
Mark Levin, Founder and CEO of Consumable, joins Jared to unpack how a patented audio format turned mobile apps into a measurable, high-performing audio channel. From inserting audio ads into gaming and news apps to...


business
Hosted by Aditude · business · EN
Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue.
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Contact path
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Booking probability
29%
Guest openness
Selective
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Signup to Generate a PitchDigital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue.
AdTech Unwrapped is hosted by Aditude. The show has published 16 episodes to date.
Recent episodes include "Audio’s Identity Crisis (and How to Fix It) with Mark Levin (Consumable)" (30 September 2026, 31 minutes), "The Case for Owning Your Ad Tech Stack with Peter Dennis (Barstool Sports)" (16 September 2026, 22 minutes), and "Rethinking the Publisher Playbook with Matt Schulte (Brit + Co)" (5 August 2026, 30 minutes).
AdTech Unwrapped publishes roughly every two weeks, with episodes averaging 29 minutes across 16 episodes.
Booking probability for AdTech Unwrapped is 29%, and the host is rated Selective on guests. AdTech Unwrapped requires a Pod Score of 80 or higher. AdTech Unwrapped's contact route on record: verified email.
The strongest fits for AdTech Unwrapped are Marketing, Advertising & PR. AdTech Unwrapped has a business audience.
Aditude hosts AdTech Unwrapped, a business podcast with 16 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

Mark Levin, Founder and CEO of Consumable, joins Jared to unpack how a patented audio format turned mobile apps into a measurable, high-performing audio channel. From inserting audio ads into gaming and news apps to...

Peter Dennis, Director of Product Growth and Monetization at Barstool Sports, joins Jared to pull back the curtain on how one of the most diversified publishers in the game thinks about data, demand, and doing more with...

Matt Schulte, President and CEO of Brit + Co, makes the case that AI is the first technology shift that actually favors publishers — but only if they stop doing what got them here. He breaks down why Brit + Co walked...

John Rosendahl, Director of Product Management at Optable, makes a provocative case that the publisher versus advertiser framing is a distraction — the real problem is an industry built around value capture rather than...

<p>Kerri Mattioli, SVP Media at The Sporting News, pulls back the curtain on what it really takes to monetize a 140-year-old sports media brand across 15 global editions. She breaks down why live advertising triggers...

Kerri Mattioli, SVP Media at The Sporting News, pulls back the curtain on what it really takes to monetize a 140-year-old sports media brand across 15 global editions. She breaks down why live advertising triggers...

Nino Stylianou, Head of Programmatic at Mumsnet, joins Jared to unpack how one of the UK's most visited UGC platforms has turned brand safety from a liability into a monetization strategy. From splitting inventory into...

<p>Nino Stylianou, Head of Programmatic at Mumsnet, joins Jared to unpack how one of the UK's most visited UGC platforms has turned brand safety from a liability into a monetization strategy. From splitting inventory...

Neal Sinno, CRO at Arkadium, breaks down what 25 years in games publishing actually teaches you about sustainable monetization. He shares why geographic targeting — including deliberately not serving ads in low-value...

<p>Neal Sinno, CRO at Arkadium, breaks down what 25 years in games publishing actually teaches you about sustainable monetization. He shares why geographic targeting — including deliberately not serving ads in low-value...

<p>Eddie Lee, VP of Revenue Operations at Blitz, challenges traditional ad metrics like CTR and CPM. Learn why context matters more than averages, how to segment users effectively, and why ROI should trump vanity...

Episode #6
<p>Tobias Bennett, VP of Revenue and Partnerships at Local Media Consortium, shares why publishers should stop chasing shiny new solutions and focus on building lasting partnerships. We discuss supply path optimization...

<p>Andrea Marrigan, VP of Programmatic Operations at LovetoKnow Media, discusses navigating AI's impact on search traffic by focusing on loyal word game audiences and diversifying revenue streams. She shares practical...

<p>Langdon Miller, Director of Programmatic & Rev Ops at Brainly, shares how ChatGPT's release forced them to rebuild their monetization strategy completely overnight. He explains why traditional display ads don't work...

<p>Michael Bellom, Senior Director of Revenue Operations at Better Collective, discusses scaling monetization across 75+ acquired properties. Mike shares why "quick wins" are overrated, why Request CPM and Revenue Per...

<p>Redfin's Ashley Jones shares how they turned ads into user value instead of user burden. Discover their geo-targeting workarounds, why CPA deals fail publishers, and how engineering-ad ops collaboration unlocks rapid...

<p>Medal's Yuriy Yarovoy reveals how they solved gaming's toughest challenge: monetizing without user revolt. Learn their 6-year trust-building strategy, why desktop apps need different ad models than web publishers...

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