Yoast is a technology company that specializes in Search Engine Optimization (SEO) solutions, primarily for WordPress, Shopify, and WooCommerce platforms. Founded in 2010 by Joost de Valk, Yoast has grown to serve over 13 million users worldwide. The company is headquartered in Wijchen, Netherlands, and operates as a subsidiary of Newfold Digital. Yoast's flagship product is the Yoast SEO plugin, which is widely used for optimizing websites. It offers features like real-time content analysis, keyword optimization, and XML sitemap generation. In addition to the WordPress plugin, Yoast provides tailored SEO solutions for Shopify and WooCommerce, as well as specialized plugins for local SEO, video SEO, and news SEO. The company also runs Yoast Academy, an online platform offering courses on SEO and content strategy, along with a wealth of online resources to support users in enhancing their SEO knowledge and skills.