
George Rafeedie, Founder of Tell Your Story, joins OnAgency to unpack what success really looks like after 17 years in business. From starting an agency during the Great Recession to rejecting “scale for scale’s sake,”...


business
Hosted by podcastriw · business · EN
OnAgency, hosted by Patrick Rooney and Craig Fisher, is a go-to podcast for a deep dive into. the marketing agency world. Every episode takes listeners behind the curtain of top agencies, featuring unfiltered conversations with founders, CEOs, and industry experts who reveal their journeys, strategies, and hot takes on today’s marketing landscape. From mastering social media to building agile agency teams, OnAgency breaks down the unique paths, bold ideas, and real challenges these leaders face. Perfect for any marketer looking to stay sharp, it’s where agency pros swap stories and share insights to inspire growth, creativity, and success.
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Contact path
Verified email
Booking probability
20%
Guest openness
Selective
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Signup to Generate a PitchOnAgency, hosted by Patrick Rooney and Craig Fisher, is a go-to podcast for a deep dive into. the marketing agency world. Every episode takes listeners behind the curtain of top agencies, featuring unfiltered conversations with founders, CEOs, and industry experts who reveal their journeys, strategies, and hot takes on today’s marketing landscape.
Recent episodes include "Agency Success Isn’t Always Scale: Building Longevity, Flexibility & Fulfillment" (20 January 2026, 41 minutes), "Scaling a Video-First Agency Without Losing the Art: Matt Cornelison of Fungi Media" (9 December 2025, 37 minutes), and "206 From Circuit City to Social Impact: Morgan Dye on Building a Mission-Driven Agency" (25 November 2025, 48 minutes).
OnAgency publishes roughly every two weeks, with episodes averaging 38 minutes across 22 episodes.
Booking probability for OnAgency is 20%, and the host is rated Selective on guests. OnAgency requires a Pod Score of 80 or higher. OnAgency's contact route on record: verified email.
The strongest fits for OnAgency are Marketing, Advertising & PR and Business & Management Consulting. OnAgency has a business audience.
OnAgency is a business podcast with 22 episodes published.
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George Rafeedie, Founder of Tell Your Story, joins OnAgency to unpack what success really looks like after 17 years in business. From starting an agency during the Great Recession to rejecting “scale for scale’s sake,”...

From Chicago cicadas to LA peacocks, this episode starts weird (in the best way) and lands exactly where agency leaders are living right now: video everywhere, AI creeping into everything, and the constant tension...

What happens when you combine big-box retail training, public transit comms, and a deep belief in equity and access? You get Meraki Communications Group—an agency built entirely around mission, community, and leaving “a...

What happens when an agency leader stops chasing any revenue… and starts choosing clients who fuel purpose, culture, and joy? This week, Patrick and Craig sit down with Eileen Rochford, Founder & CEO of The Harbinger...

How does an agency not just survive—but thrive—for 75 years across three generations? Joe Shaker Jr., President of Shaker Recruitment Marketing, joins Patrick and Craig to unpack what it takes to build a culture that...

Episode #3
Across the pond and deep in the EB trenches, Roger (Group Creative Director) and Sara McGregor (Managing Director) of Leap Create unpack how employer branding has matured—from HR side-projects to brand-critical work...

Tired of logo-chasing and thin margins? Shauna Knuckles (Founder, Advocation) shows agency leaders how to turn chaotic service shops into scalable, wealth-generating assets—by productizing offers, fixing pricing and...

Advertising veteran Dennis Ryan joins us to talk about the industry’s wild ride—from the heyday of TV and Super Bowl ads to today’s digital, social, and B2B influencer era. We get into why story and strategy still...

Episode #12
In this episode of OnAgency, Patrick and Craig sit down with Damien Cabral (DC), Co-Founder and President of TribalVision, and Scott Bernstein, VP of Production—and former WWE executive! From Texas and Massachusetts...

In this episode, we sit down with Carrie Corbin, Co-Founder and Managing Partner of Hope Leigh Marketing. Carrie shares her journey from her extensive experience in employer branding roles at major companies like AT&T...

In this episode of OnAgency, hosts Patrick and Craig sit down with Julia Fitzgerald—longtime CMO and the force behind the Mid-Size Agency Matchup. Julia brings a powerhouse résumé with leadership roles at Build-A-Bear...

Mindfulness, Dog Tackling, and the Evolution of HR Tech PR with Jeanne Achille In this engaging episode, Patrick and Craig navigate through a lively discussion, starting with a humorous encounter involving a blurry...

In this episode, we sit down with Corinne Gudevich, Managing Director of Brand Experience at Ruder Finn. With an illustrious career that includes 17 years at Ketchum, Corinne shares her experiences from beginning at a...

In this episode, we sit down with John Corey, President and Founding Partner of Greentarget, and Aaron Schoenherr, Founding Partner at GreenTarget. Over 20 years, this Chicago-based public relations agency has evolved...

In this episode, Patrick and Craig delve into the intricacies of employer branding and the future of AI in talent acquisition with Susan Lamott, founder of Exaqueo. Susan shares her journey from corporate to...

Episode #6
In this episode, we chat with Daniel Stone, Founder and Co-Owner of Bandolier Media & Roasty Buds, and Louis Montemayor, Co-founder and Creative Director of Bandolier Media. They share their journey of creating their...

In this episode, Patrick and Craig sit down with Scott Emalfarb, Founder and CEO of Fresh Content Society, to explore the dynamic world of social media management and content creation. Scott shares his journey from...

In this candid and insightful episode, Craig Fisher and Patrick Rooney interview each other, diving deep into their professional backgrounds and current ventures. They discuss their opinions on marketing buzzwords, the...

In this episode, special guest, Gayle Novak, Chief Brand Strategist and Founding partner of BrandAction Agency, shares insights on balancing brand and demand strategies to shorten sales cycles. Gayle highlights the...

In this episode, we delve deep with Dave Kissel, Global Business Lead at DDB. Dave shares his extensive experience and insight into the world of advertising, detailing his journey from handling the McDonald's global...
Recent guests on OnAgency. Study who booked and why before you pitch.
Lawyer and Director of Policy, Canadian Drug Policy Coalition
Tell Your Story
Fungi Media
Meraki Communications Group
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