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Hosted by Unknown Host · 🇺🇸 US · EN · 18 episodes
Established thought leaders with verified media credentials.
Most leaders know storytelling matters. But can stories actually be strategic? On Chief Story Officer we talk to executives and thought leaders who know that the right story at the right time can shift strategy, align teams and transform businesses. Hosted by Rob D. Willis, a strategic story producer who's helped leaders at HelloFresh, Babbel, and Raisin craft compelling stories that make strategies stick, so teams live it and clients feel it. What You'll Discover: 🎯 Real world examples of stories shifting team direction, clarifying strategy or closing deals. 🧠 Strategic frameworks to think about storytelling as part of business strategy ⚡ Practical takeaways you can use in your next meeting, pitch, or all-hands 🎙️ Diverse perspectives from CEOs, strategists, and operators who've cracked the code on strategic storytelling This isn't about crafting perfect presentations or learning narrative tricks. It's about understanding how stories shape decisions, drive alignment, and create measurable business impact. Who This Is For: Chief Story Officer is built for executives, senior leaders, and strategic thinkers who know that communication is more than a soft skill. If you're responsible for: 📊 Leading teams through change and uncertainty 🎯 Communicating vision and strategy across your organisation 🤝 Building buy-in for complex initiatives 💡 Translating technical ideas into compelling direction ✨ Creating alignment where there's confusion ...then this podcast will sharpen how you lead through communication. About Your Host: Rob D. Willis is a strategic story producer who's been helping executives communicate ideas that matter since 2018. He's delivered 3,000+ presentations to 100,000 people across six continents, working with HelloFresh, Babbel, and Raisin to transform how they tell their stories. Before focusing on executive storytelling, Rob spent years as a Berlin tour guide and music producer—two disciplines that taught him what makes messages memorable and impossible to ignore. The Format: ⏱️ 30 minutes per episode 📅 New episodes every two weeks 💬 Conversational and story-driven style 🎯 Focused on extracting specific lessons that made communication work in high-stakes moments Why Subscribe: If you believe that the way you communicate shapes the way you lead—and that better stories lead to better strategy—Chief Story Officer will become your go-to resource for sharpening both. New episodes drop bi-weekly. Subscribe now so you never miss a conversation! 🌐 Visit robdwillis.com for frameworks, resources, and more on strategic storytelling in leadership.
Unknown Host hosts Chief Story Officer, a business show with 18 episodes published.
Elliott Rayner, Fractional Head of Storytelling and creator of The Story Cohort, joins the podcast to explain why a truly strategic narrative is less about individual creativity and more about aligning every voice in the
Philipp Humm, founder of StoryLab and bestselling author, joins the show to break down the art and science of connecting with an audience, whether you’re in the boardroom or on the open mic stage. In this episode, we bre
Dr. Paul Zak, neuroscientist and founder of Immersion, joins the show to reveal how stories physically and emotionally move us and why crafting the right narrative can transform behaviour. In this episode, we go deep int
Andy Raskin, strategic narrative expert and host of the Bigger Narrative Podcast, sits down with us to explore how shifting from bragging about features to championing a movement can align leadership, shift strategy, and
Rob Biesenbach, corporate communications veteran and Second City-trained actor, joins the show to share how trust and emotional resonance are the real engines of powerful storytelling, even in the boardroom. In this epis
Park Howell, EMMY Award-winning storyteller and host of the Business of Story podcast, joins the show to share why simplifying your message isn’t just good storytelling, it’s good leadership. In this episode, we explore
Paul Smith, bestselling author and business storytelling consultant, joins the show to share how surprise turns stories into unforgettable leadership tools and why the best business lessons don’t always fit on a slide. I
Esther Choy, CEO and Chief Story Facilitator at Leadership Story Lab, joins the show to challenge the idea that the leader must always be the "sage on stage" and explains why real power lies in helping others uncover and
Annette Simmons, author of The Story Factor and Whoever Tells the Best Story Wins, joins the show to challenge the idea that business storytelling is just about heroes and conflict. She reveals why real influence comes f
Simon Lancaster, leading speechwriter and author of Connect! How to Inspire, Influence and Energise Anyone, Anywhere, Anytime, joins the show to break down why most corporate communication fails and what leaders can do t
Shawn Callahan, founder of Anecdote International and author of the award-winning book Putting Stories to Work, joins the show to reveal how story listening, not just storytelling can transform corporate culture and stra
Kendra Valentine, story strategist and author of How to Pitch (Almost) Anything, joins the show to unpack how leading with your value rather than your credentials transforms the way you communicate, pitch, and build conf
Matt Armstrong-Barnes, Group AI Practice Director at Servita and keynote speaker, joins the show to uncover why the real challenge of AI transformation isn’t just the technology, it’s the story leaders tell about it. In
Jeremy Connell-Waite, Global Communications Designer at IBM and author of "The 109 Rules of Storytelling," joins the show to reveal why smart executives fail at persuasion. In this conversation, we explore the data behin
Lauren V. Davis, personal branding consultant and host of The Real Personal Branding Podcast, joins the show to reveal why the executives who say "I don't have any stories" are usually the ones holding everyone else's. I
Charlie Curson, strategist and leadership coach with 25+ years advising companies like VISA, McDonald's, and Unilever, joins the show to break down what "being strategic" actually means. In this conversation, we explore
Rain Bennett, award-winning filmmaker and fractional Chief Storytelling Officer, joins the show to discuss why storytelling isn't just marketing—it's strategy. In this conversation, we explore what a Chief Storytelling O
Welcome to Chief Story Officer. In this quick trailer, host Rob D. Willis introduces the show: conversations with executives and thought leaders about how storytelling shifts strategy, wins buy-in, and drives results. Ev
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Chief Story Officer is hosted by Unknown Host. The show is categorised under Business (management) and has published 18 episodes.
Chief Story Officer has published 18 episodes.
Chief Story Officer regularly covers Business, Management, Education, How To, Technology. It sits in the Business category, with a management focus.
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Chief Story Officer hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Chief Story Officer average 33 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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