Brand2Brand: The Marketing Show

Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.

Brand2Brand: The Marketing Show is a business podcast hosted by Brand2Brand.co, with 79 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Brand2Brand.co hosts Brand2Brand: The Marketing Show, a business show with 79 episodes published.

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  Brand2Brand: The Marketing Show

  Indeed vs. LinkedIn: AI Broke Hiring. Who Can Fix It?

  Jul 22, 202621 min

  Hiring is broken. Job seekers are using AI to apply for more roles, employers are using AI to screen more applicants, and both sides are becoming increasingly frustrated with a process that feels less human by the day. In this episode of Brand2Brand, Tom and Veronica compare Indeed and LinkedIn’s competing visions for the future of AI-powered hiring. LinkedIn is betting on greater automation and recruiter efficiency, while Indeed is positioning AI as a tool for creating better, more person-centered matches. Which approach can rebuild trust, and what can every business learn from the way its hiring process shapes its brand? For full episode resources and references, visit stirlingbrandworks.com .

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  Episode #16

  Epic vs Eleos Health: When Operational Experience Becomes Brand Strategy

  May 13, 202622 minS4

  <p>When it comes to health and human services technology, success comes down to building trust—not hype.</p><p>In this episode of Brand2Brand, we’re looking at Epic and Eleos Health, two companies approaching healthcare and human services innovation from completely different angles while solving for the same thing: creating better experiences for patients and clinicians alike.</p><p>Tune in as we explore how some of the strongest brands are growing without flashy marketing and instead with trust from their core audience.</p><p>For full episode resources and references, visit stirlingbrandworks.com.</p>

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  Episode #15

  Slate Auto vs Etsy: When Personalization Becomes the Expectation

  Mar 11, 202620 minS4

  <p>Personalization used to be a premium feature. Now it’s the baseline, no matter what vertical you’re in.</p><p>In this episode of Brand2Brand, we break down how Slate Auto and Etsy are scaling personalization through modular lean manufacturing and AI-powered discovery, and what that means for marketing leaders.</p><p>For full episode resources and references, visit stirlingbrandworks.com.</p>

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  Episode #14

  ASU vs SNHU: Search and SEO in Higher Ed Enrollment Marketing

  Feb 10, 202621 minS4

  <p>Prospective students are choosing where to enroll long before they ever fill out a form.</p><p>In this episode of Brand2Brand, Tom and Veronica examine how Arizona State University (ASU) and Southern New Hampshire University (SNHU) approach enrollment marketing through search in very different ways. From digital advertising and dynamic search to inbound SEO strategies, we’re unpacking how meeting students at different parts of the decision-making process can have a major impact on their enrollment over time.</p><p>For full episode resources and reference materials, visit stirlingbrandworks.com.</p><p>Mentioned in this episode:</p><p>...

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  Episode #13

  Happy Hour with Cliff Stevens: What B2B Can Learn from the Best of B2C

  Jan 6, 202637 minS4

  <p>Just because it’s B2B doesn’t mean it has to be boring.</p><p>In this Brand2Brand Happy Hour, we sit down with Cliff Stevens of Sedgwick to hear how his bold, consumer-first approach to the traditional B2B category is the key to standing out in a sea of sameness. </p><p>🎧 For full episode resources and references, visit stirlingbrandworks.com.</p>

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Recent guests on Brand2Brand: The Marketing Show. Study who booked and why before you pitch.

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