Ad Age Insider

In the AI era, company culture is the real differentiator. Ad Age's Senior Editor Adrianne Pascarelli breaks down the workforce gap nobody's solved, the AI overhype she's most suspicious of and the influencer disclosure...

Rich Silverstein is stepping down as co-chairman of Goodby Silverstein & Partners after 43 years, with an AI hotline trained on his voice now fielding creative pitches in his place. Plus, Burger King turns its own...

Marketing budgets are tight across the board, but mid-size brands—companies roughly between $50 million and $1 billion in revenue—have been finding ways to make theirs work harder. Adrianne Pasquarelli, senior editor of...

X&O co-founders Brett Banker and Eric Segal play a game of overrated or underrated, dishing on the holding company vs. independents debate, spec work, content creators and more. Check out Ad Age's full conversation with...

Creative studio Basura's satirical "Adopt a Data Center" campaign imagines AI data centers as rescue animals. Plus, Applebee's names BBDO Chicago its new creative agency as CMO Michelle Chin looks to reverse falling...

Develop the strategic idea, then step back—the client can take it in-house, hand it to another agency or bring X&O back to build it themselves. That's the split that co-founders Brett Banker and Eric Segal say powers...

Creators aren't just making content anymore—they're getting pulled into the actual strategy conversation. Ad Age social and influencer marketing reporter Gillian Follett explains how creators are shaping product...

Viral videos of influencers disrupting US Open matches exposed how many brands still lack clear systems for briefing talent, picking the right creators or vetting whether an event even fits their brand. Plus, WPP is set...

Gillian Follett, social marketing and influencer reporter at Ad Age, breaks down how brand-creator partnerships have evolved in 2026, from creators taking on strategic roles in product development and marketing...

Planters named Martin, the agency behind the Geico Gecko, its creative agency of record without running a formal review, betting on character-driven branding to sharpen Mr. Peanut's point of view. Plus, Callaway ended...

Catch the full conversation: https://adage.substack.com/p/ai-is-all-over-earnings-calls-ai Ad Age's senior tech editor Garett Sloane joins Parker to answer the question everyone's asking: is the AI bubble about to pop...

YouTube is doubling the watch time and engagement thresholds creators need to qualify for its Partner Program starting February 2027, a shift that matters less than it sounds since brands are already striking direct...

Ad Age senior tech editor Garett Sloane unpacks why AI dominates earnings calls at companies from Meta and Google to Colgate-Palmolive, Amazon and Booking Holdings even if it's not yet moving the bottom line for most...

This week: PepsiCo is running a global agency review focused on building out AI marketing capabilities, with Omnicom, Accenture, Deloitte, and Publicis Sapient all vying for the assignment. Plus, Google enlists...

Dollar Tree named independent agency Tombras its first-ever creative agency of record ahead of a September brand campaign—what it reveals about the shift from performance marketing to full-funnel brand building. Plus...