Circana Unpacked

Dynamics are always shifting in the CPG world, and in today’s market, avenues for growth range from health and wellness to AI-driven personalization to a renewed focus on fundamentals. Wei Lin Wong, Circana’s president...

Even as uncertainty continues in the overall marketplace, foodservice operators have reasons for optimism and opportunities for growth. David Portalatin, SVP and industry advisor, food and foodservice at Circana, joins...

Television is entering one of its most consequential moments, as marketers face more choices, faster innovation, and higher expectations for accountability. This episode brings together Dave Slowik of Circana and Chris...

Sally Lyons Wyatt, Circana’s Global EVP & Chief Advisor, Consumer Goods & Foodservice Insights, joins the podcast to explore the fascinating dynamics of today’s unprecedented multigenerational marketplace. Building on...

Circana’s President and CEO, Stuart Aitken, joins the podcast and unpacks: The ways in which AI is becoming embedded in everyday decisions, transforming how consumers live and how businesses operate. How consumers are...

There are more stories to share from Circana’s New Product Pacesetters , our annual roundup of the top-selling CPG new products. In this special episode, Joan Driggs and Lisa Maas dive into the role social media and...

For the past six years, Circana has collaborated with NYU's Stern Center for Sustainable Business to produce a report on sustainability in the consumer packaged goods (CPG) marketplace. While sustainability-marked...

There are more than 150,000 convenience stores across the U.S., and while multiple chains make up the majority, these typically small-format stores can vary widely from urban to suburban to rural. To some consumers, it...

Household spending has shifted due to high inflation and economic uncertainty. Consumers are prioritizing essential items like groceries while often forgoing discretionary purchases, including games, apparel, and...

While they differ in size of revenue, U.S. CPG Growth Leaders all found innovative ways to connect with fragmented consumer communities using a range of growth levers. Sally Lyons Wyatt and Cara Loeys dive into the...

Globally, licensing is a $365 billion business. The U.S. comprises about 60% of the market. Kristen McLean, senior executive director, The Circana Entertainment Knowledge Group, takes listeners into the world of...

As a share of the total CPG/FMCG market, private brands vary across major global regions. In the EU, private labels account for nearly 39% of total market value and 47% of unit sales, while in the U.S., they represent...

Inspired by their recent Top Trends in Fresh webinar , Jonna Parker, team lead, Circana’s Fresh Foods group, and Kelly Krumholz, perimeter client insights consultant, provide a “refresh” on trends and opportunities...

Dive into the cutting-edge innovations and trends from CES 2025 with Circana’s tech analysts Paul Gagnon, Ben Arnold, and Mike Crosby. This episode explores the transformative impact of artificial intelligence and more...

The impact of GLP-1 (glucagon-like peptide 1) usage for weight loss on the CPG food and beverage, nonfood, and other industries is just beginning. It’s going to influence product innovation, store assortments, consumer...