Hosted by Jacob Cass · 🇺🇸 US · EN · 137 episodes
Established thought leaders with verified media credentials.
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands. The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience. ABOUT JACOB CASS Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative , an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow &
Jacob Cass hosts JUST Branding, a arts show with 137 episodes published.
In this episode of JUST Branding, we’re joined by Ulli Appelbaum, globally respected brand strategist, founder of First The Trousers, and author of The Science of Brand Associations . Ulli has spent years helping organis
In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses. Learn more at https://j
In this episode, we sit down with brand strategist and verbal identity specialist Emily Penny to unpack the growing challenge of differentiation in an increasingly saturated market. Learn more at https://justcreative.com
Jacob Cass and Matt Davies speak with Amelia Sordell, founder and CEO of Klowt and one of the leading voices in founder-led marketing. Learn more at justcreative.com/podcast As audiences become more sceptical of faceless
In this episode, Jacob and Matt sit down with Alexander Lofthouse — Senior Designer at Nzime and a specialist in UX and digital experience. Lex and Jacob go back nearly a decade, and after watching her deliver a standout
Why do some designers build lasting careers while others fade out? In this episode of JUST Branding, we sit down with James Martin , founder of Made by James , to unpack what really sustains creative success over time an
In this episode of JUST Branding, Jacob Cass and Matt Davies sit down with Kevin Finn, founder of TheSumOf and author of Brand Principles, to unpack a provocative idea that challenges a core assumption in the branding in
B2B rebrands do not fail because of the logo. They fail because the organisation was never aligned, the board never believed in it, and the rollout was treated like a campaign instead of infrastructure. In this episode w
We’re joined by Nikkia Adolphe , Chief Innovation Officer at BrandSavor , to unpack the role PR plays in turning brand strategy into something people actually see, trust, and believe. With over 15 years leading communica
We sit down with Debbie Millman, one of the most influential voices in design and brand thinking, to talk about what endures when trends fade and platforms shift. Learn more at https://justcreative.com/podcast Debbie is
We’re closing out 2025 with a highlight reel from Season 6 of JUST Branding. This year we sat down with some serious heavy hitters, including Mark Ritson , Rory Sutherland , Marty Neumeier (round two), David Aaker (round
From Kickstarter to thriving brand, Brevitē is a case study in how a challenger wins without a war chest. Learn more at https://justcreative.com/podcast In this episode of JUST Branding, we sit down with Brandon Kim, co-
In this episode, Jacob and Matt sit down with Thumbcorp’s co-founders Dan Cushing and Diego Borgo to unpack what brand fame really looks like in the worlds of blockchain, Web3 and frontier technology. Dan brings decades
How do you reimagine one of the world’s most powerful brands? Over 18 months, across 15 global markets, and with 50+ sub-brands, Koto partnered with Amazon to deliver one of the largest brand transformations in recent hi
In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else . Together they explore why great brands
What if the key to standing out wasn’t finding your niche… but attacking the norm? Learn more at https://justcreative.com/podcast In this provocative episode, we sit down with Todd Irwin , Chief Strategy Officer at Fazer
Branding legend David Aaker returns to JUST Branding to unpack what separates truly strategic brands from the sea of sameness in 2025. We also spotlight the updated edition of Aaker on Branding and wrap with a fast-paced
Google is shifting—and fast. Between AI Overviews, zero-click results, and the rise of LLMs like ChatGPT and Perplexity, traditional search isn’t what it used to be. » Learn more at https://justcreative.com/podcast In th
As democracy fractures and trust erodes, branding enters unfamiliar territory. What happens to brand building when truth becomes optional and power consolidates? Learn more at www. justcreative.com/podcast In this episod
In this episode, we’re joined by Jay Clouse, one of the most trusted voices in the creator economy and founder of Creator Science, a platform helping creators become professional entrepreneurs. Jay has built a standout b
James Martin
renowned graphic designer and member of the Canva Design Advisory Board · Mountain West Business Insights
1 appearance on this show
Kevin Finn
brand expert, author, internationally recognized designer, TEDx speaker
1 appearance on this show
Debbie Millman
designer, author, educator, curator, artist, pioneering podcast host · Design Matters
1 appearance on this show
Diego Borgo
Web3 & Metaverse Advisor
1 appearance on this show
Laura Ries
chairwoman · Reis Consulting
1 appearance on this show
Todd Irwin
Founder and Chief Strategy Officer · Fazer
1 appearance on this show
David Aaker
The Father of Modern Branding · Prophet
2 appearances on this show
Mordy Oberstein
Head of SEO Brand · Wix
1 appearance on this show
Marty Neumeier
2 appearances on this show
Jay Clouse
host of Creator Science · Unreal Collective
1 appearance on this show
Simon Dixon
DixonBaxi
1 appearance on this show
Rory Sutherland
Vice Chairman of Ogilvy UK · Ogilvy & Mather
1 appearance on this show
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JUST Branding is hosted by Jacob Cass. The show is categorised under arts (design) and has published 137 episodes.
JUST Branding has published 137 episodes.
JUST Branding regularly covers arts, design. It sits in the arts category, with a design focus.
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Episodes of JUST Branding average 52 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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