Promo Perspectives by SAGE

Join us weekly for new perspectives not only in the promotional products industry but also in deep dives into other industries and explorations of marketing strategies for promo product distributors!

Promo Perspectives by SAGE is a business podcast hosted by Unknown Host, with 91 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Promo Perspectives by SAGE, a business show with 91 episodes published.

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  Episode #91

  Promo Perspectives: Get Ready for Promo Live

  Sep 23, 202615 min

  What is Promo Live really like from both sides of the event? In this episode of Promo Perspectives, Nicole Cook sits down with Jackie Cook from the Supplier Sales team and Andy Evans, Distributor Sales Manager and Promo Live host, to get an inside look at what makes Promo Live different. From the supplier side, Jackie explains how SAGE helps suppliers prepare for the event, from selling and educating to presentation support and being hands-on through the live event. Andy shares what he sees from the distributor side, including the conversations, products, and unexpected ideas that come out of each presentation. The conversation covers why Promo Live offers a uniquely engaging and accessible experience, how suppliers can connect with 800+ distributors, the value of a 15-minute presentation and dedicated supplier space, and how real-time engagement helps capture leads and generate opportunities. They also discuss what makes a great Promo Live presentation, including product demonstrations, enthusiasm, storytelling, and showing distributors how products have actually been used. Whether you're a distributor looking to discover new products and ideas or a supplier considering participating in a future event, this episode gives you a look at Promo Live from both sides. This episode is brought to you by Yorkn

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  Episode #90

  Promo Perspectives: Promo on Both Sides of the Border with Yorkn

  Sep 16, 20269 min

  Discover Yorkn, a sourcing partner built to help distributors find unique products, manage custom projects, and serve clients across the U.S. and Canada. In this episode of Promo Perspectives, Nicole Cook sits down with Jake Pan, owner of Yorkn, to learn more about the company’s 13-year journey, its direct import model, and how Yorkn helps distributors source products that may not be readily available through traditional suppliers. Jake shares how Yorkn supports custom projects, direct importing, decoration, drop shipping, and more, while offering over 18,000 products and door-to-door pricing that includes freight and duties to one location in the U.S. or Canada. The conversation also explores the differences between the U.S. and Canadian promotional product markets, Yorkn’s Toronto warehouse and fulfillment capabilities, and its recently launched REST API access for distributors. Whether you need a hard-to-find product, a custom solution, or a sourcing partner that can help simplify international fulfillment, this episode offers a closer look at what Yorkn can provide. This episode is brought to you by Yorkn

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  Episode #89

  Promo Perspectives: PPAI Global Marketing Campaign

  Sep 9, 202629 min

  What happens when the promotional products industry decides to market itself to marketers? On this episode of Promo Perspectives, Nicole Cook sits down with Melissa Ralston, Kathleen Burr, and Josh Ellis from PPAI to discuss Merch Moves Us, a new global marketing campaign designed to elevate the perception of branded merchandise and position it as a strategic, data-backed marketing channel. The campaign is aimed at marketers, brand builders, media planners, creatives, and other decision-makers who influence marketing strategy. The PPAI team discusses why the campaign was created, the research behind it, how it is designed to change perceptions of promotional products, and how distributors, suppliers, decorators, and other industry professionals can help amplify the message. They also dive into the campaign's growing collection of research, case studies, social assets, talk tracks, tools, and resources, along with plans for future additions such as an ROI calculator and user-generated content. In this episode: • Why PPAI launched Merch Moves Us now • Reframing branded merchandise as a strategic marketing medium • The research and personas behind the campaign • Why data and ROI matter when marketing to marketers • How merch can work alongside digital and traditional media • Resources and tools available to industry members • How distributors and suppliers can become campaign ambassadors • The campaign's global reach and international partnerships • What's next for Merch Moves Us • What success could look like one year from now Learn more about the campaign at merchmovesus.org. Subscribe to Promo Perspectives for more conversations about the ideas, trends, people, and strategies shaping the promotional products industry. This episode is brought to you by Yorkn.

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  Episode #88

  Promo Perspectives: Holiday Gifting Season

  Sep 2, 20268 min

  Holiday gifting season is closer than it feels, and for distributors, now is the time to start the conversation. In this episode of Promo Perspectives, Nicole Cook explores how distributors can help clients move beyond simply ordering holiday gifts and instead create a thoughtful, memorable holiday gifting experience. The best gift isn't always the most expensive or trendiest product. It’s the one that makes the recipient feel appreciated, fits their needs, and creates a connection that lasts beyond the holiday season. Nicole shares practical strategies for helping clients: • Start with the recipient, not the product • Choose gifts people will actually want and use • Think beyond traditional holiday-themed products • Create a memorable unboxing and packaging experience • Offer personalized gifting options at scale • Identify additional opportunities like employee programs, executive gifts, awards, and company stores • Start planning early to account for product availability, decoration, packaging, shipping, and international recipients The key takeaway? Don't just sell the holiday gift. Create the holiday experience. And with millions of products, Smart Search, and the Idea Generator available through SAGE Workplace, you have the tools to help your clients find the right gift and bring the entire experience together. Subscribe to Promo Perspectives for more insights, strategies, and ideas to help distributors grow their promotional products business. This episode is brought to you by Yorkn

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  Episode #87

  Promo Perspectives: Back to School

  Aug 26, 202610 min

  Back-to-school season is about more than backpacks and notebooks. It's one of the biggest business opportunities of the year. In this episode of Promo Perspectives, host Nicole Cook is joined by SAGE Distributor Account Advisor Sage Thomas to discuss how distributors can rethink the back-to-school season and uncover opportunities far beyond traditional school products. From hiring initiatives and workplace routines to community sponsorships, sports, fall events, and holiday planning, Sage explains why this season is really about helping businesses reconnect with customers as they transition into one of the busiest times of the year. You'll also hear practical ideas for positioning promotional products, identifying new prospects, and creating seasonal campaigns that resonate with clients, even if they don't sell directly to schools. Whether you're looking for fresh sales ideas or a new perspective on seasonal marketing, this episode is packed with actionable tips to help you make the most of back-to-school season. This episode is brought to you by Brighter Promotions.

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