Hosted by Google · 🇺🇸 US · EN · 14 episodes
Established thought leaders with verified media credentials.
Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads. Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads. Subscribe to Ads Decoded on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when new episodes drop. Hosted on Acast. See acast.com/privacy for more information.
Google hosts Ads Decoded, a business show with 14 episodes published.
Join us for the season one finale of Ads Decoded: a special live recording at Google Marketing Live with the product teams behind the day’s biggest announcements across Search, YouTube, agentic commerce, creative and mea
Is generative AI leading to a "sea of sameness" in advertising? This week, we’re tackling the creative burden - from the pressure to produce endless aspect ratios for YouTube to the fear of losing brand control in an aut
For a long time, creator marketing was seen as a "big brand" awareness play or best suited for retail businesses. If your focus is on performance, B2B, or lead generation, creator content might not have been in your tool
Conversational shopping in AI Mode. Virtual try-on. Agentic checkout. Business Agent on Search. Google Lens in YouTube Shorts. Shoppable CTV. The secret powerhouse behind them all? Your product data. It’s no longer just
From tracking fragmented online-to-offline user journeys to navigating conversion windows that can stretch for months, lead gen marketers face a set of challenges that are uniquely complex. In this episode of Ads Decoded
Getting your bidding and budget dialled in has always been a vital part of campaign success, but it takes on new significance in the era of AI. The strategies and settings you use do more than manage spend - they’re how
Ever wondered why the text asset you meant as a headline is showing as a sitelink? Or why Google introduced a button that lets users hide ads on Search? Changes to how text ads show up - especially as AI experiences like
Hyper-granular campaigns used to be the gold standard. But in 2026, holding onto that legacy structure might be your biggest hidden cost. Host Ginny Marvin joins Brandon Ervin, Director of Product Management for Search A
Let's face it, the transition to GA4 wasn't easy. If that hurdle has left you feeling disconnected from your data, this episode is the re-introduction you need to help turn Google Analytics from complicated chore to stra
Is the keyword dead? Do you really need to restructure everything for AI? And what’s actually happening during those learning periods? You’ve got questions about Google Ads. Ads Decoded gets you the answers. Join Ads Pro
For our final episode of 2025, host Ginny Marvin sits down with six Google Ads product experts to hear their personal picks from a year packed with new launches and features. From Charles Boyd’s deep dive into Nano Banan
In this episode of Google's Ads Decoded podcast, host Ginny Marvin speaks to Google product leads Sylvanus Bent and Charles Boyd to explore the evolving landscape of Google Ads, focusing on automation, AI, and key campai
Ready to master Google's Demand Gen campaigns? In this episode, we'll share the latest updates and best practices to drive performance, including the recent expansion of inventory options, the importance of optimizing pr
In this episode of Ads Decoded, host Ginny Marvin is joined by Google Ads product experts Tal Akabas and Caren Zeng to dive into the launch of channel performance reporting in PMax, and share insights on how advertisers
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Ads Decoded is hosted by Google. The show is categorised under business (marketing) and has published 14 episodes.
Ads Decoded has published 14 episodes.
Ads Decoded regularly covers business, marketing. It sits in the business category, with a marketing focus.
Ads Decoded is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Ads Decoded hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Ads Decoded average 33 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Ads Decoded's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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