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Hosted by Chip Griffin and Gini Dietrich · EN · 100 episodes
Established thought leaders with verified media credentials.
The Agency Leadership Podcast provides insights for agency owners and executives. Co-hosts Chip Griffin and Gini Dietrich share practical advice and industry news relevant to PR and marketing agency leaders.
Chip Griffin and Gini Dietrich hosts Agency Leadership Podcast, a business show with 100 episodes published.
Times change, but somehow the job hasn't. In this episode, Chip and Gini dig into what's stayed constant across their combined decades in PR and marketing, and why chasing the latest platform update is a losing game if y
Most agency owners probably haven't thought much about shadow AI (the name for when employees use their personal ChatGPT, Claude, or Gemini accounts to do work). In fact, owners may be doing it as well. In this episode,
realize they're often the biggest obstacle to it. In this episode, Chip and Gini offer suggestions for how to stop being the bottleneck at your agency. Chip tells of his own recent experience where he missed putting out
You're using AI to handle more of the work that your team used to do. That's exactly why the human side of the business has become a competitive advantage. In this episode, Chip and Gini make the case that as AI slop flo
Most agency owners think their clients have it easy. But the gap between how you believe your agency operates and how clients and prospects actually experience it is often wider than you'd expect, and it's usually the sm
Most owner-led agencies know they should be doing more than media relations. One barrier has always been capability: you can't execute paid media if nobody on your team knows paid media. AI is removing that barrier, and
Losing a client is never fun, even when you saw the writing on the wall. The only question is how you choose to handle it. In this episode, Chip and Gini cover the practical and emotional side of client departures, from
The SAGA Agency AI Survey results are in, and small agency owners are feeling great about AI. Maybe too great. In this episode, Chip and Gini dig into the numbers and find the gap between how owners think they're using A
Most agency owners know AI can write a first draft or clean up copy. Far fewer have figured out how to use it as the strategic sounding board they've always needed. In this episode, Chip and Gini explore how to use AI to
Most agency owners think they're doing their team a favor when they quietly absorb the painful, tedious, or time-consuming work. They're likely not. In this episode, Chip Griffin and Gini Dietrich look at the sacrifices
In this episode, Chip and Gini open with the analogy of Canadian doubles, the tennis format where two players face one. If your team outnumbers the prospect, you don't project strength, you project awkwardness. But the c
The entry-level talent pipeline is being entirely restructured. If agency owners don't figure out what role a young professional actually plays in an AI-assisted agency, they won't just struggle to hire today. They'll ha
Most agency owners spend a lot of time thinking about growth, clients, and revenue. Far fewer think carefully about the words that define how they actually operate their businesses. In this episode, Chip and Gini dig int
Eight years and 300 episodes later, Chip and Gini take stock of what the Agency Leadership Podcast has actually been about and where their thinking has shifted since they sat down for lunch outside Wrigley Field and deci
Most hiring processes obsess over the wrong things. Do they know our project management software? Are they proficient in this specific tool? Meanwhile, the one capability that actually determines whether someone will mak
Most agency owners have read Built to Sell. But many have internalized the wrong lesson from it—fixating on that final chapter where the protagonist drives off into the sunset with a pile of cash, rather than the actual
S4 Capital has announced a revolutionary new pricing model that will transform how agencies charge for their services: instead of billable hours, they're moving to... subscriptions. Fixed monthly fees. Annual contracts t
The PESO Model has been guiding smart communications strategies for over a decade, but the tactical landscape underneath it keeps shifting. In the latest evolution, Gini and her team have completely revamped the PESO Mod
David C. Baker recently published a fascinating thought experiment about what he'd do if starting an agency from scratch today —and it's packed with provocative ideas worth serious consideration. His article offers a com
No more excuses. No more waiting to see how things play out. AI has moved past the experimental phase, and if you're still treating it like a nice-to-have rather than a fundamental shift in how your agency operates, you'
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Agency Leadership Podcast is hosted by Chip Griffin and Gini Dietrich. The show is categorised under business (management) and has published 100 episodes.
Agency Leadership Podcast has published 100 episodes.
Agency Leadership Podcast regularly covers business, management, marketing. It sits in the business category, with a management focus.
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Episodes of Agency Leadership Podcast average 21 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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