
Earn It! with Steve Pratt
Everyone makes content now. But having content doesn't automatically mean anyone will actually consume it. There are brands with long-running programs and audiences that carve out time for their content, while other bran

Hosted by Unknown Host · 🇺🇸 US · EN · 231 episodes
Established thought leaders with verified media credentials.
A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared for analytically-minded marketers.
Unknown Host hosts Funnel Reboot, a business show with 231 episodes published.

Everyone makes content now. But having content doesn't automatically mean anyone will actually consume it. There are brands with long-running programs and audiences that carve out time for their content, while other bran

I can't prove it, but I think many marketers wish they could improve how they're perceived by corporate leadership. I have felt this way in more than one role, and racked my brain on how to fix it. I've entertained every

We humans like conversations that keep moving forward. Every time we share some detail about ourselves, we expect the other person to remember it. If they bring that detail back up in our next interaction, we feel please

Episode 233 In the 2009 movie "Up" there's a golden retriever whose collar can translate his thoughts to speech. When Dug the dog first starts speaking, the main characters marvel at how smart he is, but expectations dro

Episode 232 There is a quiet, enduring power in wisdom that resists the urge to conform. Wise people refuse to abandon their convictions. It's not obvious who will be the Wise character in These Stories, the role often c

It goes without saying that the purpose of sales and marketing is to help a company grow. We create forecasts where revenue grows a hundred-thousand, a million, or 10 million dollars. But we expect to achieve that with i

Social media platforms can serve as both vibrant marketplaces and spaces for genuine social interaction, where consumers feel valued, while businesses boost engagement and sales. This picture may not look anything like t

Episode 229 We need to talk about what's been happening with the use of AI on Google and Meta's ad platforms. A few years ago, we were surgeons. We had the scalpel. We chose the exact keywords, the specific bid modifiers

How do you amplify a message when you can't lean on traditional justifications like "because we'll make a profit out of this"? In the for-profit world, the justification for marketing spend is straightforward: you put mo

Episode 226 Positioning is an element that's so foundational to Marketing, it's taught in every introductory class alongside the "Four Ps" of marketing. Positioning is meant to describe the choices a brand makes to maxim

Episode 225 At the time I'm recording this it's a new year. This is a typical time when people plan what they're going to achieve fitness-wise, financially and professionally. If you're working on that last one and wonde

Thinking up a new product and commercializing it is not easy. All products face Financial, Technological and of course Competitive market barriers. But doing this in the field of Healthcare is not like any other industry

The world we inhabit today is, in countless ways, an extended echo of breakthroughs made by two extraordinary cultures that came from a compact corner of the mediterranean between the 4th century BCE to the 2nd century o

We often hear marketers talk about how vital their work is to sales. What we don't hear nearly as often is the reverse: how essential sales is to a well-functioning marketing team. If marketing creates the content, sales

Is your Brand truly memorable? Would a person who bought from you a year ago be able to recall your name or say what they found compelling about you? The reality is that a lot of brands are instantly forgettable. You don

Here's a question a lot of us are asking ourselves today. How do marketers build genuine, durable trust when the cost of generating massive volumes of AI content is basically zero? How can you argue for making humanly-cr

Up to the 18th century, making and trading things was harder than it needed to be. You had to deal with a bewildering patchwork of local constants and norms. It was actually the French Revolution & administrators who cam

For any professional, life often presents unexpected challenges that test our resilience and strength. The Ottawa-based marketer we'll hear from today, has had an extraordinary journey, For those born with congenital hea

One of the best known events in the modern Olympics is the High jump. Since its dawn in 1896 all jumpers used the same technique. They would run towards the bar, then begin their vault by putting one leg over, or trying

Artificial General Intelligence is a term that most of us have heard, a good number of us know how its defined, and some claim to know what it will mean for the average marketer. Here's what OpenAI's Sam Altman said "It
David Newman
Chief Medical Officer of Virtual Care · National Pork Board
2 appearances on this show
Todd Irwin
Founder and Chief Strategy Officer · Fazer
1 appearance on this show
Michael Dargie
Make More Creative
1 appearance on this show
Ashley Faus
Head of Lifecycle Marketing (Portfolio) · Atlassian
1 appearance on this show
Danny Covey
1 appearance on this show
Philippa Gamse
digital marketing strategist and analytics consultant · Websites That Win International
1 appearance on this show
John Thompson
Chicago police officer, jiu-jitsu black belt, former corrections officer · Association of Plumbing and Heating Contractors
4 appearances on this show
Kat Greenbrook
1 appearance on this show
Dan White
Chief Commercial Officer · L'Esprit Literary Review
3 appearances on this show
Mike Taylor
former Hackfort director and local event organizer · U.S. Department of Defense
1 appearance on this show
Robert Moore
Director of the Investigative Support Unit · Center for Human Identification
1 appearance on this show
John Wright
Retired Administrative Assistant to the General President · Bradford Institute for Health Research and Wolfson Centre for Applied Health Research
1 appearance on this show
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Funnel Reboot is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 231 episodes.
Funnel Reboot has published 231 episodes.
Funnel Reboot regularly covers Business, Marketing, Technology. It sits in the Business category, with a marketing focus.
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