
Built from Scratch
Founder Journal: The CRM Bet (Jul '26)
This is my monthly Founder Journal. A personal record documenting the decisions, lessons, and adjustments as we build toward a $1M business by the end of 2027. In this episode, I’m capturing five lessons from July 2026 , recorded in real time while building a mid–six-figure service business. Lessons from July 2026: Lesson 1 — Standards decay at the speed of delayed consequences Lesson 2 — Sometimes you go backwards to go forwards Lesson 3 — Framing sets the price, the price doesn't set itself Lesson 4 — Networking can happen in unexpected places Lesson 5 — Outgrowing the identity that got us started





