Bringing Business to Retail

You found the perfect product. You know your customers will love it. So you buy it. But what if that isn't enough to make it a good buying decision? In this episode, Salena challenges the way retailers think about...

In this episode, we're talking about a problem a lot of retailers are feeling right now: getting customers to your website is costing more, so how do you make more money from the traffic you already have? Krisztian...

What does it take to build a retail business that is profitable, deeply connected to its community, and still growing years after opening? In this episode, Salena chats with Jill Schuler, CEO of The Stitchery Studio, a...

Somewhere in your product catalogue, there's revenue you're missing, sitting in data you're not tracking. In this episode of Bringing Business to Retail, Salena Knight sits down with Leon Bart-Williams, a former Amazon...

What if the biggest mistake you ever made in your business wasn't actually a mistake at all? In this episode, Salena shares the story of the most ridiculous purchase she ever made for her retail store - a box of...

Jennifer Ann Johnson knows what it's like to lose everything and start again. After rebuilding from the ground up, she created True Fashionistas into a $50 million resale business while discovering that confidence isn't...

What would you do if your orders suddenly quadrupled in just a few weeks? For one retailer, a simple change to her shipping strategy delivered exactly that. Orders surged, the Shopify notifications kept coming, and it...

Playing it safe feels responsible. It feels sensible. But what if it's the thing keeping your business from growing? In this episode, Salena shares one of the most pivotal moments in her retail journey, and unpacks why...

Think you're the only one who can do it properly? That belief might be the thing keeping your business from growing. If you've ever caught yourself saying "it's just quicker if I do it myself," this one's for you. This...

Are you working harder than ever but still feeling like profits aren't where they should be? With rising wages, increasing software subscriptions, higher freight costs, and customers becoming more selective about how...

Why do customers ignore review requests, newsletter signups, and referral programs even when they love your products? In this episode of the Bringing Business to Retail podcast, Salena Knight shares a simple but...

Do you find yourself feeling guilty when customers spend a significant amount of money in your store? You're not alone. Many retailers feel uncomfortable when customers make large purchases. Instead of celebrating the...

Every retailer has done it. You launch a bundle, run a gift-with-purchase promotion, or test a new offer. The results aren't what you hoped for, so you file it away under "that doesn't work for my store." But what if...

In this episode, Salena coaches Cathy, the owner of an online gifting business, through one of the most common struggles in retail and ecommerce - spending too much time and money on customers who may never become...

What would happen to your business if you couldn't show up tomorrow? It's a question most entrepreneurs avoid asking, until life asks it for them. In this deeply personal episode, Salena Knight opens up about the...