Darn Good Distributors is the podcast for B2B eCommerce professionals who are tired of fluff and ready for the real stuff. Hosted by Kyler Nixon, each episode features conversations with boots-on-the-ground leaders—from CEOs and marketers to operators and digital pioneers—who are redefining what success looks like in B2B distribution. You’ll hear practical strategies, hard-earned lessons, and honest takes on what’s working right now. Whether you’re scaling your company, rethinking digital, or just trying to stay sharp in a rapidly evolving space, this is your home for insights that actually matter.
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Contact path
Public web form
Booking probability
31%
Guest openness
Selective
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Signup to Generate a PitchDarn Good Distributors is the podcast for B2B eCommerce professionals who are tired of fluff and ready for the real stuff. Hosted by Kyler Nixon, each episode features conversations with boots-on-the-ground leaders, from CEOs and marketers to operators and digital pioneers, who are redefining what success looks like in B2B distribution.
Recent episodes include "Everybody Has Teeth: Why We've Sold One Thing For 60 Years (with Justin Woycke from Wipeco) | Ep. 51" (25 August 2026, 23 minutes), "Ten Years In And You Don't Actually Know How To Market (with Mark Roskowske from PierTech Systems) | Ep. 50" (18 August 2026, 19 minutes), and "What Amazon Strips Out Of A Certified Product (with Greg Raece from Online Metals) | Ep. 49" (11 August 2026, 22 minutes).
Darn Good Distributors publishes roughly weekly, with episodes averaging 28 minutes across 52 episodes.
Booking probability for Darn Good Distributors is 31%, and the host is rated Selective on guests. Darn Good Distributors requires a Pod Score of 80 or higher. Darn Good Distributors's contact route on record: public web form.
The strongest fits for Darn Good Distributors are Other Durable Goods Wholesale and Wholesale Agents & Brokers. Darn Good Distributors has a business audience.
Darn Good Distributors is a business show with 52 episodes published.
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Episode #51
Everybody has teeth, so everybody needs a dentist. That's how Justin Woycke explains the wiping rag business: there's always going to be oil, grease, water, and spills, so the product is never going away. Kyler Nixon...
Episode #50
Organic traffic is falling thirty to forty percent across multiple industries, but the raw number of leads looks about the same. That combination is strange enough to stall a marketing team for a quarter. Mark Roskowske...
Episode #49
Raw materials break most e-commerce assumptions. One alloy comes in dozens of shapes, lengths, and certification states, and a 20-foot bar weighing thousands of pounds doesn't drop neatly into a 3PL warehouse. Kyler...
Episode #48
Nobody funds a strategy they can't repeat back to you. That's the problem Stacy Hanks set out to solve, and it started long before e-commerce. Her time at Altria taught her that simple frameworks and clearly articulated...
Episode #47
Kyle Brown wasn't looking to buy a business. He was building a consulting practice, working through his LinkedIn contacts, and reached out to two owners he'd once tried to acquire a company from years earlier. A few...
Episode #46
Most people treat B2B and B2C marketing like two different sports. Kyler Nixon opens this one by admitting he loves pushing buttons on that exact idea, and his guest agrees they're far more similar than different. Isaac...
Episode #45
Most B2B distributors compete on price, availability, and assortment. Keep Supply took a different bet: that the technicians turning wrenches in refrigeration facilities care about brand, vibe, and experience just as...
Episode #44
Most manufacturers know what they sell. Solve Industrial Motion Group is in the middle of figuring out how to tell people everything else they can do. VP of Marketing John McMillian joins Kyler Nixon to talk through a...
Episode #43
Four months before the call that nearly ended it, Nick Muscari's company was the one getting praised at every weekly meeting. Great gross margin. Strong cash flow. The favorite little side company. Then the parent...
Episode #42
What does it actually look like when a small distributor decides to go deep on one product instead of wide across a whole market? That's the question at the center of this episode. Kyler Nixon sits down with Kevin...
Episode #41
Most distribution leaders say they're open to change. A lot fewer have actually been forced to rebuild a 70-year-old company from the inside out, with no industry background, during a pandemic, before buying out their...
Episode #40
Most distributors don't have a digital roadmap. They have a list of projects someone wants to do, a budget fight waiting to happen, and a general sense that they're behind. Kyler Nixon sits down with Sam Schwartz , B2B...
Episode #39
Cyberweld has been in business since 1938, online since 2000, and is watching AI-referred traffic climb from 1% in February to 15% this month, with 25% expected by summer. Kyler Nixon sits down with Bob Goodliffe...
Episode #38
Most marketers in distribution and manufacturing can write a polished paragraph about a product they barely understand. Rich Ward , Director of Marketing at AcroMat, decided early in his career that path had a ceiling...
Episode #37
Most distributors spend a lot of time talking about retention. This episode goes the other direction. Kyler Nixon and Mark Ryan break down a direct mail acquisition campaign that Plush in a Rush ran to find new florist...
Episode #36
When a company grows by acquisition, the obvious risk is fragmentation. Fifteen cutting tool plants, each built by an entrepreneur who spent decades doing things their own way, don't automatically speak the same...
Episode #35
Most distributors know they need better SEO. Very few have actually built a process around it. This episode goes deep on what it really takes: the wrong moves that cost money, the weighted analysis that told one...
Episode #34
Most B2B distributors hear "loyalty program" and think DTC. SupplyHouse.com built one anyway — and it's been running for over a decade. Kyler Nixon sits down with Nick Haertel , Director of Growth Marketing at...
Episode #33
Most sales playbooks tell you to follow the script, hit the cadence, and move to the next number. Jeff Buster did it that way for a while, too - until he stopped, started just being himself, and became one of the top...
Episode #32
How do you stand out as a small distributor in a category dominated by massive conglomerates with sales teams bigger than your entire company? For Pineapple Hospitality, the answer isn't revolutionary: it's doing the...
Recent guests on Darn Good Distributors. Study who booked and why before you pitch.
Advanced Accredited Practising Dietitian, Good Shepherd Rehabilitation Network
Knowledge Transformation Manager, Cryptid Investigations of Appalachia
Master Coach and Being First Associate, UK Centre for Ecology & Hydrology
Singer/Songwriter/Guitarist, Mark Knight and the Unsung Heroes
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