Hosted by Destaney Wishon and Justin Nuckols · 🇺🇸 US · EN · 115 episodes
Established thought leaders with verified media credentials.
Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
Destaney Wishon and Justin Nuckols hosts Better Advertising with BTR Media, a business show with 115 episodes published.
In this episode, Destaney sits down with Julie Haleluk from Amazon Live to talk about the rise of shoppable video, creator-led commerce, and how brands can use Amazon Live to build trust, create demand, and connect the d
AI is changing retail media fast, but that does not mean strategy is going away. In this episode, Destaney is joined by Adam Mellott, Head of Service Delivery, Training, and Education at Better Media, to talk through how
In this episode of Better Advertising with BTR Media, Destaney sits down with Ana Sviatschi, Director of Digital Commerce at Future Beauty Brands, to talk about what it really takes to grow in today’s beauty and ecommerc
Every retail media network gives brands another way to reach the consumer. But more opportunity also means more complexity. In this episode, Laura Pattison joins Destaney to talk about what brands need to understand befo
Launching a brand on Amazon in 2025 isn’t easy—but it’s far from impossible. In this episode, Destaney and Zach Bican break down how his team scaled a brand from $0 to $3M in ordered revenue in just 12 months—earning a n
Streaming TV isn’t just a brand play anymore. In this episode, Gibby breaks down how brands should be thinking about CTV, Fire TV, and upper funnel strategy in 2026, from when to invest (earlier than you think) to why a
There’s never been more to do on Amazon. New ad formats, tools, and ways to reach customers. And somehow, that’s the problem. In this episode, Destaney and Josh Webb discuss what it really takes to grow on Amazon right n
In this episode, Isa joins the podcast to talk about what brands miss when they focus too narrowly on ROAS. From her experience on the brand side and now at BTR Media, she breaks down why awareness still matters, why the
Duke Cannon built its brand through retail shelves and loyal fans, but turning Amazon into a true growth channel required a very different strategy. In this episode, Destaney sits down with Josh Webb, Director of E-comme
Amazon’s DSP has a reputation for being powerful but complicated. Justin and Gibby break down Amazon DSP Performance Plus, an AI-driven campaign type designed to simplify programmatic advertising. They discuss how it wor
Destaney and Sage talk about Sage’s journey from scaling ecommerce at Celsius Energy Drinks to leading strategy at BTR Media and how that brand side experience shapes the way she approaches Amazon today. They discuss wha
Ads inside AI are no longer hypothetical. In this episode, Destaney and Kiri Masters unpack what OpenAI’s ad announcements mean for retail media, discovery, and the future of advertising. From Amazon and Walmart to brand
What does it really take to go from Amazon success to physical retail shelves? In this episode, Destaney is joined by TJ Hyland, VP of Sales at Rhino USA, to break down Rhino’s journey from marketplace growth to nationwi
Destaney sits down with Laura Pattison, BTR Media’s new VP of Retail Media, to break down what’s changing across Amazon, Walmart, TikTok Shop, and beyond and what it takes to build a retail media strategy that actually s
A candid 2025 recap with Destaney and Alex on what it actually took to scale BTR, from investing in A-players and internal tech to protecting culture in a fast-moving industry. See Privacy Policy at https://art19.com/pri
Destaney talks with Gibby, BTR Media’s Head of DSP, to break down how he uses AMC, DSP, and AI tools like ChatGPT to build custom reports and audiences that actually prove incremental value. Gibby shares how he went from
Amazon unBoxed 2025 delivered some of the biggest shifts we have seen in retail media. In this episode, Destaney and Gabi break down the announcements that matter most from Creative Studio updates to Rufus search behavio
Black Friday / Cyber Monday is the busiest and most competitive shopping moment of the year, but most brands still make the same mistakes. In this episode, Justin breaks down what to do (and what not to do) during the T1
From LeBron to TikTok, awareness is officially performance. Destaney and Justin share how Hyperice, Natrol, and Lucky Energy use creative campaigns and full-funnel strategy to turn brand buzz into real Amazon growth. Con
New interactive modules, quizzes, and video tools are changing how customers shop on Amazon. Destaney and Day Tomko explain what’s live now, what’s coming next, and how to get first mover advantage before everyone else c
Sage
the wise owl librarian · BTR Media
1 appearance on this show
Kiri Masters
retail media industry expert, columnist, podcast host · Retail Media Breakfast Club
1 appearance on this show
Alex
trained clinical counselor and child welfare social worker · JWA Management Consulting
1 appearance on this show
Gibby
Head of DSP · Its a Safe Space Podcast
1 appearance on this show
Preston Rutherford
co-founder · Chubbies Shorts
1 appearance on this show
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Better Advertising with BTR Media is hosted by Destaney Wishon and Justin Nuckols. The show is categorised under business (marketing) and has published 115 episodes.
Better Advertising with BTR Media has published 115 episodes.
Better Advertising with BTR Media regularly covers business, marketing. It sits in the business category, with a marketing focus.
Better Advertising with BTR Media is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Better Advertising with BTR Media hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Better Advertising with BTR Media average 21 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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