business
Hosted by Susanna Rantanen · business · EN · 217 episodes
Story-Driven Business challenges how leaders think about growth, culture and communication in the AI era. Hosted by Susanna Rantanen, it explores why strategy alone doesn’t drive change, leadership behaviour and narrative do. Through insightful conversations and solo reflections, the podcast helps CEOs and decision-makers turn complexity into clarity, build trust, and lead organisations that people truly want to belong to.
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Booking probability
36%
Guest openness
Selective
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Signup to Generate a PitchStory-Driven Business challenges how leaders think about growth, culture and communication in the AI era. Hosted by Susanna Rantanen, it explores why strategy alone doesn’t drive change, leadership behaviour and narrative do. Through insightful conversations and solo reflections, the podcast helps CEOs and decision-makers turn complexity into clarity, build trust, and lead organisations that people truly want to belong to.
The Story-Driven Business podcast with Susanna Rantanen is hosted by Susanna Rantanen. The show has published 217 episodes to date.
Recent episodes include "BONUS episode | Live at Nordic Business Forum 2026: Dating, the Wedding and the Marriage in employer branding context" (23 September 2026, 10 minutes), "#219 What Global Talent Data Is Telling Leaders Right Now with guest Mika Sallinen of Universum" (27 May 2026, 61 minutes), and "#218 How to move your organisation from AI curiosity to AI capability, with John Munsell" (13 May 2026, 64 minutes).
The Story-Driven Business podcast with Susanna Rantanen publishes roughly weekly, with episodes averaging 31 minutes across 217 episodes.
Booking probability for The Story-Driven Business podcast with Susanna Rantanen is 36%, and the host is rated Selective on guests. The Story-Driven Business podcast with Susanna Rantanen requires a Pod Score of 80 or higher. The Story-Driven Business podcast with Susanna Rantanen's contact route on record: verified email.
The strongest fits for The Story-Driven Business podcast with Susanna Rantanen are Business & Management Consulting. The Story-Driven Business podcast with Susanna Rantanen has a business audience and around 1,600 subscribers on YouTube.
Susanna Rantanen hosts The Story-Driven Business podcast with Susanna Rantanen, a business show with 217 episodes published.
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The Story-Driven Business podcast with Susanna Rantanen
If money brought your people in, money can take them away. So what actually makes the right people join and stay? This bonus episode is a little different. It's a recording of my on-stage interview at Nordic Business...
The Story-Driven Business podcast with Susanna Rantanen
<p>The hiring market feels easier. </p><p>But, Universum’s employer attractiveness data says be careful.</p><p>My guest in this episode is Mika Sallinen. He heads Universum's business in Finland and leads global...
The Story-Driven Business podcast with Susanna Rantanen
<p>🎙️ Is your organisation only using AI, or has it actually built the capability to transform with it?</p><p>There is a significant difference. And most leaders have not yet had to reckon with it.</p><p>In this...
The Story-Driven Business podcast with Susanna Rantanen
<p>Most business transformations don't fail because the strategy was wrong. They fail because the meaning never reached the people who needed it most.</p><p>If you've led or lived through a transformation that felt...
The Story-Driven Business podcast with Susanna Rantanen
<p>AI won’t fix bad leadership. It may expose it faster.</p><p>What matters most in leadership during the AI era?</p><p>In this episode of the Story-Driven Business Podcast, Susanna Rantanen is joined by the executive...
The Story-Driven Business podcast with Susanna Rantanen
<p>This week on the Story-Driven Business Podcast, I’m joined by Arshavir Blackwell, PhD, cognitive scientist, AI consultant, founder of Your VoiceCraft and principal at Arvoinen Consulting. </p><p>We talk about why AI...
The Story-Driven Business podcast with Susanna Rantanen
<p>AI in marketing has entered its operational era.</p><p>In this episode of the Story-Driven Business Podcast, I unpack fresh findings from Jasper’s State of AI in Marketing 2026 report, based on a global survey of...
The Story-Driven Business podcast with Susanna Rantanen
<p>AI is accelerating business, decision-making, and expectations faster than most leaders are prepared for. But the real leadership challenge of the AI era isn't technology.</p><p>It's clarity.</p><p>In this episode of...
The Story-Driven Business podcast with Susanna Rantanen
<p>Leadership isn’t supposed to feel like emotional weightlifting.</p><p>Yet many leaders experience decision fatigue.</p><p>Not because they’re weak, but because the company culture has stopped carrying...
The Story-Driven Business podcast with Susanna Rantanen
<p>What got you here won’t get you there.</p><p>In this episode of the Story-Driven Business Podcast, I sit down with digital agency founder Adam Hamadache to unpack how leadership styles must evolve as businesses...
The Story-Driven Business podcast with Susanna Rantanen
<p>Most business strategies don’t fail because they’re bad.<br>They fail because the leadership culture executing them is misaligned, contradictory, or stuck in outdated behavioural patterns.</p><p>In this episode...
The Story-Driven Business podcast with Susanna Rantanen
<p >THIS 👉 B2B marketing isn't boring because the audience is boring. It's boring because the message is generic! And leadership lets it stay that way.</p> <p >In this episode, Susanna speaks with Bill Reynolds...
The Story-Driven Business podcast with Susanna Rantanen
<p >In this episode of the Story-Driven Business podcast, Susanna Rantanen explores why B2B leadership culture starts with you, whether you like it or not.</p> <p >Drawing on behavioural science and real-world...
The Story-Driven Business podcast with Susanna Rantanen
<p >Most business leaders dismiss employer branding because they think it's a recruitment tool.</p> <p >In this episode of the Story-Driven Business podcast, Susanna Rantanen (the innovator and leading global expert in...
The Story-Driven Business podcast with Susanna Rantanen
<p >A New Season of Story-Driven Business Begins!</p> <p >After a six-month break, Story-Driven Business Podcast returns! And this time, the pause mattered.</p> <p >In this bonus episode, Susanna Rantanen opens a new...
The Story-Driven Business podcast with Susanna Rantanen
<p > In this episode of the Story-Driven Business Podcast, Susanna explains why budgeting employer branding for 2026 is essential for winning business leaders.</p> <p > Every employer has an employer image, but a true...
The Story-Driven Business podcast with Susanna Rantanen
<p > As AI rewrites the rules of business, emotional commitment is your competitive edge.</p> <p > In this episode, I explore how story-driven leadership builds trust, resilience and clarity when everything feels...
The Story-Driven Business podcast with Susanna Rantanen
<p >Think storytelling in business is about career tales or brand fluff?</p> <p >Think again. In this episode, Susanna Rantanen breaks down what business storytelling really is: a strategic communication method that...
The Story-Driven Business podcast with Susanna Rantanen
<p >What happens when leadership, employer branding, internal comms, and business strategy all tell the same story?</p> <p >You stop running campaigns…<br /> And start building trust, alignment, and long-term...
The Story-Driven Business podcast with Susanna Rantanen
<p > What if the problem isn't a lack of talent—but a lack of trust in your brand?</p> <p > In this episode of the Story-Driven Business Podcast, Susanna reveals why the talent shortage you're experiencing is actually a...
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