business
Hosted by Kristin Sanford · business · EN
A podcast that makes ad tech make sense. Each episode breaks down the complex, (and often confusing) world of advertising technology into real, digestible conversation that anyone can follow. From programmatic and pixels to measurement, creative, and AI, we’ll unpack the buzzwords, the complex processes, and break down how it all actually works as well as why it matters. Whether you’re new to the space, looking to brush up on certain topics, or just tired of nodding along in meetings without fulling understanding the jargon, this podcast gives you the clarity (and confidence) to stay on top of the latest in advertising.
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Contact path
Verified email
Booking probability
28%
Guest openness
Selective
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Signup to Generate a PitchA podcast that makes ad tech make sense. Each episode breaks down the complex, (and often confusing) world of advertising technology into real, digestible conversation that anyone can follow. From programmatic and pixels to measurement, creative, and AI, we’ll unpack the buzzwords, the complex processes, and break down how it all actually works as well as why it matters.
Ad It Up+: Making Ad Tech Simple(r) is hosted by Kristin Sanford. The show has published 11 episodes to date.
Recent episodes include "Ep 11: An Intro to CTV Advertising: Pt 2 - Measurement" (21 October 2026, 12 minutes), "Ep 6: AI In Advertising" (12 August 2026, 10 minutes), and "Ep 5: Common Ad Tech Acronyms" (29 July 2026, 7 minutes).
Ad It Up+: Making Ad Tech Simple(r) publishes roughly every two weeks, with episodes averaging 9 minutes across 11 episodes.
Booking probability for Ad It Up+: Making Ad Tech Simple(r) is 28%, and the host is rated Selective on guests. Ad It Up+: Making Ad Tech Simple(r) requires a Pod Score of 80 or higher. Ad It Up+: Making Ad Tech Simple(r)'s contact route on record: verified email.
The strongest fits for Ad It Up+: Making Ad Tech Simple(r) are Marketing, Advertising & PR. Ad It Up+: Making Ad Tech Simple(r) has a business audience.
Kristin Sanford hosts Ad It Up+: Making Ad Tech Simple(r), a business podcast with 11 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #11
How do advertisers measure the success of Connected TV (CTV) advertising? In this episode of Ad It Up+, hosted by Mediaocean's Kristin Sanford, learn the basics of CTV advertising measurement, including impressions...
Episode #6
<p>AI is everywhere in advertising—but what is it actually capable of today?</p><p>In this episode of Ad It Up+, we cut through the AI hype to explore how artificial intelligence is already changing ad tech, from...
Episode #5
<p>In this mini episode, we're tackling one of ad tech's biggest pain points: acronyms. From DCO and CTV to ROAS, KPI, and MTA, the industry is full of shorthand that can make even seasoned marketers feel lost. We break...
Episode #4
<p>Ever wonder why you keep seeing certain ads, or why some seem perfectly timed? It's not random.</p><p></p><p>In this episode, we're breaking down the fundamentals of digital advertising delivery. Learn the different...
Episode #3
<p>Listen for an easy-to-understand break down ad servers, diving into what they are, how they work, and why they're so important in modern advertising. </p>
Episode #2
<p>In episode 2, we dive deeper into the ad tech ecosystem, breaking down how the process works from ideating an ad, to setting it live, to fine tuning it, and more.</p>
Episode #1
<p>Tune in for a breakdown of the key players in advertising technology, and how they all come together to power the digital ads of today.</p>
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