business
Hosted by Mark Vandegrift and Lorraine Kessler · business · EN-US
Mark Vandegrift and Lorraine Kessler discuss advertising, public relations, sales, positioning, branding, and more in this podcast designed for those who want to do a deep dive into the world of marketing. Mark and Lorraine discuss the psychology of what makes great brands. They break down the details of the good moves and some really bad moves by brands big and small. It's like a play-by-play of what went right, or what went wrong. If you're in the world of marketing, learn tips and tricks that will help you develop a new brand, from finding and focusing on a position, dramatizing that position in the marketplace, and distributing through the wide, wide world of media. With a combined 80 years of marketing experience, both Mark and Lorraine provide insights on campaigns they've led or seen others lead. All gloves are off when it comes to their take on great strategic marketing moves and those that might have seemed like a good idea at the time, but later flopped. No
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Contact path
Verified email
Booking probability
34%
Guest openness
Selective
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Signup to Generate a PitchMark Vandegrift and Lorraine Kessler discuss advertising, public relations, sales, positioning, branding, and more in this podcast designed for those who want to do a deep dive into the world of marketing. Mark and Lorraine discuss the psychology of what makes great brands.
Brand Shorthand is hosted by Mark Vandegrift and Lorraine Kessler. The show has published 113 episodes to date.
Recent episodes include "The Journey of Heart Brands feat. Connor and Aleena Orban - Part 2" (26 October 2026, 44 minutes), "The Journey of Heart Brands feat. Connor and Aleena Orban - Part 1" (12 October 2026, 34 minutes), and "Why Positioning is Everything Until It Isn't - Part 2" (28 September 2026, 25 minutes).
Brand Shorthand publishes roughly every two weeks, with episodes averaging 31 minutes across 113 episodes.
Booking probability for Brand Shorthand is 34%, and the host is rated Selective on guests. Brand Shorthand requires a Pod Score of 80 or higher. Brand Shorthand's contact route on record: verified email.
The strongest fits for Brand Shorthand are Marketing, Advertising & PR. Brand Shorthand has a business audience.
Mark Vandegrift and Lorraine Kessler hosts Brand Shorthand, a business podcast with 113 episodes published.
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Episode #20
In this second of a two-part series, Connor and Aleena Orban, the owners of The Heart Brands Group, share how their brands came alive. From the initial difficult discussion that Mark had with Connor, to how the holding...
Episode #19
This week on the Brand Shorthand podcast, Mark Vandegrift is joined by two new guests, and the owners of Heart Brands, Connor and Aleena Orban. In part one of this two-part series, Connor and Aleena will be sharing the...
Episode #18
We’re back for part 2 of this lively discussion on the rise and fall of the Wendy’s franchise. Sometimes positioning takes a back seat, as hard as that is to say. In this part, we look at some majorly bad CEO moves...
Episode #17
As diehard positionists, Mark and Lorraine will argue until they are blue in the face that positioning still matters, especially in this day and age. However, sometimes positioning takes a back seat to bad CEO moves...
Episode #16
What makes an idea big? Nike’s Just Do It, the Aflac duck, Dos Equis with the most interesting man in the world. When done right, the combination of a brand’s position, the emotional trigger, and the delivery work...
Episode #13
This week on the Brand Shorthand podcast, Mark Vandegrift is joined by the agency’s director of public relations, Jim Cyphert. Tune in to learn the importance of balancing your creative content with SEO and AI search...
Episode #12
<p>The 2026 FIFA World Cup is underway! Join Mark and Lorraine on this week’s episode of the Brand Shorthand podcast as they discuss some of the advertising for this worldwide sporting event. From LEGO and Lay’s to...
Episode #11
<p>Tune in to this week’s episode of the Brand Shorthand podcast to learn all about leveraging your CRM Platform. Mark is joined by Carson Brown, the agency’s very own primary CRM technician and advisor. Learn how a CRM...
Episode #10
<p>Do unhinged marketing strategies work? From Dunkin’s Dirty Soda to Dr. Squatch’s skits, tune into this week’s episode of the Brand Shorthand podcast to learn if this humorous marketing approach is effective, who the...
Episode #9
<p>Coke vs. Pepsi and McDonald’s vs. Burger King. These big brand rivalries are nothing new to the marketing world. This week on the Brand Shorthand podcast, Mark and Lorraine dive into some recent brand battles in...
Episode #8
<p>Campaign catch up and the beauty of a simplified position! Some of the popular campaigns that Mark and Lorraine discussed last season are continuing their efforts into 2026. Back for round two is Sydney Sweeney with...
Episode #7
<p>Tony Bell, Executive Director of Client Services and Media at Innis Maggiore, joins Mark for this week's episode of the Brand Shorthand Podcast to discuss the topic of go-to-market strategies. Tune in to learn how to...
Episode #6
<p>We’ve reached a milestone! 100 episodes — all about positioning. Spend 30ish with Mark and Lorraine as they remind us of the value of positioning, the meaning behind the name Brand Shorthand, some golf talk at The...
Episode #5
<p>This week on the Brand Shorthand podcast, Mark and Lorraine continue their discussion on true crime podcasts, a popular and growing category in the world of podcasting. Tune in for part two to learn about what makes...
Episode #4
<p>A little green screen, a camera, and a microphone can put you on the podcast bus. True crime is a popular and growing category in the world of podcasting. How are these channels breaking through, to the point that...
Episode #3
<p>Ring Doorbell, AI slop, and Frida Baby backlash. This week on the Brand Shorthand podcast, Mark is joined by special guest, Merce Brown, to talk about the recent chatter in the world of Public Relations. Be sure to...
Episode #2
<p>This week on the Brand Shorthand podcast, the positioning panelists join Mark to discuss the real winners and losers of last night’s Super Bowl. From Instacart and Lay’s potato chips to Budweiser and State Farm, the...
Episode #1
<p>A new year and another new season of the Brand Shorthand podcast! For the Season 4 kickoff episode, Mark and Lorraine welcome listeners back with a discussion on recent happenings in the world of marketing. Join the...
Episode #33
<p>That’s a wrap on season 3 of the Brand Shorthand Podcast! Join Mark and Lorraine as they go back through some of the biggest brand moves and marketing trends seen throughout 2025. The positioning duo will touch on...
Episode #32
<p>The digital accessibility expert, James Warnken, is back for this week's episode of the Brand Shorthand Podcast to continue the discussion on all things web accessibility. Join Mark and James to hear the reasons why...
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