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Hosted by Unknown Host · 🇺🇸 US · EN · 13 episodes
Established thought leaders with verified media credentials.
Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue.
Unknown Host hosts AdTech Unwrapped, a business show with 13 episodes published.
Matt Schulte, President and CEO of Brit + Co, makes the case that AI is the first technology shift that actually favors publishers — but only if they stop doing what got them here. He breaks down why Brit + Co walked awa
John Rosendahl, Director of Product Management at Optable, makes a provocative case that the publisher versus advertiser framing is a distraction — the real problem is an industry built around value capture rather than v
Kerri Mattioli, SVP Media at The Sporting News, pulls back the curtain on what it really takes to monetize a 140-year-old sports media brand across 15 global editions. She breaks down why live advertising triggers, think
Kerri Mattioli, SVP Media at The Sporting News, pulls back the curtain on what it really takes to monetize a 140-year-old sports media brand across 15 global editions. She breaks down why live advertising triggers, think
Nino Stylianou, Head of Programmatic at Mumsnet, joins Jared to unpack how one of the UK's most visited UGC platforms has turned brand safety from a liability into a monetization strategy. From splitting inventory into b
Nino Stylianou, Head of Programmatic at Mumsnet, joins Jared to unpack how one of the UK's most visited UGC platforms has turned brand safety from a liability into a monetization strategy. From splitting inventory into b
Neal Sinno, CRO at Arkadium, breaks down what 25 years in games publishing actually teaches you about sustainable monetization. He shares why geographic targeting — including deliberately not serving ads in low-value mar
Neal Sinno, CRO at Arkadium, breaks down what 25 years in games publishing actually teaches you about sustainable monetization. He shares why geographic targeting — including deliberately not serving ads in low-value mar
Eddie Lee, VP of Revenue Operations at Blitz, challenges traditional ad metrics like CTR and CPM. Learn why context matters more than averages, how to segment users effectively, and why ROI should trump vanity metrics fo
Tobias Bennett, VP of Revenue and Partnerships at Local Media Consortium, shares why publishers should stop chasing shiny new solutions and focus on building lasting partnerships. We discuss supply path optimization, con
Andrea Marrigan, VP of Programmatic Operations at LovetoKnow Media, discusses navigating AI's impact on search traffic by focusing on loyal word game audiences and diversifying revenue streams. She shares practical SPO s
Langdon Miller, Director of Programmatic & Rev Ops at Brainly, shares how ChatGPT's release forced them to rebuild their monetization strategy completely overnight. He explains why traditional display ads don't work in A
Michael Bellom, Senior Director of Revenue Operations at Better Collective, discusses scaling monetization across 75+ acquired properties. Mike shares why "quick wins" are overrated, why Request CPM and Revenue Per Page
Redfin's Ashley Jones shares how they turned ads into user value instead of user burden. Discover their geo-targeting workarounds, why CPA deals fail publishers, and how engineering-ad ops collaboration unlocks rapid ite
Medal's Yuriy Yarovoy reveals how they solved gaming's toughest challenge: monetizing without user revolt. Learn their 6-year trust-building strategy, why desktop apps need different ad models than web publishers, and ha
Kerri Mattioli
The Sporting News
2 appearances on this show
Nino Stylianou
Mumsnet
1 appearance on this show
Neal Sinno
Arkadium
1 appearance on this show
Eddie Lee
Blitz
1 appearance on this show
Tobias Bennett
Local Media Consortium
1 appearance on this show
Andrea Marrigan
LoveToKnow Media
1 appearance on this show
Langdon Miller
Brainly
1 appearance on this show
Michael Bellom
Better Collective
1 appearance on this show
Ashley Jones
Redfin
1 appearance on this show
Yuriy Yarovoy
Medal
1 appearance on this show
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AdTech Unwrapped is hosted by Unknown Host. The show is categorised under Business (management) and has published 13 episodes.
AdTech Unwrapped has published 13 episodes.
AdTech Unwrapped regularly covers Business, Management. It sits in the Business category, with a management focus.
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Episodes of AdTech Unwrapped average 30 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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