Hosted by Paul Archer and Verity Hurd · 🇺🇸 US · EN · 140 episodes
Established thought leaders with verified media credentials.
Building Brand Advocacy is a tactical marketing podcast exploring how the world’s most impactful brands grow.Hosted by Paul Archer and Verity Hurd, the show explores the tactics and strategies behind modern brand building. Each episode breaks down how category-defining brands, platform leaders, and industry insiders rewriting the rules of growth and the tactics, strategies, and decisions other brands can apply immediately.This podcast is your marketing playbook.
Paul Archer and Verity Hurd hosts Building Brand Advocacy, a business show with 140 episodes published.
In this week's episode of Building Brand Advocacy, Beth & Michael, founders of Slice social media agency, break down their 5-Step Social Strategy: Discovery, Storytelling, Challenge, Problem-Tension-Goal, and Solution. P
In this weeks episode of Building Brand Advocacy, we invite the CMO of Cannes Lions to join us ahead of the festival to unpack what's actually shifting in advocacy, creator marketing, and how the Lions are judged in 2026
In this live episode of Building Brand Advocacy, Verity sits down with Manuel Albuquerque, founder & CEO of Prime Tag, to unpack the AI revolution reshaping the creator economy from the inside out. From the real pressure
We’re back with another mastermind episode. This week, Grace Andrews takes us through her 5 step framework for building a high performance content engine, from identifying content signals (before selecting platforms) to
In this episode of Building Brand Advocacy, I sit down with Alice Ratcliffe, Head of Brand at TRIP — the wellness drinks brand rewriting the rules of brand positioning in one of the most crowded categories on the market.
In this mastermind episode of Building Brand Advocacy, we break down the Advocacy Maturity Model, a strategic framework for diagnosing exactly where your brand sits on the advocacy spectrum and the precise steps to move
In this episode of Building Brand Advocacy, Verity sits down with Grace Andrews to unpack the real shifts happening in social right now and what forward-thinking brands are doing to stay ahead in 2026 and beyond. Grace b
In this episode of Building Brand Advocacy, we're unpacking the seismic shift happening in marketing right now: is branded entertainment replacing paid ads? We dig into why the smartest brands are investing in long-form
Are communities replacing influencers? In this episode of Building Brand Advocacy, Paul sits down with Nicola Gunby, co-founder of CLIQ, to talk about why the brands winning right now aren't chasing reach, they're buildi
Is influencer marketing dead? Jordan Schwarzenberger, the man behind the Sidemen's evolution from creators to a multi-million pound enterprise, thinks brands have got content eco-systems wrong. In this episode of Buildin
AI for brands is already here. It’s making a shift and as marketing teams, we should be reactive. But the reality is that most brands are still figuring out where to start. In this episode of Building Brand Advocacy, we
In this mastermind episode, Sophie Miller (founder of Pretty Little Marketer) breaks down the exact tactical steps she’d take to build a high-engagement community from scratch in 2026. If you’re a brand, marketer or foun
Are you building a real community around your brand or just spending budget on meaningless partnerships and vanity metrics? In this episode of Building Brand Advocacy, Verity sits down with marketing consultant Lauren Sp
Glow For It didn’t just “do well” on TikTok Live, they drove 6-figures in revenue in a single live shopping stream. In this 5-minute masterclass, founder Daisy Kelly breaks down exactly how it happened and what every mod
Influencer trips are dead and they’re killing your organic brand advocacy. This episode is your permission slip to stop burning budget on one-off influencer posts and replace them with an advocacy engine that compounds o
Most brands think they have a community, but they’re actively building an audience, not community engagement. In this week's episode, we dive into community building strategy with Sophie Miller, Founder of Pretty Little
In this episode of Building Brand Advocacy, we sit down with Emily Heath, Global Brand Director of Rexona | Sure, to unpack how one of the world’s biggest, everyday deodorant brands is building true brand awareness and c
In this episode, we break down how SoulCycle built a community-powered content engine that keeps fans sharing, and showing up. Our guest this week is McKinley Hart, Director of Social Media at SoulCycle who shares more a
Most brands are still using a 20th‑century playbook for a social‑first world and it’s damaging their marketing. In this episode, we’re joined by Sean Cook, ex Global Senior Social Media Manager at Deliveroo, to unpack wh
Daisy Kelly made 6 figures in just 12 hours on TikTok shop without spending a penny on ads. In this episode, Daisy Kelly, the founder of Glow For It reveals why the era of traditional influencer marketing is dead and how
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Building Brand Advocacy is hosted by Paul Archer and Verity Hurd. The show is categorised under business (marketing) and has published 140 episodes.
Building Brand Advocacy has published 140 episodes.
Building Brand Advocacy regularly covers business, marketing. It sits in the business category, with a marketing focus.
Building Brand Advocacy is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Building Brand Advocacy hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Building Brand Advocacy average 35 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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