Hosted by Goodwin · 🇺🇸 US · EN · 194 episodes
Established thought leaders with verified media credentials.
Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!
Goodwin hosts Strategic Storytelling, a business show with 194 episodes published.
Most business advice says: "Show empathy. Tell clients you've been there too." But here's the truth: clients don't care if you've walked in their shoes. What they care about is whether you understand their challenges—and
How To Sell A Service No One's Heard Of: Storytelling Strategies For Innovative Offers When you're offering something that's new to your audience—whether it's brand new to the world or simply unfamiliar to your audience—
What is the most important question to ask about storytelling? It's not "How much did this story express your feelings?" or "How much do you want to tell this story?" or even "What is the impact of this story?" It's "Wha
Storytelling can become more productive when you start with a template. And it's not easy to find templates for business stories. In this episode, we explore a surprising (and fun) story structure for service-based solop
If you've ever been asked, "How did you get started?" you know how often this question comes up in podcasts, interviews, networking events, and client meetings. But instead of giving a throwaway answer to satisfy their c
We usually talk about the stories we tell about ourselves. We use stories to showcase our marketable qualities. We explain and promote our offers. In this episode, we flip the script. We focus on getting other people to
We all hear that stories are powerful—but do they actually bring in sales? In this episode of Strategic Storytelling , I break down how stories make money for your business, both indirectly (as a smart marketing tool) an
When you're a solopreneur or running a right-sized business, hiring a mentor isn't as simple as following someone else's success story. In this episode of Strategic Storytelling , we unpack the reasons why traditional me
What do invisibility, time travel, and telepathy have in common? It's not just a party game or a job intervew question, "Choose your superpower." These 3 storytelling superpowers that can transform your marketing. In thi
IN this episode of Strategic Storytelling, we explore why your real, everyday stories—not dramatic or overly polished ones—are often the most powerful for your content. As an example, I talk about ]how comedian Loni Love
Struggling to find the right words for your marketing? In this episode, we unpack why your business story isn't just relatable — it's a strategic treasure trove! You'll discover how storytelling becomes a diagnostic tool
A lot of solopreneur marketing challenges become easier with a story -- and with knowing the clients' backstory. In this episode, we're tackling a challenge many solopreneur service providers face: how to sell when your
Have you ever faced a blank page, saying to yourself, "I know I need a story…a good story…for business. But I keep drawing a blank." And most of the story prompts—those questions beginning "Tell me a story about" are not
If you're a small service-oriented business, you want to get people to talk about you! But how do you do this? Small companies—especially service-based solopreneurs—can't generate buzz the same way as big companies. They
"You're the expert." How do you feel when you hear those words? You'd better get used to hearing that sentenence if you're a service-based solopreneur! Because when you sell a service, you're selling expertise. You're of
You've got a nice draft of the copy, all set to go…but will your audience ever read that copy? The answer is: Not unless you're reeling them in with a strong headline! The truth is, most people don't get past the headlin
Telling the right story, the right way, can lead to more clients and more sales. You don't have to come up with a story that keeps you in suspense--a story that could be made into a movie or a slick Superbowl commercial.
You've heard it over and over. Success come from hard work, not talent. You're not a good writer? Not a natural business person? Just work, work and work some more. So hard work is admirable, right? People are most impre
Angela Wills created her Life Style Freedom business by making connections. She believed business doesn't dictate your lifestyle: your lifestyle creates your business. "I'm really passionate about helping business owners
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Strategic Storytelling is hosted by Goodwin. The show is categorised under business (marketing) and has published 194 episodes.
Strategic Storytelling has published 194 episodes.
Strategic Storytelling regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Strategic Storytelling is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Strategic Storytelling hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Strategic Storytelling average 14 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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