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Hosted by Ad Advance · 🇺🇸 US · EN · 180 episodes
Established thought leaders with verified media credentials.
The Ad Project is your ultimate guide to conquering the world of digital advertising and retail media. While we specialize in unravelling the complexities of Amazon advertising, we explore the entire retail media landscape, providing you with comprehensive insights that empower you to excel in the rapidly evolving e-commerce industry. Our expert guests bring a wealth of knowledge to the table, ensuring you're equipped with the latest strategies and tactics to thrive in the highly competitive digital marketing space. What sets us apart is our holistic approach, offering a deep dive into Amazon advertising while also exploring the broader retail media ecosystem and offering practical, actionable advice that you can implement immediately to improve your strategy. Whether you're a seasoned advertiser or just getting started, The Ad Project is your trusted resource for staying ahead of the game, driving results, and achieving success across multiple platforms.
Ad Advance hosts The Ad Project, Powered by Podean, a business show with 180 episodes published.
Joe Shelerud welcomes Will Fisher, CCO and co-founder of Amerge, fresh off the announcement that Amerge is joining Podean, the same group that acquired Ad Advance just weeks earlier. In this episode, Joe and Will pull ba
Joe Shelerud, CEO of Ad Advance, sits down with Ryan Craver, Chief Strategy Officer of Podean, for a candid, fast-moving conversation on what's actually happening in AI right now — and what it means for agencies and mark
Joe Shelerud is joined by Mark Power, co-founder and Chief Engagement Officer at Podean — the global commerce agency that recently acquired Ad Advance — for a candid conversation about building agencies from the ground u
If you've ever struggled to justify brand spend to a CMO or CEO — this episode is for you. Joe Shelerud is joined by Tony Miller, Director of Programmatic Strategy at Ad Advance (now powered by Podean), to break down one
In Episode 176, Maarja Hewitt and Tony Miller, Ad Advance's Director Programmatic Strategy, discuss Amazon DSP’s shift to the Open Internet with new partnerships from Roku, Disney, Netflix, and Spotify. Key takeaways inc
Black Friday and Cyber Monday 2025 delivered big numbers, but not in the way many brands expected. In Black Friday & Cyber Monday 2025 Results: Shopper Trends & AI’s Impact, host Maarja Hewitt is joined by Ad Advance VP
Recorded live at Amazon Ads unBoxed, Joe Shelerud talks with Meredith Goldman, Director of Media Enablement at Amazon Ads, about the newest innovations across DSP, AMC, AI-driven creative, and audience expansion. They ex
In Episode 173 of The Ad Project, Joe Shelerud continues the AI conversation with Ad Advance Software Engineer Roger Branham — expanding on how OpenAI’s Agentic Commerce Protocol could transform not just shopping, but ad
In this episode of The Ad Project, Joe Shelerud talks with Ad Advance Developer Roger Branham about how AI is disrupting eCommerce. They explore: ChatGPT’s new instant checkout and what it means for sellersHow the OpenAI
Live from Amazon Accelerate, Joe and Adobe’s David Devisser unpack the new Adobe Express integration with Amazon Ads. You will see how to discover policy-ready templates, connect your Creative Asset Library, run real-tim
Episode 170 of The Ad Project was recorded at Amazon Live Studios in New York City, where Joe Shelerud sat down with Destaney Wishon (BTR Media) and Jennyfer Guone (Amazon Ads) to discuss the launch of Creative Studio, a
In this special episode, recorded live at Amazon Live’s NYC studios, Joe Shelerud sits down with Destaney Wishon of BTR Media to explore: The rapid evolution of the Amazon Ads ecosystemHow AMC unlocks new insights like p
In this episode of The Ad Project, Joe and Maarja discuss the latest Amazon Ads algorithm changes shaking up Sponsored Products Key takeaways: Auto campaigns now account for nearly 40% of impressions, with broad match al
The holiday season keeps starting earlier and stretching longer. That means brands can’t just focus on Black Friday and Cyber Monday anymore — they need a strategy that carries through continuous deal weeks. In this epis
DSP can feel like a big leap—but it’s becoming a must-have for growth-oriented brands. In this episode, Maarja Hewitt welcomes Tony Miller, Director of Programmatic Strategy at Ad Advance, to break down what Amazon DSP a
AI is changing advertising—and fast. In this episode, Joe and Maarja break down how AI is impacting the world of Amazon and retail media, from generative creative tools to AI-driven customer journeys and predictive campa
In episode 164 of The Ad Project, Joe Shelerud (CEO) and Matt Wiklund (CTO) break down how to select the right KPIs for your Amazon advertising strategy—whether you’re selling high-ticket one-time purchases or repeat-con
In this episode of The Ad Project Podcast, Joe Shelerud and Maarja Hewitt break down Amazon Marketing Cloud (AMC) in the simplest terms yet. AMC has become a buzzword in the advertising world — but what is it really, and
Retail media is having a moment — and facing major growing pains. Joe and Maarja dive into why so many retailers are launching networks, how fragmentation is creating operational headaches, and what advertisers should fo
Prime Day 2025 is going from 2 to 4 days—and advertisers need to be ready. In this episode, Joe Shelerud and Maarja Hewitt break down what this longer event means for budget pacing, conversion trends, and media planning.
Mark Power
Walker Cup player and elite Irish Golf amateur · Podean
1 appearance on this show
Travis Johnson
President · Nonprofit Architect
1 appearance on this show
Tony Miller
Director of Programmatic Strategy · Excolere Equity Partners
3 appearances on this show
Joe Shelerud
Ad Advance
1 appearance on this show
Ryan Craver
Podean
1 appearance on this show
Erik Swenson
Ad Advance
1 appearance on this show
Meredith Goldman
Amazon Ads
1 appearance on this show
Roger Branham
Ad Advance
1 appearance on this show
Jennyfer Guone
Amazon Ads
1 appearance on this show
Destaney Wishon
BTR Media
2 appearances on this show
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The Ad Project, Powered by Podean is hosted by Ad Advance. The show is categorised under business (marketing) and has published 180 episodes.
The Ad Project, Powered by Podean has published 180 episodes.
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