business
Hosted by True · business · EN
B2B needs Don Draper. We all need to remember the marketing lessons that Don Draper intuitively knew. B2B marketing has become repetitive – there’s an overfocus on the rational, on sales activation, and short-term goals. B2B marketers have forgotten the human element of advertising that Don Draper always looked for, the importance of finding the emotional truth that should drive every campaign. And we’ve forgotten the one thing that Don Draper never did; to be successful, you need to stand out. Brands don’t become famous by staying in the crowd.
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Contact path
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Booking probability
22%
Guest openness
Selective
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Signup to Generate a PitchB2B needs Don Draper. We all need to remember the marketing lessons that Don Draper intuitively knew. B2B marketing has become repetitive, there’s an overfocus on the rational, on sales activation, and short-term goals.
B2B Marketing Needs Don Draper is hosted by True. The show has published 45 episodes to date.
Recent episodes include "Building a B2B Challenger Brand" (17 November 2025, 28 minutes), "Creative B2B marketing Innovation at Cisco" (17 November 2025, 25 minutes), and "Fujitsu's Innovative Approaches to Global Thought Leadership" (17 November 2025, 23 minutes).
B2B Marketing Needs Don Draper publishes roughly daily, with episodes averaging 27 minutes across 45 episodes.
Booking probability for B2B Marketing Needs Don Draper is 22%, and the host is rated Selective on guests. B2B Marketing Needs Don Draper requires a Pod Score of 80 or higher. B2B Marketing Needs Don Draper's contact route on record: verified email.
The strongest fits for B2B Marketing Needs Don Draper are Marketing, Advertising & PR. B2B Marketing Needs Don Draper has a business audience.
True hosts B2B Marketing Needs Don Draper, a business podcast with 45 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #21
<p>Welcome back to B2B Needs Draper, where we delve into the art of B2B marketing and chat with industry leaders to gain insights into their strategies. In this episode, we speak with Sumi Shukla, the Vice President of...
Episode #20
<p>Welcome back to B2B Needs Don Draper, the show that's as irresistible as Don Draper’s pitch.</p><p>Today we are speaking with Emma Roffey, the former VP of marketing for EMEA at Cisco. With a career spanning nearly...
<p>Welcome back to another exciting episode of B2B Needs Don Draper, the podcast that brings creativity and inspiration back to B2B marketing</p><p>Today we have a very special guest joining us - David Gentle, the...
Episode #18
<p>Welcome back to "B2B Needs Don Draper," the show that puts the martini back in marketing. </p><p>In this episode, we talked to Kristin Owens, VP Corporate Marketing at Checkpoint Software. Kristin talks about how the...
<p>Welcome back to "B2B Needs Don Draper," the show that puts the martini back in marketing. </p><p>We have a special double-feature episode that dives deep into the world of B2B marketing and the often-neglected power...
Episode #16
<p>Welcome back to B2B Needs Don Draper! In this episode, we dive into the golden age of B2B marketing and why it's an exciting time for businesses in this space. Our two distinguished guests, John Watton, VP of...
<p>Jose Pepe Gorbea is an inspirational leader guiding HP's pursuit of revolutionizing digital packaging technology across the globe.</p><p>Jose is head of Brands, Agencies, and Sustainability Innovation at HP and...
Episode #14
<p>Carolyn Henry is VP, CMO of Americas Regional Marketing at Intel and is the driving force behind their captivating marketing activations. Leading a team of over 70 marketers, she oversees strategies for consumer...
Episode #13
<p>Kerstin Koder is Head of Marketing EMEA at SAP. SAP was named the most valuable brand in Germany by BrandZ™ and is also recognised as the most valuable brand in Europe.</p><p>Kerstin has more than 20 years of...
Episode #12
<p>Gerard Vicente is VP of marketing at JP Morgan. He works specifically with wepay.com - JPMorgan’s small business, financial tech and payments division - and is currently responsible for partner, product and brand...
<p>Justin Garrett is the Global Head of Brand and Digital Marketing at Broadridge, a global fintech leader with $5 billion in revenues, handling millions of daily trades.</p><p>Before leading this operation, Justin held...
<p>Jennifer Garcia spent five years as the head of integrated marketing at Instagram. Before this, she held senior roles at Google and Nokia.</p><p>She has fifteen years of experience in both B2B and B2C marketing...
Episode #9
<p>Brian Rowley is the VP of Marketing at Panasonic Connect. He leads all functions of the brand marketing team, including: brand strategy, creative, go-to-market execution, PR, and brand voice. </p><p>As a natural...
Episode #8
<p>Mark Choueke is author of the new book ‘Boring to Brave’. </p><p>Mark has spent over 20 years at the heart of B2B marketing. Over that time, he’s helped grow more than 50 B2B technology companies across the world and...
Episode #7
<p>Sara Richter is CMO at Emarsys, the omni-channel customer engagement platform, which empowers marketers to build, launch, and scale personalised cross-channel campaigns that drive business outcomes.</p><p>Sara is a...
<p>Richard Parsons and Cos Mingides are the co-founders of True, which was recently named B2B Creative Agency of the year - and the brains behind the B2B Needs Don Draper podcast. </p><p>The last year of the podcast has...
<p>Kirsten Stagg is the Marketing Director at Skoda UK. She has delivered record-breaking marketing performance, market share and profit growth whilst delivering a 53% increase in average product sales.</p><p>Using...
Episode #4
<p>Mariska van Beukering currently works for Equinix: the world’s biggest digital infrastructure company, where businesses can scale with agility, speed the launch of digital services, and deliver world-class...
Episode #3
<p>Danielle Regan is the Director of Marketing and Communications at Mace, a construction company at the heart of the built environment. </p><p>Mace connects expertise across the entire property lifecycle for the...
<p>Nikki Stenson is a senior global marketing leader who has led marketing functions at Oracle, Macafee, and TIBCO. </p><p>For Nikki, it’s all about relationships - whether working with sales teams, suppliers, partners...
Recent guests on B2B Marketing Needs Don Draper. Study who booked and why before you pitch.
VP Corporate Marketing, Checkpoint Software
Assistant Professor of Black Life and Racial Justice in the Department of Social Welfare at the Luskin School, Mr Fothergill’s Seeds Limited
Founder and Managing Director, News Associates
vice president and general manager of Americas regional marketing, University of Missouri College of Veterinary Medicine
PitchCentric classifies B2B Marketing Needs Don Draper under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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