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Hosted by Susanna Rantanen · 🇺🇸 US · EN · 216 episodes
Established thought leaders with verified media credentials.
Story-Driven Business challenges how leaders think about growth, culture and communication in the AI era. Hosted by Susanna Rantanen, it explores why strategy alone doesn’t drive change, leadership behaviour and narrative do. Through insightful conversations and solo reflections, the podcast helps CEOs and decision-makers turn complexity into clarity, build trust, and lead organisations that people truly want to belong to.
Susanna Rantanen hosts The Story-Driven Business podcast with Susanna Rantanen, a business show with 216 episodes published.
The hiring market feels easier. But, Universum’s employer attractiveness data says be careful. My guest in this episode is Mika Sallinen. He heads Universum's business in Finland and leads global analytics for the group.
🎙️ Is your organisation only using AI, or has it actually built the capability to transform with it? There is a significant difference. And most leaders have not yet had to reckon with it. In this episode, I am joined b
Most business transformations don't fail because the strategy was wrong. They fail because the meaning never reached the people who needed it most. If you've led or lived through a transformation that felt heavier than e
AI won’t fix bad leadership. It may expose it faster. What matters most in leadership during the AI era? In this episode of the Story-Driven Business Podcast, Susanna Rantanen is joined by the executive team and career c
This week on the Story-Driven Business Podcast, I’m joined by Arshavir Blackwell, PhD, cognitive scientist, AI consultant, founder of Your VoiceCraft and principal at Arvoinen Consulting. We talk about why AI adoption is
AI in marketing has entered its operational era. In this episode of the Story-Driven Business Podcast, I unpack fresh findings from Jasper’s State of AI in Marketing 2026 report, based on a global survey of 1,400 markete
AI is accelerating business, decision-making, and expectations faster than most leaders are prepared for. But the real leadership challenge of the AI era isn't technology. It's clarity. In this episode of the Story-Drive
Leadership isn’t supposed to feel like emotional weightlifting. Yet many leaders experience decision fatigue. Not because they’re weak, but because the company culture has stopped carrying strategy. It looks like this: M
What got you here won’t get you there. In this episode of the Story-Driven Business Podcast, I sit down with digital agency founder Adam Hamadache to unpack how leadership styles must evolve as businesses scale. We explo
Most business strategies don’t fail because they’re bad. They fail because the leadership culture executing them is misaligned, contradictory, or stuck in outdated behavioural patterns. In this episode, Susanna Rantanen,
THIS 👉 B2B marketing isn't boring because the audience is boring. It's boring because the message is generic! And leadership lets it stay that way. In this episode, Susanna speaks with Bill Reynolds (Founder of Element5
In this episode of the Story-Driven Business podcast, Susanna Rantanen explores why B2B leadership culture starts with you, whether you like it or not. Drawing on behavioural science and real-world leadership experience,
Most business leaders dismiss employer branding because they think it's a recruitment tool. In this episode of the Story-Driven Business podcast, Susanna Rantanen (the innovator and leading global expert in story-driven
A New Season of Story-Driven Business Begins! After a six-month break, Story-Driven Business Podcast returns! And this time, the pause mattered. In this bonus episode, Susanna Rantanen opens a new season with honesty, pe
In this episode of the Story-Driven Business Podcast, Susanna explains why budgeting employer branding for 2026 is essential for winning business leaders. Every employer has an employer image, but a true employer brand o
As AI rewrites the rules of business, emotional commitment is your competitive edge. In this episode, I explore how story-driven leadership builds trust, resilience and clarity when everything feels uncertain. Why do som
Think storytelling in business is about career tales or brand fluff? Think again. In this episode, Susanna Rantanen breaks down what business storytelling really is: a strategic communication method that helps you win at
What happens when leadership, employer branding, internal comms, and business strategy all tell the same story? You stop running campaigns… And start building trust, alignment, and long-term traction. In this episode, Su
What if the problem isn't a lack of talent—but a lack of trust in your brand? In this episode of the Story-Driven Business Podcast, Susanna reveals why the talent shortage you're experiencing is actually a positioning pr
What if the reason your employees aren't engaged, your strategy isn't landing, or your change initiative is falling flat isn't the idea itself, but how you're communicating it? In this episode of the Story-Driven Busines
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The Story-Driven Business podcast with Susanna Rantanen is hosted by Susanna Rantanen. The show is categorised under business (management) and has published 216 episodes.
The Story-Driven Business podcast with Susanna Rantanen has published 216 episodes.
The Story-Driven Business podcast with Susanna Rantanen regularly covers business, management. It sits in the business category, with a management focus.
The Story-Driven Business podcast with Susanna Rantanen is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Story-Driven Business podcast with Susanna Rantanen hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Story-Driven Business podcast with Susanna Rantanen average 32 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Story-Driven Business podcast with Susanna Rantanen's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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