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Agency Alchemy

business · EN-US · 29 episodes

Audience: 3

About this Podcast:

Join us as we sit down with top agency executives to uncover the secrets behind their success and explore how they’re navigating the ever-evolving advertising landscape. From innovative strategies to emerging trends, each episode offers invaluable insights into what it takes to thrive in today’s competitive market.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Public web form

Booking probability

30%

Guest openness

Selective

80/100
Required Score

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Questions about Agency Alchemy

What is Agency Alchemy about?

Join us as we sit down with top agency executives to uncover the secrets behind their success and explore how they’re navigating the ever-evolving advertising landscape. From innovative strategies to emerging trends, each episode offers invaluable insights into what it takes to thrive in today’s competitive market.

What has Agency Alchemy covered recently?

Recent episodes include "Building a Better Creative Engine, Featuring Rick Wayne of Brand Imagination Group" (14 September 2026, 18 minutes), "The Agency of the Future Might Be Two People and a Really Good Rolodex, with Dana Hork" (12 August 2026, 22 minutes), and "Branding Isn't Marketing, Featuring Evan Gettinger, Principal at CBX" (3 August 2026, 24 minutes).

How often does Agency Alchemy publish?

Agency Alchemy publishes roughly weekly, with episodes averaging 22 minutes across 29 episodes.

How hard is it to get booked on Agency Alchemy?

Booking probability for Agency Alchemy is 30%, and the host is rated Selective on guests. Agency Alchemy requires a Pod Score of 80 or higher. Agency Alchemy's contact route on record: public web form.

Who should pitch Agency Alchemy?

The strongest fits for Agency Alchemy are Marketing, Advertising & PR. Agency Alchemy has a business audience.

About the host

Agency Alchemy is a business show with 29 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #29

    Building a Better Creative Engine, Featuring Rick Wayne of Brand Imagination Group

    Sep 14, 202618 min

    What happens when Hollywood filmmaking collides with the agency world? Rick Wayne, Executive Creative Director at Brand Imagination Group, joins Agency Alchemy to explore why the traditional agency model is struggling...

  • Episode #28

    The Agency of the Future Might Be Two People and a Really Good Rolodex, with Dana Hork

    Aug 12, 202622 min

    What if the problem with the agency model isn’t whether an agency is independent or owned by a holding company, but the shape of the agency itself? Dana Hork, Founder and CEO of Beers with Friends, joins Agency Alchemy...

  • Episode #27

    Branding Isn't Marketing, Featuring Evan Gettinger, Principal at CBX

    Aug 3, 202624 min

    Brands are under more pressure than ever to react to culture, move faster, and justify every marketing dollar, but speed doesn't have to come at the expense of long-term brand building. On this episode of Agency...

  • Episode #26

    Throw Out What Made You Special: David Dweck on Rebuilding the Agency Model

    Jul 28, 202622 min

    The economics of the agency business are changing, and according to David Dweck, President of Go Fish Digital, agencies that cling to the models that made them successful in the past may be the ones most at risk. In...

  • Episode #25

    Advertising Without a Net: Why Creativity Has to Matter – with James Robinson, Momentum Worldwide

    Jul 20, 202628 min

    Visit Momentum's website at www.momentumww.com What happens when advertising leaves the screen and has to prove itself in the real world? James Robinson, Global Chief Creative Officer at Momentum, joins us to explore...

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  • Episode #24

    Anyone Can Drive the Car But Not Everyone Can Win the Race – with Pearlfisher’s Justine Allan

    Jul 13, 202616 min

    Design has never been more accessible, but accessibility does not automatically create quality, distinction or meaningful human connection. In this episode of Agency Alchemy, Justine Allan, Managing Director of...

  • Episode #23

    Why Social Is Becoming the New Brand Operating System, Not Just Another Content Channel with Blake Heal

    Jul 7, 202626 min

    For years, brands have treated social media as a numbers game, chasing trends, algorithms, and endless streams of content. Blake Heal, Founder and CEO of Conscious Minds, believes that era is coming to an end. In this...

  • Episode #22

    From Fandom to Growth: How Brands Are Rebuilding Marketing Around Creators

    Jun 17, 202623 min

    Ryan Stern, CEO and Co-Founder of Collectively, joins us to discuss how creator marketing evolved from an experimental channel into a core business function. Ryan explains why brands are increasingly adopting creator...

  • Episode #21

    Designing the Future of Football: Building Brands That Fans Believe In

    Jun 8, 202618 minS0

    <p >As the 2026 FIFA World Cup arrives in North America, soccer is entering a new era of cultural relevance across the United States, Canada, and Mexico. But what separates the clubs, brands, and sponsors that become...

  • Episode #20

    Why Execution, Curiosity, and AI Governance Will Define the Next Generation of Agencies

    Jun 1, 202631 minS0

    <p >On this episode of Agency Alchemy, we sit down with Justin Tobin, Founder and President of Gather, to explore why the traditional agency model is being challenged by a new generation of more agile, action-oriented...

  • Episode #19

    Building the Next Generation of Agency Talent in the Age of AI

    May 18, 202623 minS0

    <p>On this episode of Agency Alchemy, we sit down with Rob Cherof, Founder and President of Rocket Camp, for a wide-ranging conversation about the future of agency talent, mentorship, and creativity in an AI-driven...

  • Episode #18

    How Exverus by Brainlabs Is Preserving Indie Agency Culture After Acquisition

    May 11, 202615 minS0

    <p >On this episode of Agency Alchemy, we’re joined by Talia Arnold, Managing Partner at Exverus by Brainlabs, to unpack how the agency has navigated growth without losing the culture that made it successful in the...

  • Episode #17

    Building Beyond London: How Omnicom Media Is Rewiring the Agency Model from Newcastle

    May 4, 202620 minS0

    <p >As agency networks rethink how—and where—they operate, the traditional “London-first” model is starting to show its cracks.</p> <p >On this episode of Agency Alchemy, Pete Coates, Managing Director of Omnicom Media...

  • Episode #16

    Ownable Originality: How VERSUS Is Rewriting the Rules of Brand + Entertainment Storytelling

    Apr 27, 202614 minS0

    <p>In this episode of Agency Alchemy, we sit down with Justin Barnes, Executive Creative Director at VERSUS, to explore the fast-evolving intersection of brand storytelling and entertainment. From major collaborations...

  • Episode #15

    From Brand Story to Guest Experience: How FerebeeLane Is Rewriting the Rules of Luxury Marketing

    Apr 20, 202627 minS0

    <p>What if the most powerful marketing isn’t an ad at all—but the experience itself? On this episode, Josh Lane (COO) and Matt Ferebee (CCO) of FerebeeLane unpack how they’ve built their agency by flipping the...

  • Episode #14

    Ideas With Consequences — Leeann Leahy on Leading an Independent Agency Into Its Next Chapter

    Mar 2, 202621 minS0

    <p >What does it take to build a nationally competitive agency from Portland, Maine — and keep it independent for 33 years?</p> <p >On this episode of Agency Alchemy, Leeann Leahy, CEO of VIA, joins us to talk about...

  • Episode #13

    Scott Shamberg on Private Equity, Independence & Building Mile Marker

    Feb 16, 202616 minS0

    <p >Private equity has reshaped agency land—but the story is more nuanced than headlines about roll-ups and margin pressure.</p> <p >On this episode of Agency Alchemy, Scott Shamberg, CEO + President of Mile Marker...

  • Episode #12

    Ellis Verdi on Why Great Creative Hasn’t Changed — and Why “Silly” Is the Enemy

    Jan 26, 202625 minS0

    <p >What actually defines great creative — and why has so much modern advertising lost its way?</p> <p >In this episode of Agency Alchemy, we sit down with Ellis Verdi, co-founder of DeVito/Verdi, to unpack nearly 40...

  • Episode #11

    The Power of the Pair — How Lisa Nichols and Gary Fawcett Built a 30-Year Creative Partnership at TBWA\MCR

    Jan 19, 202629 minS0

    What does it take to build — and sustain — one of the longest-running creative partnerships in modern advertising? In this episode of Agency Alchemy, we sit down with Lisa Nichols and Gary Fawcett, joint Executive...

  • Episode #10

    Wondersauce: The Agency Built for Acceleration featuring Co-Founder and CEO John Sampogna

    Sep 8, 202519 minS0

    How do you grow a two-person startup into a 100-person agency powering brands with creativity, media, and digital transformation? Wondersauce Co-Founder and CEO John Sampogna shares the secrets behind scaling fast...

Guest Appearances

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