business
Hosted by Stephen Noch and Andrew Bailiff · business · EN-US · 125 episodes
There are "best practices" and there are practices that get best results. We're here to teach you the latter.We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
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Contact path
Verified email
Booking probability
35%
Guest openness
Selective
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Signup to Generate a PitchThere are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny.
That Amazon Ads Podcast is hosted by Stephen Noch and Andrew Bailiff. The show has published 125 episodes to date.
Recent episodes include "#125 - 5 Ways to Use Claude for Amazon PPC in 2026" (1 July 2026, 46 minutes), "#124 - How To Grow Sales In The Top 10 Amazon Categories" (17 March 2026, 28 minutes), and "#123 - 5 Category Traits to Determine your Amazon Ads Strategy" (24 February 2026, 28 minutes).
That Amazon Ads Podcast publishes roughly weekly, with episodes averaging 26 minutes across 125 episodes.
Booking probability for That Amazon Ads Podcast is 35%, and the host is rated Selective on guests. That Amazon Ads Podcast requires a Pod Score of 80 or higher. That Amazon Ads Podcast's contact route on record: verified email.
The strongest fits for That Amazon Ads Podcast are Marketing, Advertising & PR. That Amazon Ads Podcast has a business audience and around 4,300 subscribers on YouTube.
Stephen Noch and Andrew Bailiff hosts That Amazon Ads Podcast, a business show with 125 episodes published.
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Episode #125
That Amazon Ads Podcast Episode 125. The 5 ways to use Claude for Amazon PPC in 2026 are here, and one workflow alone saves 80 hours every single week. Stephen and Andrew are back on That Amazon Ads Podcast with a live...
Episode #124
Want to know how to grow sales in the top 10 Amazon categories? In this episode of That Amazon Ads Podcast, we break down the exact Amazon PPC strategies, KPIs, and metrics that actually matter for each niche. Most...
Episode #123
Most sellers use the same Amazon PPC strategy across all their products — and it's silently bleeding their budget. In this episode of That Amazon Ads Podcast , Stephen, Andrew and Carly break down the 5 category traits...
Episode #122
Why your sales are declining on Amazon isn't a mystery - it's a product lifecycle, and every seller hits it. Your Amazon PPC is optimized, your listings are solid, but sales keep dropping. What gives? In this episode of...
Episode #121
Hard to Swallow Pills: PPC Can't Grow Your Sales. Do you think more Amazon PPC optimization will unlock unlimited growth? Here's the uncomfortable truth about Amazon Ads that most sellers refuse to accept. After...
Episode #120
How to Build an Amazon Reporting Dashboard in 2026? Here's the Amazon PPC reporting system that kills "5-10 hours a week" reports. On That Amazon Ads Podcast, Stephen and Andrew show what Amazon PPC clients actually...
Episode #119
Should You Use Amazon's Suggested Bids in Amazon PPC , or are they just a trap to spike your CPC and ACOS? In this Amazon PPC deep dive, we break down what Amazon's suggested bids really mean, how they're calculated...
Episode #118
Amazon PPC Manager's Complete Task Schedule Revealed is your no-fluff blueprint for mastering Amazon PPC and finally knowing what to do each day. In this episode, we walk through Amazon PPC . From daily monitoring and...
Episode #117
How To Troubleshoot Falling Sales on Amazon reveals the exact framework to diagnose and fix declining Amazon PPC and Amazon Ads performance. In this That Amazon Ads Podcast episode , we break down real campaign data to...
Episode #116
How To Lower Your ACoS in Amazon PPC starts here on That Amazon Ads Podcast . If Amazon PPC and Amazon Ads are draining profit, learn the two levers that cut ACoS fast without killing sales. Stephen and Andrew show a...
Episode #115
Amazon PPC deep-dive: 5 Advertising Strategies for Competitive CPG Categories on Amazon that actually scale. We also reveal 5 Advertising Strategies for Consumables and Supplements Categories on Amazon, built for...
Episode #114
Don't Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money! In this Amazon PPC breakdown, we expose the "Wasted Spend" scare tactic agencies use to win your account. If you're in the US and someone...
Episode #113
Amazon PPC for Managing Really Big Accounts doesn't have to be chaos. In this episode we unpack Managing Really Big Accounts in Amazon PPC so you know when to go granular and when to aggregate for real ROI. Learn the...
Episode #112
How Long Should You Wait After Optimizing Until You Optimize Again? This Amazon PPC deep-dive answers that for sellers and shows How Long Should You Wait After Optimizing Until You Optimize Again? in real account...
That Amazon Ads Podcast
The 2x Half Back Method is the quick tip that can instantly level up your Amazon PPC . In Episode 111 , you learn how to use the 2x Half Back Method to break algorithm inertia and either jump visibility or drop ACOS...
Episode #110
Beginner’s Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers. In this Beginner’s Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers, you see what drives your sales and stop guessing. Watch the step by step...
Episode #109
Amazon PPC Stats: Prime Day 2025 vs 2024 shocked us, and the numbers don't lie. Discover the real winners, losers, and jaw-dropping ACoS swings that Amazon's press release skipped! We unpack Amazon PPC Stats: Prime Day...
Episode #108
N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords? If you're struggling to lower ACOS or control wasted spend, this episode is for you! Discover how N-Gram Analysis for Amazon PPC...
Episode #107
#whyplacementacosdoesntmatter #amazonppc #amazonads Why Placement ACoS Doesn't Matter on Amazon PPC? This week, Stephen and Andrew reveal the truth about placement ACoS and why optimizing for it can cost you money on...
Episode #106
5 Steps to Auditing your DSP Account is the Amazon Advertising guide you've been missing. If " 5 Steps to Auditing your DSP Account " doesn't scream clarity, this episode will, because we show exactly how to fix...
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