Ad Law Tool Kit Show

Many customers like to “buy American” and are willing to pay more to do so. However, if you want to call out your product’s homegrown attributes, you should know that the Federal Trade Commission (FTC), as well as some...

Data breaches, cookie banners, chatbots, pixel tracking, and biometrics are just some of the trends in privacy law that are keeping litigators busy. Many technologies that are necessary to operate a website have become...

Protecting the environment and practicing social responsibility not only benefit the planet, but also provide a compelling value proposition. The Federal Trade Commission (FTC) has issued detailed guidance for marketers...

In 2023, the Federal Trade Commission (FTC) identified two junk fees-related practices it wanted to regulate—omitting mandatory charges and fees from advertised prices and misrepresenting the nature and purpose of the...

For decades, email marketing has been an important tool that businesses use to reach customers. But in recent years, marketers have had to comply with an increasing number of laws enacted to protect a consumer’s privacy...

Negative option marketing can include pre-notification negative option plans, continuity programs, automatic renewals, and free-to-pay conversions. This marketing strategy continues to invite scrutiny from the Federal...

If your organization is counting on you to identify potentially problematic advertising and marketing practices, or avoid them altogether, you’ve come to the right place. Welcome to Season Two of Venable’s Ad Law Tool...

Telephone and text marketing is ubiquitous these days. But those tools also pose private litigation risks and regulatory hurdles that marketers should be aware of at the outset of any campaign. They involve legal and...

State attorneys general (AGs) are the chief legal officers of their states, and their areas of concern are vast. Aggressive enforcement against telemarking, debt relief, privacy violations, and charity fraud can...

Title III of the Americans with Disabilities Act (ADA) prohibits disability discrimination in public accommodations. But whether it applies to websites differs by location. California exempts online-only businesses, for...

Maintaining a robust copyright portfolio is crucial for brand owners. Copyright is a universe almost as big as Marvel’s, covering materials from ad copy to music and social media posts. Host Len Gordon and Venable...

Advertisers increasingly view social media as an opportunity to have influencers speak positively about their products and services. But the Federal Trade Commission (FTC) has made it clear that rules regarding...

For retailers a key, back-end function you can’t do without is a solid merchant processing relationship to acceptance of payments. Robust merchant processing includes credit/debit card, ACH networks, and auxiliary...

When it comes to mitigating class action lawsuits, the best offense is a good defense. There are plenty of steps companies can take to reduce their exposure to class action litigation. Host Shahin Rothermel and guest...

The Federal Trade Commission (FTC) is investigating your advertising or marketing practice—not something you ever want to hear. But if your organization has received a civil investigative demand, or CID, what’s next...