Hosted by Troupe.ai · 🇺🇸 US · EN-US · 19 episodes
Established thought leaders with verified media credentials.
Said Differently features B2B go-to-market leaders as they share experiences and advice on balancing the art and science of storytelling, messaging, and market positioning. Sponsored by Troupe, the platform for story and messaging success.
Troupe.ai hosts Said Differently: A Show About B2B Storytelling, a business show with 19 episodes published.
Now that AI coding help is speeding product release cycles, it can be hard for Go-to-Market Teams to keep up. Product marketers are grappling with how often they should be refreshing messaging stories, making decisions a
There are a number of markets that a business may serve, or operate in, where regulations can impact the way you shape the story you bring to market, even as specific as the words used. Examples: Healthcare, insurance, f
Why Product Marketing in B2B Must Shift Left to Drive More Value In this episode of Troupe's Said Differently podcast, the show about B2B messaging and storytelling veers into more strategic territory. Product Marketing
How Do You Define and Measure the Emerging Role of Chief Storyteller? In this episode of Troupe's podcast SAID DIFFERENTLY, fractional head of storytelling for OWOW Agency Elliott Rayner digs into the increased attention
#messaging #startups #founders #b2bmarketing #entrepreneurship #b2bstrategy Messaging at the Early Stages: Lessons From and For B2B Startups In this episode of Troupe’s podcast show SAID DIFFERENTLY, the focus is on mess
We've all experienced "cold" marketing or sales messaging from a company or their representative. Many of us have even been responsible for creating and/or delivering such messaging. You know it when you experience it: I
Turning your company's messaging and go-to-market story into a slide deck sounds easy enough... but for anyone tasked with that job to be done, it's anything but easy. That's the topic in this episode of Said Differently
What happens when you apply behavioral change model thinking to your content strategy? That's the topic with guest Scott Stransky, founder and content lead at Thrū Content, in this episode of Troupe's Said Differently pr
In this second part of Troupe's SAID DIFFERENTLY show's extended conversation with Brett Queener -- currently a managing partner at Bonfire Ventures -- we get his perspective on the importance of GTM messaging from his p
As more companies bring AI solutions to the market, what can we learn from the past when other major technology shifts happened? Looking back on the time when solutions moved from on-premise hosting to cloud-based/SaaS "
In this episode of Troupe's B2B messaging and storytelling program, we speak with senior product marketing executive Ali Hanyaloglu about how product marketers can find a leadership path landing in the C-suite, if that's
Positioning is the foundation of how buyers understand you and the problem you solve for them. Unfortunately, it's often confused with branding, messaging, product-market fit, or even copywriting. And for B2B companies,
There's a renewed focus on press and media relations as AI-driven search and answer engines increasingly help us all research, compare, and shortlist new products and services. In this episode of Said Differently, the Q&
This AI-focused episode of the B2B go-to-market storytelling program was taped in person at the Raleigh offices for Troupe, with guests Alison Murdock, who is CEO of the agency 1021 Creative and founder of Trusted CMO, a
In this episode of SAID DIFFERENTLY, the show focused on B2B story and messaging success, our guest Constantine Limberakis -- founder of Liberis Consulting and a former industry analyst -- talks about the importance of M
To survive, every company must find product-market fit. To sustain growth, they must ensure message-market fit is making that possible. In this episode of SAID DIFFERENTLY (the show focused on B2B messaging success), our
In this episode of SAID DIFFERENTLY, the show focused on B2B story and messaging success, our guest Maureen West discusses the art and science of managing product launches -- big and small -- to ensure successful communi
What causes Sales and Marketing to get out-of-step on the message that is delivered to the market? And what problems does that cause for the business? In this episode of Said Differently, Scott Heimgartner -- who is a lo
It has long been a challenge to determine exactly what metrics and KPIs Product Marketing should "own." Win rates are one, but also somewhat debated and controversial. Deliverables-based metrics, such as number of analys
In this episode of Said Differently, a video series focused on B2B Storytelling and Messaging, we welcome former Chief Marketing Officer of Visier and Pendo, Jake Sorofman, who has also spent time as a Gartner VP and ana
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Said Differently: A Show About B2B Storytelling is hosted by Troupe.ai. The show is categorised under business (marketing) and has published 19 episodes.
Said Differently: A Show About B2B Storytelling has published 19 episodes.
Said Differently: A Show About B2B Storytelling regularly covers business, marketing. It sits in the business category, with a marketing focus.
Said Differently: A Show About B2B Storytelling is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of Said Differently: A Show About B2B Storytelling average 27 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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