visuals? In this special sonic edition of Impact Makers, Andrew and Caitlin explore the...
Episode #12
If alcohol wants to stay relevant, it must do more than taste good, it must bring people together. As global alcohol volumes decline, Andrew and Caitlin ask: what’s next? Featuring insights from Heineken, Westbound &...
Episode #11
Energy is no longer just sugar and caffeine, it’s smarter, cleaner, and designed for modern lifestyles. In this episode, Andrew and Caitlin explore the cultural and commercial forces behind the energy boom, from gaming...
Episode #10
When ads get skipped and attention’s short, your product better deliver. In this milestone 10th episode, Andrew and Caitlin unpack why experience is everything, from multisensory moments to TikTok-worthy textures. With...
Episode #9
There’s plenty of GABA going on as the Impact Makers crew navigate ways ahead for the health and wellness market. We pour over exclusive new research into the people’s true health priorities, revealing just how...
Episode #8
Fragrance is no longer just about smelling good - it’s about identity, well-being, and storytelling. Join Andrew and Caitlin as they explore the future of scent, from AI-powered fragrance design to TikTok’s latest...
Episode #7
‘The whole world is not yet ready for it!’ That’s how Nestle described the emergence of GLP-1 medications such as Ozempic. With these drugs set to disrupt the food and beverage choices of millions of consumers, we’ve...
In this holiday special, Andrew Wardlaw and Caitlin McLean explore seasonal product innovation, TikTok trends, and sensory surprises. From festive highlights like M&S’s Mince Pie Liqueur to adventurous ice cream flavors...
Episode #5
In Episode Five, hosts Andrew Wardlaw and Caitlin McLean explore the Discovery Era, where consumers are craving new and novel experiences. Featuring industry insights from Nick Graham - fresh from his tenure at Mondelez...
Episode #4
In Episode Four, hosts Andrew Wardlaw and Caitlin McLean explore the world of extreme flavors in food, drink, and sensory experiences. From spicy snacks to sour candies, they uncover why bold tastes are driving consumer...
Episode #3
In Episode Three of the Impact Makers Podcast, hosts Andrew Wardlaw and Caitlin McLean explore the emerging world of mood-shifting products in food, beverage, and beauty. From Tesla's playful take on candy to functional...
Episode #2
In Episode Two of the Impact Makers Podcast, hosts Andrew Wardlaw and Caitlin McLean explore the experimental world of beverages. From the latest in no- and low-alcohol trends to the dynamic coffee culture, this episode...
Recent guests on Impact Makers. Study who booked and why before you pitch.
Former AI Manager at The Economist Group, Cambridge University
integrated vascular surgery resident, Banks Cleaning Services LLC
Founder of Seedlip, Æcorn Aperitifs
former Insights & Analytics Lead for Mondelēz International and PepsiCo, Mondelez International
PitchCentric classifies Impact Makers under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Is this podcast yours and you'd like to remove or correct details? Request removal or email privacy@pitchcentric.com.
Questions about the free trial? See the pricing FAQ
