Consulting Mastery

The prospect wavers on your price, mentions another consultant they're weighing you against, and says they need to think about it before they follow up. Every sales training you've absorbed knows what to do here: handle...

The conversations start well. A strong first call, real interest, maybe a second meeting. Then the prospect slows down, goes quiet, and a few weeks later signs with another firm. You ask what happened and you get a...

You're halfway through the year and thinking about how to finish it. Maybe you're behind on revenue. Maybe you're planning to take some time off because nothing happens in summer anyway. Meanwhile, your prospects are...

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You've seen the LinkedIn posts. The big firms are shedding staff, your revenue feels harder to hold onto, and three prospects in a row have mentioned bringing more work in-house. The narrative writes itself: consulting...

A stranger reads everything you've accomplished and still doesn't quite trust you. The work is good, the track record is real, and none of it lands the way it used to. What changed isn't your expertise but the way...

You realized you needed to do some marketing, so you asked an AI tool for ideas and got back a list. You worked the list. Some outreach, a podcast, an agency, a little of each, and none of it produced much. So you tried...

You realized you needed to do some marketing, so you asked an AI tool for ideas and got back a list. You worked the list. Cold outreach, a podcast, an agency, a little of each, and none of it produced much. So you tried...

<p>You're on a sales call with a prospect who feels too big for you. Maybe it's the company size, maybe it's their sophistication level, maybe it's just that voice in your head telling you that you don't belong in this...

<p>Another discovery call. Another prospect asking detailed questions about your methodology, your process, your approach, but something feels off. You can sense they're taking notes not to evaluate working with you...

<p>You left corporate with a clear picture of what you didn't want. No nightmare bosses. No managing people who didn't want to be managed. No meetings about meetings. Just you, your expertise, and the freedom to work...

<p>What if growing your consulting business isn't just a personal ambition — but a moral and societal obligation?</p><p>In this episode, Ahmad defends a provocative claim he made to a group of clients: if we're truly...

<p>A consultant pushes back on something we said a few episodes ago: that you can't convince prospects they have problems they don't feel. His counter was fair. McKinsey does it. BCG does it. That's how the consulting...

<p>Most consultants assume feast or famine is just the nature of the business. The market goes hot and cold, clients come and go, and you learn to live with the uncertainty. But there's a pattern underneath the pattern...

<p>Most consultants we work with take pride in how unique their business is, and they're right to. But somewhere along the way, that pride shifts into something else: a belief that their problems are equally unique...