Hosted by Drew Smith · 🇺🇸 US · EN · 38 episodes
Established thought leaders with verified media credentials.
"Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the "credit game," or a curious data explorer, we invite you to subscribe and become a part of our thriving attribution nation.
Drew Smith hosts Attribution Nation, a business show with 38 episodes published.
Jessica Fewless was in the room when ABM went from niche idea to mainstream playbook, and her take in 2026 might surprise you: one-to-many ABM should just be demand gen. In this episode, Jessica and Drew unpack what ABM
Drew Smith hosts Cat Holt, Founder and Chief Brand Officer of Coologee, Inc., for a conversation on what brand actually does for a business and why most teams measure it wrong. Cat breaks down the biggest misconception l
Most post-acquisition playbooks work…until they don't. In this episode, Drew Smith is joined by EJ Schmidt, CMO and Principal at Orange Marketing Consulting, to discuss a pattern EJ has seen repeatedly in PE-backed B2B S
When your best channels don't click, how do you measure what's working? Drew Smith sits down with J.P. Carter, VP of Marketing at System Pavers, to break down attribution across a buyer journey that blends digital ads wi
In this episode, Drew Smith welcomes Liam Moroney, Founder of Storybook Marketing, to tackle one of the most persistent tensions CMOs face: how to measure brand in a demand-obsessed world. Drawing on his background in B2
On this episode of Attribution Nation, Drew Smith sits down with Marni Puente, SVP and Chief Marketing Officer at SAIC, to explore what changes when your buyers are government decision-makers and your go-to-market motion
Drew Smith hosts Sam Allen, CEO of Iterable, to talk about leading through the chaos of modern Martech, AI, and revenue pressure. Fresh off an 11-year run as a senior Salesforce executive and with an early career in the
On this episode of Attribution Nation, Drew Smith sits down with Reed Hansen, Owner and Chief Growth Officer at MarketSurge, to compare how attribution really works across big tech, higher ed, and small business. Reed sh
This week on Attribution Nation, Drew Smith sits down with Bruno Bertini, CMO at 8x8, to explore how modern B2B marketing wins when creativity and rigor meet. Bruno shares a career arc from Disney "cast member" to quota-
Drew Smith hosts Kimberly Storin, CMO at Zoom, for a candid look at leading marketing when everything's changing. Kimberly traces her path from crisis comms and consulting to transformation roles at AMD and IBM, and into
This week on Attribution Nation, Drew Smith is joined by Nate Skinner, CMO at 8am (formerly AffiniPay), to explore why attribution is broken and how multi-touch, weighted analytics can fix it. Nate shares why chasing cre
On this episode of Attribution Nation, Drew Smith sits down with Ed Breault, CMO at Malbek, to discuss how outcome-driven thinking reshapes marketing from growth to hyperscale. Ed traces his path from nuclear energy to c
On this episode of Attribution Nation, Drew Smith sits down with Tiffany Holland, Founder and Head of Marketing & Media Strategy at Consiglieri, to discuss how data-driven thinking transforms marketing organizations. Dra
Tune in for a conversation between host Drew Smith and Isabelle Papoulias, Head of Strategic Operations and Marketing at EliteOps, on the realities of driving growth in a partner-led go-to-market model. Drawing from her
Join Drew Smith for a conversation with Catherine Gutierrez, CEO and founder of the CMO Agency, about the realities of leading marketing when everything must tie back to revenue. With two decades of experience, Catherine
On this episode of Attribution Nation, Drew Smith sits down with Megan Lueders, CMO at Sonatype, for a conversation about what it really means to be a modern marketer in the age of AI. From vendor evaluations to the evol
This week on Attribution Nation, we're joined by Jayashree Rajan, CMO at Nexla, whose journey from engineering to marketing is anything but typical. Jayashree sits down with Drew Smith to talk about what engineering taug
Welcome back to Attribution Nation! This season, we're diving deep with today's top CMOs and we're kicking things off with a powerhouse: Tricia Gellman, CMO at Box. In this episode, Tricia sits down with Drew Smith to sh
James Leedom, a customer technical advisor at Adobe, explores the intricacies of marketing attribution using Marketo Measure. James shares his journey into marketing operations and offers advice on optimizing UTM structu
In this episode, Kate Colbert, customer business advisor at Adobe, takes a deep dive into marketing attribution mastery. Kate shares her journey from BDR to attribution authority and tips for succeeding with Marketo Meas
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Attribution Nation is hosted by Drew Smith. The show is categorised under business (technology) and has published 38 episodes.
Attribution Nation has published 38 episodes.
Attribution Nation regularly covers business, technology. It sits in the business category, with a technology focus.
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Episodes of Attribution Nation average 48 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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