business
Hosted by Troupe.ai · business · EN-US · 26 episodes
Said Differently features B2B go-to-market leaders as they share experiences and advice on balancing the art and science of storytelling, messaging, and market positioning. Sponsored by Troupe, the platform for story and messaging success.
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Contact path
Public web form
Booking probability
29%
Guest openness
Selective
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Signup to Generate a PitchSaid Differently features B2B go-to-market leaders as they share experiences and advice on balancing the art and science of storytelling, messaging, and market positioning. Sponsored by Troupe, the platform for story and messaging success.
Said Differently: A Show About B2B Storytelling is hosted by Troupe.ai. The show has published 26 episodes to date.
Recent episodes include "A Framework for Trusting AI-Generated Market Signals in B2B" (13 October 2026, 30 minutes), "Fixing Message Malfunction at the Marketing-Sales Junction" (6 October 2026, 36 minutes), and "How MQLs Broke B2B Marketing's Credibility and How to Rebuild It" (29 September 2026, 35 minutes).
Said Differently: A Show About B2B Storytelling publishes roughly weekly, with episodes averaging 30 minutes across 26 episodes.
Booking probability for Said Differently: A Show About B2B Storytelling is 29%, and the host is rated Selective on guests. Said Differently: A Show About B2B Storytelling requires a Pod Score of 80 or higher. Said Differently: A Show About B2B Storytelling's contact route on record: public web form.
The strongest fits for Said Differently: A Show About B2B Storytelling are Marketing, Advertising & PR. Said Differently: A Show About B2B Storytelling has a business audience.
Troupe.ai hosts Said Differently: A Show About B2B Storytelling, a business show with 26 episodes published.
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Episode #6
B2B Practitioners and Product Marketers who previously had to rely on DIY methods and opinions to gather signals about buyers, customers, engagement, objections, competitors, messaging sentiment and more are now awash...
Episode #5
Marketing may own a company’s messaging, but because Sales owns the number (and their comp that comes from it), that message better work well or it’s going to diverge. In this episode of Troupe’s podcast show SAID...
Episode #4
How MQL Metrics Broke B2B Marketing's Credibility - and How to Rebuild It In this episode of Troupe's SAID DIFFERENTLY podcast about B2B go-to-market messaging, we dig into the spicy topic of how to best measure...
Episode #3
Yes, it's important to have B2B messaging strategies and frameworks that are well designed. But today's challenge also means making sure we're applying human judgment to our go-to-market storytelling amidst the ease and...
Episode #2
How much MORE revenue can we get by using better messages and talk tracks? Revenue and Sales Operations certainly care, as does Marketing. This convergence might be considered "right brain meets left brain," creativity...
Episode #1
It’s natural to want to react when a key competitor changes their go-to-market story and messaging tactics – or starts replicating yours. But what is the right response and how much weight should you give to your...
Episode #5
Now that AI coding help is speeding product release cycles, it can be hard for Go-to-Market Teams to keep up. Product marketers are grappling with how often they should be refreshing messaging stories, making decisions...
Episode #4
<p>There are a number of markets that a business may serve, or operate in, where regulations can impact the way you shape the story you bring to market, even as specific as the words used. Examples: Healthcare...
Episode #3
<p>Why Product Marketing in B2B Must Shift Left to Drive More Value<br/><br/>In this episode of Troupe's Said Differently podcast, the show about B2B messaging and storytelling veers into more strategic territory...
Episode #2
<p>How Do You Define and Measure the Emerging Role of Chief Storyteller?<br/><br/>In this episode of Troupe's podcast SAID DIFFERENTLY, fractional head of storytelling for OWOW Agency Elliott Rayner digs into the...
Episode #1
<p>#messaging #startups #founders #b2bmarketing #entrepreneurship #b2bstrategy <br/><br/>Messaging at the Early Stages: Lessons From and For B2B Startups<br/><br/>In this episode of Troupe’s podcast show SAID...
Episode #15
<p>We've all experienced "cold" marketing or sales messaging from a company or their representative. Many of us have even been responsible for creating and/or delivering such messaging. You know it when you experience...
Episode #14
<p>Turning your company's messaging and go-to-market story into a slide deck sounds easy enough... but for anyone tasked with that job to be done, it's anything but easy. That's the topic in this episode of Said...
Episode #13
<p>What happens when you apply behavioral change model thinking to your content strategy? That's the topic with guest Scott Stransky, founder and content lead at Thrū Content, in this episode of Troupe's Said...
Episode #12
<p>In this second part of Troupe's SAID DIFFERENTLY show's extended conversation with Brett Queener -- currently a managing partner at Bonfire Ventures -- we get his perspective on the importance of GTM messaging from...
Episode #11
<p>As more companies bring AI solutions to the market, what can we learn from the past when other major technology shifts happened? Looking back on the time when solutions moved from on-premise hosting to...
Episode #10
<p>In this episode of Troupe's B2B messaging and storytelling program, we speak with senior product marketing executive Ali Hanyaloglu about how product marketers can find a leadership path landing in the C-suite, if...
Episode #9
<p>Positioning is the foundation of how buyers understand you and the problem you solve for them. Unfortunately, it's often confused with branding, messaging, product-market fit, or even copywriting. And for B2B...
Episode #8
<p>There's a renewed focus on press and media relations as AI-driven search and answer engines increasingly help us all research, compare, and shortlist new products and services. In this episode of Said Differently...
Episode #7
<p>This AI-focused episode of the B2B go-to-market storytelling program was taped in person at the Raleigh offices for Troupe, with guests Alison Murdock, who is CEO of the agency 1021 Creative and founder of Trusted...
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