Hosted by Chris Bates & Dan Novalis · 🇺🇸 US · EN-US · 114 episodes
Established thought leaders with verified media credentials.
The BANK MARKETING SHOW, the podcast that engages and informs you for success in today's marketplace. It's the show that will make you a better marketer with trends, tactics and inspirations from experts and industry leaders. If you're wanting to impact your personal success and position your company as the best choice in your market, then you're in the right place!
Chris Bates & Dan Novalis hosts Bank Marketing Show, a business show with 114 episodes published.
Go ask ChatGPT or Claude who the best bank in your town is. Or ask Google AI where to get a small business loan in your county. See what comes back. If your bank isn't in the answer — or worse, if a competitor is — that'
Every community bank knows they need to differentiate. But how? Most banks skip the hard part — figuring out what the market actually looks like from the customer's perspective — and jump straight to writing a tagline. T
You can't fake culture. You can put posters in the break room and bring in an ice cream truck on Fridays, but your employees and your customers will know the difference. Real culture is lived, not declared — and when it'
AI isn't going to replace your entire marketing team tomorrow. But it is going to change what you do, and how fast you're expected to do it. It's already reducing marketing hiring and eventually will impact team sizes. B
AI can write your tagline in 5 seconds. Should it? Not in 5 seconds, because you'll sound like every other bank. AI gives you the average of the internet, and the average community bank's marketing is, well, average. Dan
Every bank has checking accounts and loans. Every bank says they care about relationships. So when your marketing sounds like every other bank's marketing, why would anyone switch? They won't. The way to stand out isn't
Opening a new branch is a huge investment — a new build can run into the millions. Most banks do the demographic research, study the traffic patterns, and pick the right spot. But then when it comes to actually marketing
Every bank says they want to stand out. But most don't go beyond tweaking a logo, or updating colors, and continue to rely on the number of years in business to build trust. That's important – but no longer enough to dif
The "We Tried That" Problem Real quotes: "We tried Google Ads and they didn't work." "We did SEO for a couple months and nothing happened." "Direct mail was way too expensive for what we got out of it." If you've heard,
Every community bank has checking accounts and loans. So the age-old question is, how do you stand out? First Financial Bank figured it out: they went deep in one niche, and then kept going, building many specialty lendi
Chris and Dan sit down with Candie Simmons, founder of CL Simmons Consulting, to talk about the people problems that slow banks down: communication breakdowns, the gap between being a great producer and being a great man
When it comes to advocating for the future of community banking, few voices carry more weight than Rebeca Romero Rainey. This week we had the privilege of sitting down with Rebeca, the President & CEO of the ICBA, for a
Cybersecurity, AI, and IT modernization aren't just "IT problems" anymore — they directly impact how banks market, grow, and protect their brands. In this episode of The Bank Marketing Show , Chris and Dan sit down with
Community Banks produce a lot of "educational" content, but a lot of it is thinly disguised sales material, or sounds the same as 1,000 other "how to buy your first home" blogs. In this episode, we sit down with Emily Sc
100 episodes. Four seasons. Many dozens of conversations with bank leaders and innovators – and we're just getting started! In this milestone episode, Chris and Dan look back at what they've learned from these conversati
AI Agents are quickly becoming the biggest competitive edge for community banks to win and serve small business customers. Chris and Dan sat down with the co-founders of Daylit, Jared Shulman (CEO) and Jerry Shu (CTO), t
What happens when a 120-year-old community bank decides to take a bold leap forward? Randy Dorn, President of My Kind of Bank (formerly First National Bank of Henning), joins Chris and Dan to share the story behind their
Compliance and marketing don't have to be enemies, especially in the age of AI. In this episode, Charles LeFevre, Director of Compliance Operations at Kadince (and self-proclaimed "Taylor Swift of Compliance"), joins us
If your 2026 plan looks like 2025's...you may not be adapting to all the technology- and user behavior-driven changes that have happened this year. In this episode, Chris and Dan chat about all these changes, and lay out
Is SEO really dead —or is AI search just the new shiny object? In this episode, Chris and Dan break down the buzz around Generative Engine Optimization (GEO) and what it actually means for community banks. (spoiler: SEO
Rich Jones
Christian comedian · Calvary Chapel Hillsboro
1 appearance on this show
Scott Stevens
1 appearance on this show
Ben Walsh
Mayor of Syracuse · The NYS Canal Corporation
1 appearance on this show
Chris Bates
dating coach and author of The Dating Edge · Agora Eversole
1 appearance on this show
Rebeca Romero Rainey
ICBA
1 appearance on this show
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Bank Marketing Show is hosted by Chris Bates & Dan Novalis. The show is categorised under business (marketing) and has published 114 episodes.
Bank Marketing Show has published 114 episodes.
Bank Marketing Show regularly covers business, marketing. It sits in the business category, with a marketing focus.
Bank Marketing Show is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Bank Marketing Show hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Bank Marketing Show average 42 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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