Hosted by Dave Heywood · 🇺🇸 US · EN · 53 episodes
Established thought leaders with verified media credentials.
A podcast about building a career in marketing, without the clichés.Each episode explores the real lessons marketers learn over time, from early roles through to senior leadership. We talk about decision-making, credibility, confidence, and the trade-offs that shape how marketing careers actually progress.It’s for marketers who want clearer judgement, practical perspective, and a more honest view of what it takes to grow and stay relevant in the profession.
Dave Heywood hosts Marketing Careers Uncovered, a business show with 53 episodes published.
Over the last couple of years, the best advice I’ve given and the most impactful work I’ve done has hit a very specific area. It’s the point where an ambitious B2B firm wants to scale up, but realise what got them here w
We’re conditioned to believe that success means moving up. One promotion at a time, a bigger job title title, and more people working under you. But for Meg Gowell, reaching Director level at Typeform meant spending thir
We’ve never had more tools to help us make decisions. And yet, decision-making doesn’t feel any better. We're joined by László Aszalós, a website optimisation specialist with two decades of experience, to discuss how fra
We talk a good game about making things easy to use. But most organisations are still designing for an average customer who doesn’t really exist. Sharon Flaherty, CEO of Folk, shares the moment that caused her to view th
Is your marketing approach a roadmap or a straightjacket? We’ve all been there. You spend weeks (and way too much mental energy) on a shiny strategy deck, following the textbooks approaches to the letter, only to find th
You can have the best plan in the world, but if the environment is a mess, you’re just decorating a sinking ship. When things don’t go to plan, it’s not always because the work was bad. From unclear decisions to conflict
If we stopped posting tomorrow, would anyone care? Social isn’t the new kid on the block anymore. But too many teams are still stuck in the churn - posting constantly without being clear what job social is actually doing
Confidence doesn’t come from reading the right materials or waiting until you feel ready.It comes from showing up, asking better questions, and staying in the room when it’s uncomfortable. PPC practitioner and community
Too many marketers still think GTM means picking channels and launching campaigns. But that’s just the end of the process. Luis Clark, EMEA go-to-market lead at Monday.com breaks down what GTM actually means inside a com
What does it actually mean to become more strategic as a marketer? And how do you hold your nerve when the numbers dip and everyone wants a quick fix? We discuss why so many capable marketers get stuck in the operator ro
What does it actually take to build a high-performing team - that stands up for years to come? In this episode ,I’m joined by Mick Rigby, founder and CEO of Yodel Mobile, to talk about what it really takes to build and k
Lizi started out cold-calling journalists from a pitch pod and faxing press releases for London agencies. Today she’s co-founder of Songue PR, helping deep-tech clients stay visible in a world where AI tools surface trus
Ever landed a role you didn’t quite feel ready for - and had to get good, fast? Brandt Bodamer knows the feeling. He took on a digital marketing role overseas with little more than curiosity, hustle, and a copy of Digita
Getting the title is one thing. Getting taken seriously as a leader is another. Louise Thompson knows that gap well. She spent years as a comms director before moving into coaching, and she’s worked with plenty of smart
Ever felt like you didn’t have the right background to make it in marketing? Brooke didn’t go to uni. She didn’t have a head start or a polished CV. What she did have was persistence, a lot of self-awareness, and someone
What if the biggest threat to good marketing isn’t budgets, tech, or AI - but overcomplication? In this episode, I sit down with Brandon Keenen - ex-CMO, ex-BuzzFeed, now founder of ViVV Labs - to dig into why marketing
We talk a lot about optimisation in marketing - but too often, it means nudging a button colour or tweaking a landing page. Slobodan ' Sani' Manić wants to change that. A former developer turned conversion strategist, Sa
We often use the term 'customer centricity' – but what does that really look like in practice? Monzo Bank is well known for clarity - not just in its product, but in how it speaks. And Harry helped make writing it a core
Think a rebrand is just a new logo and some shiny new colours? Think again. In this episode, I’m joined by Amy Walters, founder of Bloomify, to lift the lid on what a rebrand really involves — and why most businesses get
After reading HubSpot’s 2025 trends report, I found myself wondering: is AI really reshaping marketing careers, or are we just getting swept along by another hype cycle? In this episode, I’m joined by Em Brown, a junior
Lottie Unwin
The Copy Club
1 appearance on this show
Beth Thomas
ADHD & neurodivergent life coach, neuroinclusion trainer · Yorkshire Wildlife Trusts
1 appearance on this show
Bethan Vincent
Managing Partner · Open Velocity
1 appearance on this show
Louise Thompson
founder of Myfolks · Louise Thompson Leadership Coaching
1 appearance on this show
Amy Walters
Brand Designer · The Scout Guide Chattanooga
1 appearance on this show
Kathryn Strachan
award-winning fractional CMO, bestselling author · Copy House
1 appearance on this show
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Marketing Careers Uncovered is hosted by Dave Heywood. The show is categorised under business (marketing) and has published 53 episodes.
Marketing Careers Uncovered has published 53 episodes.
Marketing Careers Uncovered regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of Marketing Careers Uncovered average 39 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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