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Hosted by Destaney Wishon and Justin Nuckols · 🇺🇸 US · EN · 121 episodes
Established thought leaders with verified media credentials.
Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
Destaney Wishon and Justin Nuckols hosts Better Advertising with BTR Media, a business show with 121 episodes published.
Kris Torres manages Amazon advertising in-house for Nécessaire, one of the most talked-about premium body care brands in the space. In this episode, he breaks down exactly how he thinks about full funnel strategy, when h
62% of back to school shoppers have already started their journey before most brands have even adjusted their strategy. If that stat surprises you, this episode is worth your time. Destaney sits down with Gibby and Laura
Destaney sits down with Ashlee Earl, BTR Media's customer success lead, who has sat in almost every seat the industry has to offer. They talk about how to filter through the noise when every product is suddenly claiming
Destaney sits down with BTR Media's newest product manager, Lucas Seeley, who started his career bartending at a Penn State hotel and ended up as an intern at Flywheel Digital before he turned 20. They talk about how he
In this episode, Destaney sits down with Julie Haleluk from Amazon Live to talk about the rise of shoppable video, creator-led commerce, and how brands can use Amazon Live to build trust, create demand, and connect the d
AI is changing retail media fast, but that does not mean strategy is going away. In this episode, Destaney is joined by Adam Mellott, Head of Service Delivery, Training, and Education at Better Media, to talk through how
In this episode of Better Advertising with BTR Media, Destaney sits down with Ana Sviatschi, Director of Digital Commerce at Future Beauty Brands, to talk about what it really takes to grow in today’s beauty and ecommerc
Every retail media network gives brands another way to reach the consumer. But more opportunity also means more complexity. In this episode, Laura Pattison joins Destaney to talk about what brands need to understand befo
Launching a brand on Amazon in 2025 isn’t easy—but it’s far from impossible. In this episode, Destaney and Zach Bican break down how his team scaled a brand from $0 to $3M in ordered revenue in just 12 months—earning a n
Streaming TV isn’t just a brand play anymore. In this episode, Gibby breaks down how brands should be thinking about CTV, Fire TV, and upper funnel strategy in 2026, from when to invest (earlier than you think) to why a
There’s never been more to do on Amazon. New ad formats, tools, and ways to reach customers. And somehow, that’s the problem. In this episode, Destaney and Josh Webb discuss what it really takes to grow on Amazon right n
In this episode, Isa joins the podcast to talk about what brands miss when they focus too narrowly on ROAS. From her experience on the brand side and now at BTR Media, she breaks down why awareness still matters, why the
Duke Cannon built its brand through retail shelves and loyal fans, but turning Amazon into a true growth channel required a very different strategy. In this episode, Destaney sits down with Josh Webb, Director of E-comme
Amazon’s DSP has a reputation for being powerful but complicated. Justin and Gibby break down Amazon DSP Performance Plus, an AI-driven campaign type designed to simplify programmatic advertising. They discuss how it wor
Destaney and Sage talk about Sage’s journey from scaling ecommerce at Celsius Energy Drinks to leading strategy at BTR Media and how that brand side experience shapes the way she approaches Amazon today. They discuss wha
Ads inside AI are no longer hypothetical. In this episode, Destaney and Kiri Masters unpack what OpenAI’s ad announcements mean for retail media, discovery, and the future of advertising. From Amazon and Walmart to brand
What does it really take to go from Amazon success to physical retail shelves? In this episode, Destaney is joined by TJ Hyland, VP of Sales at Rhino USA, to break down Rhino’s journey from marketplace growth to nationwi
Destaney sits down with Laura Pattison, BTR Media’s new VP of Retail Media, to break down what’s changing across Amazon, Walmart, TikTok Shop, and beyond and what it takes to build a retail media strategy that actually s
A candid 2025 recap with Destaney and Alex on what it actually took to scale BTR, from investing in A-players and internal tech to protecting culture in a fast-moving industry. See Privacy Policy at https://art19.com/pri
Destaney talks with Gibby, BTR Media’s Head of DSP, to break down how he uses AMC, DSP, and AI tools like ChatGPT to build custom reports and audiences that actually prove incremental value. Gibby shares how he went from
Preston Rutherford
co-founder · Chubbies Shorts
1 appearance on this show
Kris Torres
Nécessaire
1 appearance on this show
Lucas Seeley
BTR Media
1 appearance on this show
Isabella Troia
BTR Media
1 appearance on this show
Josh Webb
Duke Cannon
1 appearance on this show
Sage
BTR Media
1 appearance on this show
TJ Hyland
Rhino USA
1 appearance on this show
Laura Pattison
BTR Media
1 appearance on this show
Gibby
BTR Media
1 appearance on this show
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Better Advertising with BTR Media is hosted by Destaney Wishon and Justin Nuckols. The show is categorised under business (marketing) and has published 121 episodes.
Better Advertising with BTR Media has published 121 episodes.
Better Advertising with BTR Media regularly covers business, marketing. It sits in the business category, with a marketing focus.
Better Advertising with BTR Media is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Better Advertising with BTR Media hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Better Advertising with BTR Media average 22 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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