Creative Shop Talk with Wendy Batten

How do I attract more customers to my store? How do I get more sales? How do I book out my shop's events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that "accidental shopkeepers" and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic bu

Creative Shop Talk with Wendy Batten is a business podcast hosted by Wendy Batten, Creative Retail Mentor, with 320 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Wendy Batten, Creative Retail Mentor hosts Creative Shop Talk with Wendy Batten, a business show with 320 episodes published.

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  Episode #318

  318. Navigating the "Messy Middle" of Business Growth

  Sep 14, 202625 minS7

  With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Episode Overview In this episode, I'm sharing a behind-the-scenes look at what it feels like to be in the messy middle of making big, important changes in a business. My friends, I am in the middle of it! So let's talk about it: In this episode, I'm sharing the challenges (and major wins) I've been facing while upgrading my own business, from competing priorities and projects taking longer than expected to learning new things and asking for help. I also share what has helped me move through the mess. I'm reminding myself to take action, invest in the right people, return to the reason behind the work, and ask what I actually need in the moment. For me, this is also a reminder that as our businesses evolve, our roles evolve too. The goal isn't to avoid every difficult season. It's to have the systems, people, mindset, and perspective that help us navigate those seasons well. Our Key Topics Why business growth can feel messy: How evolving businesses often require us to evolve our roles, systems, and priorities too. How to move forward when things feel overwhelming: Using imperfect action, realistic expectations, and the willingness to adjust when plans take longer than expected. Why you don't have to do everything yourself: Recognizing when to hire, delegate, ask for help, or learn something step by step. What it takes to lead well through change: Taking care of yourself, challenging negative self-talk, and making sure you're grounded enough to lead your business and team. How to decide what deserves your time: Returning to the bigger purpose, prioritizing the people in front of you, and using the four Ds: do, delegate, defer, and delete. Key Takeaways For Shop Owners Our role has to evolve as the business evolves. I can't keep approaching every new stage of my business exactly as I did before. Growth often requires me to step into a different kind of leadership. Imperfect action is still action. I've found that taking action, even when it isn't perfect, helps me move forward instead of staying stuck in stress and anxiety. I don't need every piece figured out before I begin. I don't have to do everything myself. One of the ways I've been moving through this season is by hiring people who already know how to do some of the things I'm trying to learn or accomplish. Delegating has helped me move forward. I need to take care of myself in order to lead well. I'm reminding myself that wearing myself out is not a badge of honor. Sometimes what I need is a morning off, a step back, or simply some space to get grounded again. I can choose what stays on my list. The four Ds give me a practical way to look at my priorities: what do I need to do, delegate, defer, or delete? Not everything that lands on my list needs to happen right now. Want to work with me to plan out your week? I'm hosting a workshop on September 29th to help you do just that! Join me for Your Week By Design . "Imperfect action wins over no action any day." -Wendy Batten INSERT IMAGE HERE Resources Mentioned and Related Podcasts Are you ready to stop duct taping your marketing pieces together? To start putting real strategy in place that actually worked for your business around your marketing? The Sales and Marketing Accelerator Program is available on demand! Episode 261 : How to Stay Focused and Get Things Done Episode 285 : Avoiding Retail Burnout: Closing Loops and Leaning Into Your People Let's hang out in a private coaching session! Follow along and chat with me on Instagram and join my love list . About your host, Wendy Batten In case we haven't met…I'm Wendy Batten. I've been a small business owner, coach, and mentor for over 25 years. I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I've been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose. For more support from Wendy Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer. Click here to subscribe to iTunes! Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

  ListenShow Notes
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  Episode #317

  317. Take Control of Your Time as a Business Owner

  Sep 7, 202635 minS7

  With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Episode Overview Of course you love what you do - and that's why you started your business. But perhaps you also took this leap because you wanted more control over your schedule and more freedom to do the things you love outside of work. This episode centers around answering a question that has come up countless times in my years as a retail coach and that I have even grappled with in the past as a business owner: where should I be spending my time? As business owners, we have three major resources to manage: time, money, and capacity or energy. Time is finite, which means we have to be intentional about how we use it. We're covering a lot of ground in this episode from setting clear boundaries between work and personal life, why you should plan your week around the life you want to live now, and a time management framework that helps me think about where my time is best spent as CEO of my business. I hope from this episode you'll think about what you really want in your life and then reverse engineer your business time to reflect your life goals and needs. Our Key Topics Why work expands to fill the time available and how setting clear boundaries can change that (Parkinson's Law at work!) How to build a life-first business by defining personal needs and capacity before determining work hours Why the business owner's role needs to evolve as the business grows, including shifting from founder to CEO What CEO and business development time should include, from planning and financials to marketing, sales, and customer experience How to protect your time, energy, and capacity by reducing time spent on administrative and repeatable tasks Key Takeaways For Shop Owners Your personal time needs boundaries, too. Stop thinking you need to work all the time. I've learned that I have to define my own boundaries around when I work and when I'm finished, because there will always be something else I could be doing in my business. Your business gets to fit into your life. Look honestly at what your life needs right now, whether that means time off, family time, travel, creative time, or simply space to enjoy your life. Then you can determine how much work time actually fits. Your CEO time cannot be the first thing to go when you are short on time. Business development includes planning, financials, decision-making, vision, and intentional learning. I've found that this is often the first category to disappear when things get busy, even though it is where the business needs leadership most. This is so important. Not everything that feels productive is moving the business forward. I want to distinguish between meaningful marketing and sales work and simply staying busy with activities like posting on social media. Dedicated time for strategy, events, emails, launches, customer experience, merchandising, conversion, and other sales activities matters. You must protect your energy. Our businesses can only grow when we are taking care of ourselves and protecting our energy. I see this as part of leadership because the energy and enthusiasm at the top of the business affect the culture and the people who interact with it. Want to work with me to plan out your week? I'm hosting a workshop on September 29th to help you do just that! Join me for Your Week By Design . "Our businesses can only grow if we protect the asset. And we are the asset." -Wendy Batten INSERT IMAGE HERE Resources Mentioned and Related Podcasts Are you ready to stop duct taping your marketing pieces together? To start putting real strategy in place that actually worked for your business around your marketing? The Sales and Marketing Accelerator Program is available on demand! Episode 263 : Why CEO Time Isn't Optional in Your Retail Business Let's hang out in a private coaching session! Follow along and chat with me on Instagram and join my love list . About your host, Wendy Batten In case we haven't met…I'm Wendy Batten. I've been a small business owner, coach, and mentor for over 25 years. I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I've been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose. For more support from Wendy Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer. Click here to subscribe to iTunes! Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

  ListenShow Notes
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  Episode #316

  316. How to Build a Business That Works for Your Life

  Aug 31, 202629 minS7

  With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Episode Overview I'm back after taking a longer-than-expected summer pause from the podcast! That pause gave me space to think about what I want next for my business, what I want my life to look like, and how those two things fit together. After years of building, coaching, and running a business, I've been thinking a lot about what deserves my energy and what no longer needs to come along for the climb. In this episode, I'm sharing some of the questions I've been working through with clients and myself. I talk about business seasons, celebrating the times when things are going well, recognizing that there will always be another mountain to climb, and making sure we are not carrying unnecessary weight up that mountain. Most of all, I want us to think beyond simply building a bigger business. I want to build a business that works for the life I want, and I want you to consider what your business needs to do for you, personally, financially, and for your dreams. Our Key Topics Why taking a pause can create space to think about what I actually want from my business How different business seasons can shape what my business needs to look like right now What my fuels and drains reveal about the work, people, and parts of my business that deserve my energy How removing fear, guilt, sunk cost, and other people's expectations can help me make intentional business decisions Why the goal isn't always bigger and better, but building a business that works for my life with intention, energy, and fun Key Takeaways For Shop Owners A pause does not mean I've stopped building. I took time away from the podcast while still working deeply with clients, hosting retreats, and thinking about what comes next. Sometimes creating space is part of moving forward. I need to know what I actually want from my business. That includes what I need from it personally and financially, how it supports my dreams, and whether the meaningful parts of the work are still lighting me up. I can make decisions without being ruled by fear, guilt, sunk costs, or other people's expectations. Removing those things helps me look at what I would choose to build intentionally rather than simply continuing what already exists. There will always be another mountain. Business will have highs, dips, and new challenges. I cannot eliminate every hard season, but I can pay attention to how I'm climbing and whether I have the right people and the right load with me. Bigger and better is not always the goal. I'm thinking more about designing a business with intention, energy, enthusiasm, and fun instead of treating growth as the only measure of success. "If I remove fear, guilt, sunk cost, and other people's expectations, what would I build on purpose?" I hope this episode gives you a little space to think about what you want from your business, what you're carrying with you, and what you might choose to build on purpose. How can I help you run the business of your dreams while also living your life? Check in with me ! Resources Mentioned and Related Podcasts Episode 315 : What Really Happens at a Mastermind Retreat and Why It Matters for Business Growth Let's hang out in a private coaching session! Follow along and chat with me on Instagram and join my love list . About your host, Wendy Batten In case we haven't met…I'm Wendy Batten. I've been a small business owner, coach, and mentor for over 25 years. I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I've been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose. For more support from Wendy Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer. Click here to subscribe to iTunes! Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

  ListenShow Notes
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  Episode #314

  314. The Memento Generation: Creating More Meaningful Buying Experiences in Retail

  Jun 22, 202614 minS6

  With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Episode Overview Fresh off my Level Up Mastermind retreat with retailers from around the world, I'm reflecting on something that feels increasingly important in retail right now: experiences. Your customers are looking for connection, meaning, and events they can remember. In this episode, I'm sharing my thoughts on some of the findings from a research report from the Portas Agency titled " The Momento Generation ". The concept explores how many younger consumers are placing greater value on memories, shared experiences, and stories over simply acquiring more stuff/consumerism. As independent retailers, this gives us an opportunity to think differently about how we serve our customers. I explore why creating memorable moments may matter more than ever and what that could look like inside our shops and communities. Our Key Topics What the "Memento Generation" is and why it matters for understanding changing consumer behavior. Why younger consumers are prioritizing experiences, memories, and meaning over simply acquiring more products. How independent retailers can create memorable customer experiences that go beyond convenience and transactions. What belonging, community, and shared moments mean for brick-and-mortar businesses today. Why the experience surrounding a product can influence purchasing decisions as much as the product itself. Key Takeaways For Shop Owners on Meaningful Buying Customers are seeking meaning as much as merchandise. The research from the Portas Agency suggests that many consumers are asking questions beyond "What can I buy?" They're considering how purchases make them feel, what memories they create, and who they can share those experiences with. Independent retailers are uniquely positioned to create memorable experiences. Fast, cheap, and convenient options are widely available. What independent retailers can offer is something more personal, memorable, and difficult to replicate. The focus shifts from selling products to creating moments. Rather than asking how to sell more items, consider how they can create experiences customers remember and talk about long after a purchase. Community and connection continue to matter. Whether through gatherings, events, conversations, or shared experiences, creating opportunities for people to connect can strengthen the role your business plays in their lives. The product still matters, but the experience around it matters too. The research isn't suggesting products are unimportant. Instead, it highlights how the surrounding experience, presentation, and emotional connection can increasingly influence purchasing decisions. "The future belongs to businesses that are creating memories, not just transactions." What moments are your customers taking home with them beyond the products they purchase? I'd love to hear from you in my Instagram DMs. Check in with me ! Resources Mentioned and Related Podcasts: The Portas Agency Report: The Momento Generation Episode 202 :Why Every Retail Store Should Consider Selling Souvenirs Episode 245 : Best of Series: Retail Marketing from Gen Z to Boomers A profitable, smooth holiday season is not a lucky accident. It's what happens when someone who actually prepared gets to execute. And the best time to prepare? July. Join me and other retailers in Camp Q4 this summer to set yourself up for a kick-butt Q4! Camp begins with a fireside chat (opening coaching) on July 13th. Grab your sit-upon (fellow Girl Scouts unite!) and join me! Let's hang out in a private coaching session! Follow along and chat with me on Instagram and join my love list . About your host, Wendy Batten In case we haven't met…I'm Wendy Batten. I've been a small business owner, coach, and mentor for over 25 years. I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I've been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose. For more support from Wendy Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer. Click here to subscribe to iTunes! Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

  ListenShow Notes
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  Episode #313

  313. Why Community Is the Future of Retail with Guest Expert Mark Schaefer

  Jun 15, 202641 minS6

  With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Episode Overview In this episode, I sit down with best-selling marketing author and speaker Mark Schaefer to talk about what matters most for independent retailers in a world that's being increasingly shaped by AI. While technology continues to change how customers find the places they love to shop, Mark makes a compelling case that the strongest advantage for brick-and-mortar retailers is still something AI cannot replicate: a completely human experience. We talk about the role of personal branding, community, experiences, and transcendent content in modern retail. Mark shares why human-centered meaningful relationships matter more than marketing tricks and how shop owners can create businesses that people genuinely want to belong to. If you are interested in standing out amongst your peers, staying relevant, and building lasting customer loyalty, we recorded this episode to remind you that being human is your biggest asset in your retail business. Our Key Topics Why AI is changing marketing and customer discovery, and where independent retailers still have an advantage How personal branding helps shop owners build trust and stronger customer relationships What experiences, hospitality, and human connection can offer that technology cannot Why storytelling matters, including Mark's AIR framework: Authentic, Interesting, and Relevant How community differs from an audience, and why belonging creates lasting loyalty What it means to build a business that is meaningful to customers, not just visible Key Takeaways For Shop Owners on Personal Branding and Community Building Your personal brand is a competitive advantage. Mark emphasizes that customers can build relationships with local business owners, employees, and other customers in ways they never can with large online retailers. Being visible, present, and connected to your community helps create trust that technology cannot replace. Community creates loyalty that marketing alone cannot. When customers form relationships with each other through your business, the goodwill from those friendships transfers back to your brand. People continue showing up because they feel connected, not just because they need whatever it is that you are selling. Stories help customers remember and share your business. Mark encourages retailers to tell stories in every customer interaction. Stories give people something meaningful to talk about and create connections that extend beyond a transaction. The AIR framework can guide better storytelling. Stories should be Authentic, Interesting, and Relevant. When customers hear stories that meet those criteria, they are more likely to remember them and share them with others. Meaning matters more than trying to win every technology battle. Rather than obsessing over search rankings or AI visibility, Mark encourages business owners to focus on becoming meaningful to the people they serve. Businesses that create emotional connections have an advantage that technology cannot easily replicate. "The most human company wins." - Mark Schaefer, Marketing Rebellion This conversation left me so giddy. I love the reminder that our greatest opportunity as shop owners isn't simply selling products. It's creating places where people feel seen, connected, and part of something meaningful. Resources Mentioned and Related Podcasts: Episode 260 : Winning with Community in Your Retail Business: Takeaways from my Mastermind Retreat Episode 238 : Behind the Counter: Building Community Through Beautiful Spaces with Lisa Wrixon A profitable, smooth holiday season is not a lucky accident. It's what happens when someone who actually prepared gets to execute. And the best time to prepare? July. Join me and other retailers in Camp Q4 this summer to set yourself up for a kick-butt Q4! Camp begins with a fireside chat (opening coaching) on July 13th. Grab your sit-upon (fellow Girl Scouts unite!) and join me! Let's hang out in a private coaching session! Follow along and chat with me on Instagram and join my love list . About our Guest, Mark Schaefer Mark Schaefer is not only a best-selling author, but the top-rated marketing and business keynote speaker. Not to mention he's an artist who sells his paintings at one of my retailer's shops, Louisville Mercantile ! He combines memorable insights with passion and humor. You can find video content on marketing ideas and people, social media fun, and global adventures, all while encouraging you to rise above the noise on his YouTube channel . If you want more from Mark, check out his long list of books, and if you are a retailer, Mark recommends starting with Marketing Rebellion . Here are the other places you can find him: Mark's Website | Instagram About your host, Wendy Batten In case we haven't met…I'm Wendy Batten. I've been a small business owner, coach, and mentor for over 25 years. I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I've been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose. For more support from Wendy Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer. Click here to subscribe to iTunes! Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

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