Winning With Shopify

The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!

Winning With Shopify is a business podcast hosted by Winning With Shopify, with 403 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Winning With Shopify hosts Winning With Shopify, a business show with 403 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Winning With Shopify

  The Black Friday Discount Trap: How 20% Off Can Destroy Your Shopify Business

  Sep 17, 202627 min

  Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit. After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands make: focusing on revenue growth without understanding the true cost of discounting. A 20% discount might look like a simple way to increase conversions, but the impact goes much deeper. It affects your margins, your ROAS targets, your average order value, your fulfilment workload and even the long-term value of the customers you acquire. In this episode of Winning With Shopify , Nick uses real ecommerce maths to show why discounting can completely change the economics of your business — and why more sales doesn't always mean more profit. You’ll learn: Why a 20% discount can reduce your profit far more than expected The real impact of Black Friday discounts on gross margin How Google Ads and Meta Ads costs change the maths behind promotions Why your usual ROAS target may no longer work during Black Friday How discount-acquired customers can impact long-term profitability Better alternatives to heavy discounting How to create Black Friday offers that protect margin while still driving sales The 5-point checklist every Shopify brand should complete before discounting The biggest Black Friday mistake? Many brands assume a 20% discount means they simply need 20% more sales to make up the difference. But discounts don't just reduce revenue — they change your entire acquisition model. Once you factor in product margins, advertising costs, fulfilment and customer lifetime value, a successful-looking Black Friday campaign can actually leave your business less profitable. Nick also shares alternative strategies including bundles, rewards, tiered offers, exclusives and value-added incentives that help brands compete during peak season without simply racing to the biggest discount. In this episode: (00:00) - Why 20% Off Can Destroy Your Profit (02:26) - The Black Friday Profit Maths (05:05) - Adding Google & Meta Ad Costs (07:02) - How Discounts Affect AOV & ROAS (10:11) - How to Protect Profit During Black Friday (12:33) - The Problem With Discount-Acquired Customers (15:12) - Better Alternatives to Heavy Discounts (18:24) - Rewards, Bundles & Tiered Offers (21:20) - 3 Principles for a Profitable Black Friday (22:24) - 5-Point Black Friday Profit Checklist Follow Winning With Shopify for practical ecommerce growth strategies, Shopify marketing advice and expert conversations designed to help brands grow more profitably. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Yoast - 15% off Shopify and WordPress with code WWS . 506 - Extended 30-day free trial on Shopify apps with code WWS . About Winning With Shopify Winning With Shopify is a podcast for Shopify founders, ecommerce leaders and marketers, covering practical strategies for growing an online store. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

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  Winning With Shopify

  How I Built A 7-Figure Shopify Brand With AI, Automation & Almost No Team

  Sep 14, 202633 min

  What if you could build a 7-figure Shopify brand without building a 50-person team? In this episode of Winning With Shopify , Nick is joined by Phil Atkinson , founder of Greenphones , to reveal how AI and automation are changing the way ecommerce businesses operate — from analytics and Google Ads to marketing, research and customer service. Phil has built a radically lean ecommerce operation, using AI as a team of specialised “employees” with different roles, access to business data and the tools needed to analyse performance and help run the business. Rather than simply using AI to write content, this episode explores what happens when you start giving AI access to the systems and information that actually run an ecommerce business — and whether one person can use AI to compete with much larger teams. You’ll learn: How to build AI employees for specific ecommerce roles Why Phil started using AI throughout his business How AI can analyse business data and improve decision-making Whether AI can actually manage and optimise Google Ads What AI can replace — and what it can't How AI is changing the used-phone industry How to use AI for marketing, research and advertising Whether AI customer service is good enough for ecommerce How Shopify brands should start implementing AI If you're a Shopify founder, ecommerce manager or marketer trying to understand how AI can save time, improve decision-making and help a smaller team compete with much larger businesses, this episode is for you. Connect with Phil Atkinson: Website - philatkinson.com LinkedIn - Phil Atkinson Greenphones: Website - greenphones.no Instagram - @greenphones Facebook - Greenphones In this episode: 00:00 – Building AI Employees for Ecommerce 02:57 – Why He Started Using AI in His Business 03:27 – Creating AI Employees for Analytics 04:34 – Building an AI Team With Different Roles 07:44 – Giving AI Employees Access to Business Tools 09:11 – Can AI Manage and Optimize Google Ads? 11:02 – What AI Can—and Can't—Replace 17:02 – How AI Is Changing the Used-Phone Industry 21:13 – Using AI for Marketing, Research & Advertising 22:57 – The Jobs AI Still Can't Do 25:39 – AI Customer Service: Is It Good Enough? 28:37 – How Businesses Should Start Implementing AI Follow Winning With Shopify for practical ecommerce growth strategies, Shopify marketing advice, AI insights and expert conversations designed to help Shopify brands grow more profitably. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Yoast - 15% off Shopify and WordPress with code WWS . 506 - Extended 30-day free trial on Shopify apps with code WWS . About Winning With Shopify Winning With Shopify is a podcast for Shopify founders, ecommerce leaders and marketers, covering practical strategies for growing an online store. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

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  Winning With Shopify

  If I Had To Build A Shopify Brand From Scratch In 2026, Here's Exactly What I'd Do

  Sep 9, 202631 min

  If I had to build a Shopify brand from scratch today, I would do almost everything differently. Ecommerce has changed. Customer acquisition is more expensive, competition is everywhere, AI is changing how people discover products and the brands that win are no longer just the ones with the best products — they are the ones with the best systems. In this episode, Nick breaks down exactly how he would build a Shopify brand from zero in 2026, covering everything from finding the right opportunity and creating demand to building a brand that can scale profitably. This is the blueprint for building a modern ecommerce business — not just a store that generates sales, but a valuable brand with predictable growth, loyal customers and long-term potential. You’ll learn: Why you should start with the customer, not the product How to validate demand before investing in inventory and development Why distribution matters more than ever in modern ecommerce How SEO and AI discovery should shape your strategy from day one Why relying purely on paid ads can make your business vulnerable How to launch with a focused offer instead of an overwhelming product range Why conversion optimisation needs to be built into your brand from the beginning How AI can become a powerful advantage for ecommerce teams Why retention and customer relationships are key to profitable growth How to build a Shopify business that someone would actually want to buy In this episode: (00:00) - If I Started a Shopify Brand From Scratch in 2026 (01:09) - 1. Start With the Customer, Not the Product (05:12) - 2. Validate Demand Before Building Anything (06:40) - 3. Build Distribution Before Inventory (09:44) - 4. Obsess Over SEO & AI Discoverability (12:04) - 5. Don't Become Dependent on Paid Ads (16:21) - 6. Launch With One Strong Hero Product (20:50) - 7. Build Conversion Into Your Brand From Day One (22:58) - 8. Make AI a Member of Your Team (25:18) - 9. Build Retention Before Chasing Scale (27:58) - 10. Build a Business Someone Wants to Buy Nick also shares the mistakes he would avoid, the channels he would prioritise and the strategies he believes will separate successful Shopify brands from everyone else over the next few years. Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Yoast - 15% off Shopify and WordPress with code WWS . 506 - Extended 30-day free trial on any of their three Shopify apps with code WWS . About Winning With Shopify Winning With Shopify is powered by Winning With Shopify , helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

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  Winning With Shopify

  Shopify SEO Masterclass - Everything You Need To Get Growing Your SEO With Shopify

  Sep 7, 202633 min

  SEO is changing. Shopify brands that want to grow need more than keywords — they need search engines and AI platforms to understand, trust and recommend their products. In this episode, Nick is joined by Alex Moss from Yoast to break down everything Shopify brands need to know about SEO, from the foundations of technical SEO to creating content that drives qualified organic traffic. Alex explains why successful ecommerce SEO is no longer just about rankings, and why data quality, structured information and trust signals are becoming increasingly important as search continues to evolve. You’ll learn: The SEO fundamentals every Shopify brand needs to get right Why technical SEO and data integrity are becoming more important How Shopify stores can help search engines better understand their products Why content strategy and topical authority matter for ecommerce growth The biggest SEO mistakes holding Shopify brands back How SEO is evolving alongside AI search and changing customer behaviour Alex also shares practical advice on building a stronger SEO foundation, improving website trust signals and creating a Shopify store that is easier for both customers and search engines to understand. In this episode: (00:00) - Shopify SEO mistakes and content neglect (03:45) - Fixing Shopify site structure and product discovery (06:08) - Why you need to keep updating old content (09:48) - How customer search behaviour is changing (12:01) - Word of mouth, reviews and AI search (13:48) - Links vs mentions and citations in the LLM era (16:21) - Forums, communities and building brand authority (22:21) - Is Shopify ready for AI and agentic commerce? (25:12) - How to structure product content for AI (27:51) - Brand perception in the AI era (30:52) - How to write content AI can actually use Useful resources: Why Data Integrity Is The New Technical SEO: Search Engine Journal SEO Glossary: Yoast SEO Glossary Listen to the Yoast Podcast: Yoast Podcast Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Yoast - 15% off Shopify and WordPress with code WWS . 506 - Extended 30-day free trial on any of their three Shopify apps with code WWS . About Winning With Shopify Winning With Shopify is powered by Winning With Shopify , helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

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  Winning With Shopify

  Black Friday Is Broken: AI Is About To Change Your Shopify Store Forever

  Sep 2, 202624 min

  Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and recommend when customers are ready to buy. Black Friday and Cyber Weekend are changing. As customers increasingly use AI shopping assistants, personalised recommendations and new search experiences to discover products, Shopify brands need a new strategy to compete. In this episode, Nick breaks down how AI will transform ecommerce sales, why the old Black Friday playbook is becoming outdated and how smarter brands are using AI to improve discovery, create better offers and turn seasonal shoppers into long-term customers. You’ll learn: How AI shopping assistants could change Black Friday and ecommerce discovery Why Shopify brands need to make their products easier for AI to understand and recommend How AI can analyse customer behaviour and create personalised offers How brands can use real-time data to improve ad creative and campaign performance Why the smartest Shopify brands use Black Friday as a customer acquisition opportunity, not just a discount event How to convert Black Friday shoppers into repeat customers after Cyber Weekend Nick also shares five tools Shopify brands can use to prepare for the biggest shopping period of the year, covering AI-powered marketing, ecommerce SEO, conversion optimisation, inventory planning and fulfilment. In this episode: (0:00) - Why Black Friday is broken for Shopify brands (2:15) - The shift from traditional discounts to AI-driven personalization (5:42) - How AI agents will handle customer shopping in 2026 (8:30) - Predictive inventory: Using AI to prevent stockouts (12:10) - The "Death of the Storefront" and the rise of headless commerce (15:45) - Building a brand that survives the AI revolution (19:20) - Actionable steps to prepare your Shopify store now Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Yoast - 15% off Shopify and WordPress with code WWS . 506 - Extended 30-day free trial on any of their three Shopify apps with code WWS . About Winning With Shopify Winning With Shopify is powered by Winning With Shopify , helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

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