Hosted by Kathy Cruz · 🇺🇸 US · EN · 312 episodes
Established thought leaders with verified media credentials.
Host, Kathy Cruz is a retail business coach who owned a retail business with her sister for a decade. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. Kathy is passionate about teaching independent retailers how to work smarter, profit more and grow.
Kathy Cruz hosts Savvy Shopkeeper Retail Podcast, a business show with 312 episodes published.
In this Shopkeeper Story, Kathy interviews Elena Gustavson of Magpie and Tiger about building a profitable stationery and gift shop in a town of fewer than 8,000 people. Elena shares how she achieved 110% growth through
In this episode, we're continuing the conversation from Episode 268 and breaking down what it really means to move from store operator to store owner. If your business still feels heavy—even after years of growth—you're
Is brick-and-mortar retail really dying? After months analyzing 13 years of U.S. Census retail data, this episode uncovers Kathy's new report available for download, "Brick and Mortar Independent Retail Isn't Dying. It's
If you're carrying inventory that just won't sell, this episode is for you. Kathy breaks down what dead inventory in retail is really costing your business and why it's more than just the product sitting on your shelves.
Episode 273 Show Notes: Do Not Ask Your Business to Carry More Financial Responsibility Than It Is Built to Carry Hosted by Kathy Cruz | Savvy Shopkeeper Retail Podcast In this episode, Kathy Cruz breaks down the reality
Q4 isn't just another quarter in retail—it's often the one that determines how your entire year performs. And yet, most store owners head into their busiest season feeling underprepared. In this episode, we're breaking d
In the last episode, Kathy talked about how to reset your office, desk, or cash wrap so it actually supports how you run your business. In this follow-up, she shares some of the tools and products that helped her bring t
If you have a desk, office, or cash wrap area in your store that you keep avoiding, this episode is for you. Sometimes a space isn't messy, it's just no longer aligned with how you actually run your business. Over time,
Donation requests are a normal part of running an independent retail business. Gift cards, gift baskets, product donations, sponsorships, school fundraisers, community events, they add up quickly. This episode is written
You've been running your retail business for years, so why does it still feel heavy? In this episode, Kathy Cruz breaks down the difference between time in business and business maturity, and explains why many independen
Every January, I take a step back and talk about trends in independent retail. But this year, I'm doing it differently. Instead of a long list of what's "in" or "out," I'm sharing the six lenses I use to make sense of re
This episode is about traffic, but not tactics. When store owners say they have a traffic problem, they're often reacting to low sales and reaching for visible fixes like ads, promotions, or new platforms. In this episod
Fear rarely looks like fear. It shows up as hesitation, overthinking, or waiting for "the right time." And for many independent retailers, it quietly becomes the biggest barrier to profit. In this episode, Kathy shares t
Your year end inventory count is more than a tax requirement. It is a clear reflection of your business. In this episode, Kathy shares what your shelves are really telling you about your systems, buying habits, and finan
Even your most successful seasons can leave you drained. In this episode, Kathy shares how one client's record-breaking quarter became a turning point—and why taking notes during any busy retail season can help you plan
Small Business Saturday isn't just a single day, it's part of a powerful five-day stretch that can grow your sales and strengthen your connection with customers. In this episode, Kathy shares a realistic plan for making
As the holiday rush approaches, your team's energy can make or break the customer experience. In this episode, Kathy shares what she noticed during her travels in 2025—how disengagement shows up in stores—and why connect
Are Small Business Saturday discounts really worth it? In this episode, I'm breaking down when discounts make sense, when they don't, and smarter ways to attract shoppers without giving away your profit. You'll hear real
This is Part 2 of a special 2-part series on competition and product overlap in indie retail. Once you've processed the emotions behind a "copycat" moment, what comes next? In this episode, I walk you through my CLEAR fr
This is Part 1 of a special 2-part series on one of the most common and heated topics in indie retail: competition and product overlap. If you've ever walked into another store and seen your best-selling product on their
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Savvy Shopkeeper Retail Podcast is hosted by Kathy Cruz. The show is categorised under business (entrepreneurship) and has published 312 episodes.
Savvy Shopkeeper Retail Podcast has published 312 episodes.
Savvy Shopkeeper Retail Podcast regularly covers business, entrepreneurship, management. It sits in the business category, with a entrepreneurship focus.
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Episodes of Savvy Shopkeeper Retail Podcast average 25 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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