Hosted by Matthew Niederberger · 🇺🇸 US · EN · 44 episodes
Established thought leaders with verified media credentials.
Welcome to Couch Confidential by Martech Therapy, where we unravel the mysteries of marketing technology one session at a time. Join us on the couch as we dive deep into the intricacies of Martech, from common challenges to breakthrough solutions. Whether you’re a seasoned expert or just stepping into the Martech realm, we’ve got the insights you need to thrive. Read more martechtherapy.com
Matthew Niederberger hosts Couch Confidentials by Martech Therapy, a business show with 44 episodes published.
Tiankai Feng wrote Humanizing AI Strategy because almost no one else is talking about the human behaviors that determine whether AI implementations succeed or fail. Everyone's focused on architecture and capabilities whi
Paul Meinshausen is CEO and co-founder at Aampe, where he applies cognitive science and statistical methods to consumer technology. Duarte Garrido is co-founder at DOJO AI, an integrated marketing operating system for ch
This episode of Couch Confidentials was pure fun from the moment we hit record. I sat down with Elad Simon , the newly crowned ZEO of Zeotap (yes… that happened in real time), and we covered everything from CDPs and data
When you move from consulting in Southeast Asia to leading Martech at one of the UK’s largest telcos, you notice things. Not just in how data flows or platforms integrate, but in how people work, collaborate, and make de
I’ve wanted this conversation for years. Simo Ahava, co-founder of Simmer and partner at 8-bit-sheep, sits down with me to talk about the messy middle where marketing and engineering meet. We get honest about Google Tag
If you’ve ever tried to explain adtech to a Martech person, you’ll enjoy this one. I sat down with Bob Regular, CEO of Infolinks Media, who’s been building in this space since before ad servers even existed. We talked ab
I’ll admit it, I’m a complete novice when it comes to AdTech. So when I sat down with Mike Hauptman, co-founder and CEO of AdLib DSP, I basically showed up with curiosity and a mild sense of panic. Mike walked me through
I sat down with Duarte Garrido and Luke Costly-White to see what DOJO AI calls an “all-in-one AI Marketing Operating System”. Big claims, but then again, these are undoubtedly “big claim” days we are living in, so I want
From CERN’s particle accelerators to the messy world of marketing data, István Mészáros has seen it all. In this episode of Couch Confidentials, we trace his path from working on the Large Hadron Collider to building Mit
When Zack Wenthe from Tealium told me, “the next five years of data strategy will make the last look like child’s play”, I felt both intrigued and uneasy. Intrigued because Zack has been around long enough in the CDP wor
I had such a pleasant conversation with Ana Mourão on Couch Confidentials. She has this rare combination of sharp Martech expertise and an optimistic outlook, even when talking about the messy side of digital transformat
In this episode of Couch Confidentials, I sit down with Guido Jansen, Spryker’s Global Business & Technology Evangelist, and someone with one of the longest job titles I’ve ever introduced on the podcast. Guido’s path is
Season 2 of Couch Confidentials opens with James Fang, Director of Product Marketing at Klaviyo and former VP at mParticle. We get into the weeds of Martech terminology, such as CEP, MAP, CDP, and whether those labels st
There’s a lot of noise around AI and identity right now. Hightouch just launched Adaptive Identity Resolution, Meiro is leaning hard into real-time CDP-native matching, and Amperity continues to push its probabilistic +
Phil Gamache said, “I ask questions like an analyst, but I listen like an operator.” And that’s exactly why I invited him onto Couch Confidentials, for quotes like that. At the end of the day we are all trying to achieve
I finally sat down with Adam Greco for what turned into one of those conversations that explains how we got to this beautiful disaster we call modern martech. Adam earned the nickname "Omni-Man" back when he was basicall
CDP Institute’s David Raab coined the term Customer Data Platform, which makes him either the godfather of modern Martech or the guy responsible for every PowerPoint slide with a data unification triangle on it. Possibly
Some conversations catch you off guard in the best possible way. This one with Steen did exactly that. We were meant to talk about analytics, why it still doesn’t deliver on its promise, despite all the new tools and fan
Paul suggested the idea of doing something different. No intro. No big kickoff. Just two people talking. That’s how this episode with Paul Meinshausen (CEO at Aampe) started and I’m glad it did. Because I fumbled at the
In this episode of Diagnosis Demo, I sit down with Sav Khetan and BJ Allmon from Tealium to explore their recent implementation of MCPs (Model Context Protocols). We discuss what MCPs mean for real-time AI integration, h
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Couch Confidentials by Martech Therapy is hosted by Matthew Niederberger. The show is categorised under business (marketing) and has published 44 episodes.
Couch Confidentials by Martech Therapy has published 44 episodes.
Couch Confidentials by Martech Therapy regularly covers business, marketing, technology. It sits in the business category, with a marketing focus.
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