The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now! Interested in sponsoring the show? Contact Marketecture Media.
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
30%
Guest openness
Selective
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Signup to Generate a PitchThe AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media.
Recent episodes include "Behead the Beast: Taking AdX Out of the Ad Server" (27 October 2026, 28 minutes), "Is Agentic Direct the Future?" (20 October 2026, 35 minutes), and "We built this Sh*t by Hand" (6 October 2026, 22 minutes).
AdTech Therapy™ publishes roughly weekly, with episodes averaging 24 minutes across 23 episodes.
Booking probability for AdTech Therapy™ is 30%, and the host is rated Selective on guests. AdTech Therapy™ requires a Pod Score of 80 or higher. AdTech Therapy™'s contact route on record: verified email.
The strongest fits for AdTech Therapy™ are Marketing, Advertising & PR. AdTech Therapy™ has a business audience.
AdTech Therapy™ is a business podcast with 23 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
AdTech Therapy™
Scott and Jana on Prebid’s proposed auction flip, with the ad server bidding into Prebid Server instead of the other way around. How the super auction really picks a winner today, why reservation tech is the missing...
AdTech Therapy™
Scott and Jana on agentic direct. Not a better programmatic pipe: campaigns negotiated by agents and booked straight into the publisher's ad server. Scott makes the case that it hands pricing power back to publishers...
AdTech Therapy™
Scott and Jana on configuration management. What these platforms actually control on your page, how yield testing went from a full team to one tool, the downside of buying a Ferrari you don't have the staff to drive...
AdTech Therapy™
Scott and Jana on RPM versus LTV. Why RPM was never a health metric and was never supposed to be, why most publishers had no lifetime value to measure when Google was the only customer that counted, how to start...
AdTech Therapy™
Scott and Jana on sales houses. NBC News just handed its programmatic display to Taboola, and the in-house/outsource cycle is turning again. What the deal really signals, what a publisher gives up and what they don't...
AdTech Therapy™
Scott and Jana on Google's bidding change. Campaigns that used to beat their target CPAs now drift up toward them, and buyers are getting a taste of what publishers have lived with for years. Easy buttons, black boxes...
AdTech Therapy™
Scott and Jana on PMPs and what "private" actually means (hint: just not open). Marketplace deals versus one-to-one publisher deals, why almost every bid request now carries a deal ID, what a big CPG buyer says custom...
AdTech Therapy™
Our second guest takes the couch. Emry Downinghall of Unwind Media joins Scott and Jana on resellers versus direct paths. How to measure what a partner actually adds, why "unique demand" is usually repackaged demand...
AdTech Therapy™
Scott and Jana on sell-side decisioning. Magnite and PubMatic both told Wall Street they want to own the decision layer, and they're building it on publisher data. Why that's worse than disintermediation, what's still...
AdTech Therapy™
Scott and Jana on data strategy. What "we have good data" actually means, why your taxonomy makes or breaks the whole thing, when a DMP is worth the money (if you have to ask, you probably don't), and the real...
AdTech Therapy™
Scott and Jana on Google's Buyer Direct. What it actually is and why it isn't programmatic guaranteed, whether extra agency demand is worth the disintermediation, and the real question: not whether Google kills the SSP...
AdTech Therapy™
Our first guest takes the couch. Publisher advocate Lila Hunt joins Scott and Jana on why we can't have nice things. Being relentlessly correct, the double standard that expects publishers to be perfect on half the...
AdTech Therapy™
Scott and Jana on why things move slowly in ad tech — telling the difference between butter and molasses, developers who hate ads and fight you at every turn, a biz dev deal signed behind the whole org's back, and why...
AdTech Therapy™
Scott and Jana on making conferences actually count. How to pitch the trip to your boss, why skipping the content kills your credibility, what to do when they suspect a boondoggle, and the rule that never fails: stay up...
AdTech Therapy™
Scott and Jana on the agentic future. How to skate to where the puck is going, which pitches are products versus decks, and what agentic does to publisher margins. Plus our first listener question, from Kiri Masters.
AdTech Therapy™
Scott and Jana on chasing the wrong ghost. Direct sellers afraid programmatic will cannibalize their business, a CRO pushing audience extension when the real question is your right to win, and whether to pivot off...
AdTech Therapy™
Scott and Jana on hiring junior vs. senior, the true cost of rev shares and lift deals, DIY vs. managed services, and the meeting culture eating your team alive
Episode #2
Nobody's coming to promote you. Scott and Jana on advocating for yourself, getting out of the weeds, and whether you're built to manage or master one thing - plus three patients stuck on the career ladder
AdTech Therapy™
Scott and Jana on running into walls in ad tech — why your best ideas stall, the superstar trap that breaks ops teams, and how to get budget without looking like an emergency.
Episode #2
Scott and Jana on holistic revenue management and why RPV is your one true metric - pluse new wrappers, how long a test should bake, and a ceo blaming programmatic for a redesign gone wrong.
Recent guests on AdTech Therapy™. Study who booked and why before you pitch.
Unwind Media
PitchCentric classifies AdTech Therapy™ under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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