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Hosted by E.J. Schultz & Adrianne Pasquarelli · 🇺🇸 US · EN · 399 episodes
Established thought leaders with verified media credentials.
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work.Subscribe to sharpen your judgment and spot what matters early.
E.J. Schultz & Adrianne Pasquarelli hosts Ad Age Marketer's Brief, a news show with 399 episodes published.
Most marketing budgets are built to capture demand—people already searching—but Indeed CMO James Whitemore says that's leaving future demand on the table. He explains why Indeed is shifting spend beyond traditional deman
An idea isn't a strategy. Kayak's marketing team gets plenty of raw material—search behavior, trending topics, notions floating around a meeting room—but treats none of it as ready for creative until research confirms it
As brands try to make their campaign dollars stretch farther, they're looking to culturally resonant marketing that creates engagement—comments, likes and shares—and results in sales gains. Calvin Klein's Spring 2026 cam
What does it take to be one of America's Hottest Brands? We comb through our annual list of 20 brands having a moment to discern marketing lessons applicable to brands of any type or size. Find out how NeeDoh and Pink ar
Too often, brand sponsorships stop at awareness when they could offer consumers something more. Jonnie Cahill, chief marketing officer of PepsiCo International Foods, says the strongest partnerships give the brand a cred
As marketers reach for AI to explain every new capability, it's easy to overstate its role. Helen Melluish, VP of marketing at Expedia-owned Vrbo, says the hyperlocal targeting behind this summer's travel campaigns runs
Shoppers don't remember what they bought—they remember the experience around it. Macy's Executive VP and Chief Marketing Officer Sharon Otterman explains how the retailer is shifting from one-off transactions to "retailt
Haley Rosen of Just Women's Sports breaks down why the biggest opportunities in women's sports may lie beyond the games themselves. The founder and CEO of the sports-first media company—which reaches 115 million monthly
The volume of creative content has never been higher, and the pressure to prove every piece of it works has never been greater. In this sponsored episode of the Marketer's Brief podcast, Ad Age sits down with Jeff Greens
Watch this episode and see additional resources for marketers at AdAge.com/cmo. In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove, break down how the
Formula 1's newest team is building more than a racing operation as it prepares for Silverstone—it's building a high-speed media company designed to keep fans engaged year-round. Cadillac F1 Chief Marketing Officer Ahmed
Marriott Media Network's Chris Norton discusses how the hotelier is differentiating itself in the crowded field of retail media networks, including through partnerships with United Airlines and Dick's Sporting Goods. The
Customer experience is changing rapidly in the era of AI, in large part thanks to agentic tools from tech providers like Adobe. Lara Balazs, chief marketing officer of Adobe, is helping major brands—from Dick's Sporting
Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes Lions International Festival of Creativity every year and why awards and creativity still matter for CMOs. He also discusses the evolution of Dove's
Rachel Epstein, the newly named chief marketing officer of the National Women's Soccer League, discusses her strategy to make the most of booming interest in women's sports and soccer in particular. Her strategy involves
Netflix VP of global brand marketing and partnerships Magno Herran discusses how the streamer is using brand partnerships and sponsorships to grow its ad business as it heads into the upfronts. He breaks down co-created
For heritage brands trying to stay relevant with younger consumers, Samsonite's playbook offers a useful case study. On this episode, David Oksman, VP of marketing and direct to consumer at Samsonite, discusses how the 1
As pizza's value wars intensify, Domino's is rethinking how to deliver value without blending in. CMO Kate Trumbull discusses the brand's focus on consistent deals, menu choice and "talk value" promotions like Emergency
The future of advertising is audience-first, and Warner Bros. Discovery is leading the shift. In this sponsored episode of the Marketer's Brief podcast, Ad Age contributing editor Natalie Zfat sits down with Ryan Gould,
Head of Axe U.S. Dolores Assalini talks about how the Unilever-owned body spray brand is growing up with its customers through new products designed to lighten usage among teen boys through a more controlled spray. She a
Mark Douglas
elder and story keeper · Starboard Maritime Intelligence
1 appearance on this show
Vineet Mehra
Chief Growth & Marketing Officer · Chime
1 appearance on this show
Allyson Witherspoon
Corporate VP and Global CMO · Nissan
1 appearance on this show
Andrew Katz
Chief Marketing Officer · Athletic Brewing
1 appearance on this show
Sean Cunningham
Head of Collections, Medieval, Early Modern and Legal · linktr.ee/seancunningham
1 appearance on this show
Brad Scott
Principal Designer · Essendon Football Club
1 appearance on this show
Eric Schwartz
Vice President, Corporate Development · Sony Pictures Entertainment
1 appearance on this show
James Whitemore
Indeed
1 appearance on this show
Lisa Horton
David's Bridal
1 appearance on this show
Amy Marentic
Genesis Motor America
1 appearance on this show
Khalid El Khatib
Consumer Reports
1 appearance on this show
Lou Kovacs
Octagon
1 appearance on this show
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Ad Age Marketer's Brief is hosted by E.J. Schultz & Adrianne Pasquarelli. The show is categorised under news (business) and has published 399 episodes.
Ad Age Marketer's Brief has published 399 episodes.
Ad Age Marketer's Brief regularly covers news, business, marketing. It sits in the news category, with a business focus.
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