
Chasing the Wrong Ghost
Scott and Jana on chasing the wrong ghost. Direct sellers afraid programmatic will cannibalize their business, a CRO pushing audience extension when the real question is your right to win, and whether to pivot off LiveRa


Hosted by Unknown Host · EN · 6 episodes
Established thought leaders with verified media credentials.
The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now!
Unknown Host hosts AdTech Therapy™, a business show with 6 episodes published.

Scott and Jana on chasing the wrong ghost. Direct sellers afraid programmatic will cannibalize their business, a CRO pushing audience extension when the real question is your right to win, and whether to pivot off LiveRa

Scott and Jana on hiring junior vs. senior, the true cost of rev shares and lift deals, DIY vs. managed services, and the meeting culture eating your team alive

Nobody's coming to promote you. Scott and Jana on advocating for yourself, getting out of the weeds, and whether you're built to manage or master one thing - plus three patients stuck on the career ladder

Scott and Jana on running into walls in ad tech — why your best ideas stall, the superstar trap that breaks ops teams, and how to get budget without looking like an emergency.

Scott and Jana on holistic revenue management and why RPV is your one true metric - pluse new wrappers, how long a test should bake, and a ceo blaming programmatic for a redesign gone wrong.

The debut session. Scott and Jana on getting comfortable being uncomfortable - agentic buying, where publishers should lean into AI, and whether you just automated yourself out of a job.

We're just getting warmed up here. Get ready for you first session. Visit us at https://www.adtechtherapy.com/patient-portal to submit your questions into the Patient Portal.
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To pitch AdTech Therapy™, visit https://podcasters.spotify.com/pod/show/scott-messer for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent business coverage.
AdTech Therapy™ is hosted by Unknown Host. The show is categorised under business (management) and has published 6 episodes.
AdTech Therapy™ has published 6 episodes.
AdTech Therapy™ regularly covers business, management. It sits in the business category, with a management focus.
AdTech Therapy™ is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
AdTech Therapy™ hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of AdTech Therapy™ average 18 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates AdTech Therapy™'s guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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