business
Hosted by Ethan Decker · business · EN
Uncover the secrets of successful branding with Cover Brand! Join host Ethan Decker as he delves into the science-backed principles of marketing, advertising, and brand growth. With insights drawn from a career working with industry giants like Nike and PepsiCo, Ethan translates complex strategies into actionable advice for businesses, nonprofits, and organizations of all sizes. Tune in to understand the commonalities that drive effective branding and learn how to wisely invest your precious time and resources. Get ready for a fun and informative journey that could transform your venture into a thriving success. Subscribe now and expand your brand horizons! appliedbrandscience.com Books We Love: https://bookshop.org/lists/cover-brand <a href="https:/
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Contact path
Verified email
Booking probability
49%
Guest openness
Selective
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Signup to Generate a PitchUncover the secrets of successful branding with Cover Brand! Join host Ethan Decker as he delves into the science-backed principles of marketing, advertising, and brand growth. With insights drawn from a career working with industry giants like Nike and PepsiCo, Ethan translates complex strategies into actionable advice for businesses, nonprofits, and organizations of all sizes.
Cover Brand is hosted by Ethan Decker. The show has published 94 episodes to date.
Recent episodes include "Nobody Reads the Manual" (27 October 2026, 38 minutes), "Beyond the Product" (20 October 2026, 42 minutes), and "Trendy versus Timeless" (13 October 2026, 33 minutes).
Cover Brand publishes roughly weekly, with episodes averaging 39 minutes across 94 episodes.
Booking probability for Cover Brand is 49%, and the host is rated Selective on guests. Cover Brand requires a Pod Score of 80 or higher. Cover Brand's contact route on record: verified email.
The strongest fits for Cover Brand are Marketing, Advertising & PR. Cover Brand has a business audience.
Ethan Decker hosts Cover Brand, a business podcast with 94 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #87
Ever wonder why some businesses can only get so far by making a better product, and have to find value somewhere else entirely? In this episode, Ethan Decker sits down with Marilyn Jenkins , founder of Law Marketing...
Episode #86
Ever notice how some brands manage to charge twice as much for basically the same product, while others get stuck racing each other to the bottom? In this episode, Ethan Decker talks with Jason Ulaszek , founder of...
Episode #85
What happens when the guy who spent twenty years building one agency ends up helping run one that's nearly a hundred people strong? In this episode, Ethan Decker sits down with Jason Clark , CMO of Tectonic, to talk...
Episode #84
What happens when a thirty year old tech company decides it's done being a "house of brands" and become one unified brand instead? In this episode, Ethan Decker talks with Dusty Gulleson , founder and CEO of Tectonic...
Episode #83
Ever notice how the businesses spending the most on marketing often seem to be getting the least out of it? In this episode, Ethan Decker sits down with Gee Ranasinha , founder of KEXINO, to dig into why so many...
Episode #82
What happens when AI search results start answering questions before anyone even reaches your website? In this episode of Cover Brand, Ethan Decker sits down with fellow marketer Wes Towers of Uplift360, who works with...
Episode #81
What happens when a business owner builds five different brands under one roof, and makes each one feel like a specialist instead of a generalist? In this episode, Ethan Decker sits down with Brad Klein , founder and...
Episode #80
What happens when the messiest chapters of your life become the foundation of your brand? In this episode, Ethan Decker talks with Max Emma, co-founder and CEO of Booxkeeping, about building a national franchise out of...
Episode #79
What does it actually take to build trust and get clients when you're starting from zero? In this episode, Ethan Decker talks with Thomas Sloan , an early stage B2B and tech focused brand strategist, about the messy...
Episode #78
Ever wonder why some brand conversations land instantly while others get stuck in endless committee debate? In this episode, Ethan Decker sits down with Christian Helms of Helms Workshop to talk about what actually...
Episode #77
Laura Coblentz spent 25 years building other people's skincare and wellness brands. Now she’s building her own and it’s a whole different experience. In this episode, Ethan and Laura get into what a $50 billion...
Episode #76
Is your brand keeping pace with your expertise — or is there daylight between who you say you are and who your clients think you are? In this episode, Ethan Decker and Brad Flowers dig into the branding challenges...
Episode #75
How do you keep a century-old institution meaningful to a generation that's stopped joining things altogether? Lee-Sean Huang , Chief Community Officer of AIGA, joins Ethan Decker to talk candidly about AIGA's...
Episode #74
When do you build a house of brands, and when do you keep everything under one roof? In this episode, Bob Jordan, the longest-running name in interim and fractional executive leadership, brings Ethan Decker his own...
Episode #73
Cat How joined Ethan for a shop talk episode. She's founder and executive creative director of How Studio, six years in now, teams running in both London and LA, with a stack of award show judging credits and a spot on...
Episode #72
Richard Byrd runs Bluebird, a Houston shop that markets to rocket scientists and oil engineers, and his new book names the thing that quietly wrecks technical companies: the curse of knowledge. Smart people forget what...
Episode #71
Nobody wants your logo on their stuff, and why that should change how you think about every piece of branded merch you order. Swire Ho runs Garuda Promo in LA, printing and producing promotional product for companies...
Episode #70
Two brands, one founder, and one of the most interesting brand architecture problems you'll hear on this show — how do you launch something brand new when your most valuable asset is the reputation you built doing...
Episode #69
What if the person who knows your work best got to ask the questions? That's this episode. Aicila Lewis has been producing Cover Brand since before Ethan knew it was live. She's heard every episode, watched the...
Episode #68
How do you turn people who stumbled into the Farmer's Market on a nice Saturday into more engaged partcipants? Mackenzie Sehlke is the executive director of the Boulder County Farmers Markets, a 40-year-old nonprofit...
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