plugin.fm is a value-first podcast that aims to inspire, entertain, and educate indie developers and software product makers by diving into discussions with industry experts. In each episode, we’ll explore their perspectives and firsthand learnings to share actionable tips and insights to help you launch and grow your software product business.
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Contact path
Verified email
Booking probability
21%
Guest openness
Selective
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Signup to Generate a Pitchis a value-first podcast that aims to inspire, entertain, and educate indie developers and software product makers by diving into discussions with industry experts. In each episode, we’ll explore their perspectives and firsthand learnings to share actionable tips and insights to help you launch and grow your software product business.
plugin.fm is hosted by Freemius. The show has published 33 episodes to date.
Recent episodes include "Screencasting Advantage: Aaron Francis on Making Videos Developers Actually Want to Watch" (19 June 2025, 76 minutes), "How to Grow Your Software Business with Influencers, with Ferdy Korpershoek" (28 May 2025, 38 minutes), and "How to Win at Developer Marketing, with Meg Scarborough" (14 May 2025, 36 minutes).
plugin.fm publishes roughly every two weeks, with episodes averaging 46 minutes across 33 episodes.
Booking probability for plugin.fm is 21%, and the host is rated Selective on guests. plugin.fm requires a Pod Score of 80 or higher. plugin.fm's contact route on record: verified email.
The strongest fits for plugin.fm are Software. plugin.fm has a business audience.
Freemius hosts plugin.fm, a business show with 33 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #32
<p>Aaron walks us through his evolution as a content creator, from niche accounting courses to developer education that reaches thousands. You’ll learn how to create developer-focused videos that respect your viewer’s...
Episode #31
<p>We explore how to find the right influencers, build relationships, structure partnerships, and create campaigns that drive real results. Whether you're a founder, marketer, or product creator, this episode delivers...
Episode #30
<p>In this episode of plugin.fm, Meg Scarborough, founder of content agency Megawatt (now acquired by LaunchSquad), shares why traditional marketing tactics fall flat with technical audiences. She unpacks the nuances of...
Episode #29
<p>In this episode of plugin.fm, Patrick Rauland speaks with Tom Whatley, the founder and CEO of Grizzle, a content marketing agency specializing in driving organic growth for SaaS and tech companies. Tom shares his...
Episode #28
<p>In this episode, Tamara Omerovic from Underdogs Marketing shares how she built a thriving content community, scaling Databox’s newsletter to 13,000 contributors using expert-driven UGC. Her innovative approach...
Episode #27
<h2>We cover how to implement lifecycle marketing, increase customer lifetime value, and ensure that every touchpoint strengthens relationships and fuels business growth. Whether you're just starting or looking to...
Episode #26
<p>Erica reveals her best strategies for defining content pillars, engaging with your audience, and balancing self-expression with strategic growth. Whether you're a solopreneur, founder, or just starting out, this...
Episode #25
<p>With years of experience helping SaaS businesses grow through content, Devin provides actionable strategies for solopreneurs to create value, foster trust, and position themselves as industry leaders. If you want to...
Episode #24
<p>Fractional workers — or part-time employees — can elevate your business without the commitment of a full-time hire.</p><p>In this episode, Margaret Kelsey explores how a fractional CMO can help you reach your target...
Episode #23
<p>Marketing often begins as a solo effort, but scaling requires strategic decisions about hiring a marketer, structuring a team, and growing operations effectively.</p><p>In this episode, marketing leader Lindsay...
Episode #22
<p>This is the first episode of the season and the one where we explain why Goran is joining as the new co-host. We dig into why marketing is the bridge between a great product and a great business, how marketing is...
Episode #21
<p>Vova Feldman is a self-confessed serial entrepreneur and full-stack developer with a passion for helping software product makers earn a living from their passion projects.</p><p>In 2011, while doing enterprise sales...
Episode #20
<p>Jason Cohen is the founder of the renowned WordPress hosting company WP Engine. His background in building and scaling successful businesses means he’s not only a serial entrepreneur but also an investor and startup...
Episode #19
<p>Joost de Valk shaped the landscape of WordPress SEO with his company Yoast. What started as a small bootstrapped product grew into a 40-person enterprise with over 12 million websites using the flagship product Yoast...
Episode #18
<p>Amir Helzer is the founder of OnTheGoSystems, the company behind WPML, a leading multilingual plugin used by over a million websites. Originally, WPML was a freemium plugin, but due to unfortunate — even somewhat...
Episode #17
<p>Justin Ferriman is the founder and former CEO of LearnDash, a platform that he grew from a simple blog to one of the leading solutions in the LMS space through a mixture of aggressive marketing and clever ‘guerilla’...
Episode #16
<p>Arvid Kahl co-founded FeedBack Panda, which he bootstrapped and later sold for a life-changing amount to SureSwift Capital. He is also a published author and writes extensively about entrepreneurship and...
Episode #15
<p>Chris Badgett is the co-founder and CEO of LifterLMS, a popular LMS (learning management system) plugin for creating, launching, and scaling courses. So far, LifterLMS has helped achieve 8 million+ enrollments and 12...
Episode #14
<p>Kim Coleman and Jason Coleman are two entrepreneurs who have shared the journey of building a software company. However, their mission has been much more than a professional partnership. They’re a married couple with...
Episode #13
<p>Matt Mullenweg is best known as the visionary co-founder of WordPress and Automattic. He’s rightfully secured his place as one of the most prominent figures in the tech world and — more specifically — a pioneer of...
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