
In this episode of Crazy About Packaging, the C.A.P. Pack — Natalie, Mike, and Jonathan — look at what AI is actually doing on the front end of packaging development, long before a package reaches a consumer. Material...


technology
Hosted by ICPG · technology · EN
Welcome to Crazy About Packaging, an ICPG podcast dedicated to helping food companies enhance their competitive advantage. Through expert interviews, technology deep dives, and how-to sessions, we work together to educate the industry on the next generation of food packaging materials, technology, and expertise. Listen in as the C.A.P. Pack - Jonathan Cage, Mike Moren, and Natalie MacVarish - discuss the latest in packaging.
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Contact path
Verified email
Booking probability
32%
Guest openness
Selective
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Signup to Generate a PitchWelcome to Crazy About Packaging, an ICPG podcast dedicated to helping food companies enhance their competitive advantage. Through expert interviews, technology deep dives, and how-to sessions, we work together to educate the industry on the next generation of food packaging materials, technology, and expertise. Listen in as the C.A.P.
Crazy About Packaging: Conversations with the C.A.P. Pack is hosted by ICPG. The show has published 45 episodes to date.
Recent episodes include "Season 4, Episode 2: AI in Packaging Design and Material Selection" (13 October 2026, 44 minutes), "Season 4, Episode 1: Long-Term Packaging Material Strategy" (8 September 2026, 43 minutes), and "Season 3, Episode 12: High Barrier Food Packaging" (11 August 2026, 47 minutes).
Crazy About Packaging: Conversations with the C.A.P. Pack publishes roughly monthly, with episodes averaging 44 minutes across 45 episodes.
Booking probability for Crazy About Packaging: Conversations with the C.A.P. Pack is 32%, and the host is rated Selective on guests. Crazy About Packaging: Conversations with the C.A.P. Pack requires a Pod Score of 80 or higher. Crazy About Packaging: Conversations with the C.A.P. Pack's contact route on record: verified email.
The strongest fits for Crazy About Packaging: Conversations with the C.A.P. Pack are Plastic Products and Scientific Research & Development. Crazy About Packaging: Conversations with the C.A.P. Pack has a technology audience.
ICPG hosts Crazy About Packaging: Conversations with the C.A.P. Pack, a technology podcast with 45 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

In this episode of Crazy About Packaging, the C.A.P. Pack — Natalie, Mike, and Jonathan — look at what AI is actually doing on the front end of packaging development, long before a package reaches a consumer. Material...

In this episode of Crazy About Packaging, the C.A.P. Pack — Natalie, Mike, and Jonathan — kick off Season 4 with a big question: will the packaging material you choose today still make sense five or ten years from now...

In this episode of Crazy About Packaging, the C.A.P. Pack — Natalie, Mike, and Jonathan — break down what high barrier food packaging actually does and why the right structure looks different for every product. From...

In this episode of Crazy About Packaging, the C.A.P. Pack — Natalie, Mike, and Jonathan — take a closer look at one of the biggest questions in packaging: what does a package actually cost? Material price is often where...

Crazy About Packaging: Conversations with the C.A.P. Pack
🛒 In this episode of Crazy About Packaging, the C.A.P. Pack explores a question that influences nearly every purchase decision: what makes packaging feel sustainable? From glass jars and aluminum bottles to paper wraps...

<p>🤖 In this episode of Crazy About Packaging, the C.A.P. Pack — Natalie, Mike, and Jonathan — are joined by Joe Castagneri, Director of Software at AMP, to break down how AI is changing the way recycling systems...

<p>♻️ In this episode of Crazy About Packaging, the C.A.P. Pack — Natalie, Mike, and Jonathan — are joined by Tamsin Ettefagh, Chief Sustainability Officer and VP of Industry at PureCycle, to talk about one of the...

<p>🎙️ In this episode of Crazy About Packaging, the C.A.P. Pack — Natalie, Mike, and Jonathan — take a step back and revisit some of the packaging challenges that keep showing up again and again.</p><p>From material...

<p>🧪 In this episode of Crazy About Packaging, the CAP Pack — Natalie, Mike, and Jonathan — unpack a topic that doesn’t get nearly enough airtime: food safety in packaging.</p><p>Before a package hits a production...

Crazy About Packaging: Conversations with the C.A.P. Pack
<p>📦 In this episode of Crazy About Packaging, the CAP Pack — Natalie, Mike, and Jonathan — kick off 2026 by reflecting on the year that just wrapped. What actually changed in packaging and sustainability in 2025? What...

<p>Crazy About Packaging: Season 3, Episode 4 – The C.A.P. Pack on the Move 🌍 In this episode of Crazy About Packaging, the C.A.P. Pack — Natalie, Mike, and Jonathan — reflect on what they’ve learned from working with...

<p>🧃 In this episode of Crazy About Packaging, the CAP Pack, Natalie, Mike, and Jonathan, finally answer the questions they get asked most about ICPG’s flagship material: XPP.</p><p>You’ve heard us talk about XPP...

<p>🌱 In this episode of Crazy About Packaging, the CAP Pack — Natalie, Mike, and Jonathan — are joined by Paige Greenberg, Sustainable Packaging Engineer at Plastic Ingenuity, to break down one of the most overused...

<p>Crazy About Packaging: Season 3, Episode 1 – The Blunder Years💥</p><p>Welcome back to a new season of Crazy About Packaging! In our Season 3 premiere, the CAP Pack — Natalie, Mike, and Jonathan — take a look back at...

<p>♻️ In this episode of Crazy About Packaging, we’re joined by Nyssa Thongthai, Senior Project Manager at How2Recycle, to talk about one of the most confusing areas in packaging today: recycling. Why is it so difficult...

Crazy About Packaging: Conversations with the C.A.P. Pack
<p>In this episode of Crazy About Packaging, the CAP Pack take aim at one of the biggest sources of confusion in the industry: packaging misinformation.</p><p>From dramatic headlines to misquoted studies, there’s no...

<p></p><p>📦 In this episode of Crazy About Packaging, the CAP Pack — Natalie, Mike, and Jonathan — dive into one of the most complex moves a packaging team can make: replacing materials.</p><p>⚙️ Whether it’s a shift...

<p>♻️ In this episode of Crazy About Packaging, hosts Natalie and Jonathan are joined by Brittany LaValley, Vice President of Material Systems at The Recycling Partnership, to unpack how the Polypropylene Recycling...

<p>Crazy About Packaging: Season 2, Episode 8 – Using Life Cycle Analysis for Smarter, More Sustainable Packaging Decisions</p><p>📦 In this episode of Crazy About Packaging, the C.A.P. Pack is joined by sustainability...

<p>🗣️ How do words shape the way we think about plastics? In this episode of Crazy About Packaging, the C.A.P. Pack sits down with Dr. Joanna Gavins, a cognitive linguist from the University of Sheffield, to explore...
Recent guests on Crazy About Packaging: Conversations with the C.A.P. Pack. Study who booked and why before you pitch.
Plastics Research Council
vice president of medical excellence and education, Association of Plastic Recyclers
AMP
PureCycle
PitchCentric classifies Crazy About Packaging: Conversations with the C.A.P. Pack under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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