Wish, operated by ContextLogic Inc., is a global e-commerce platform based in San Francisco, founded in 2010. It connects millions of customers in over 60 countries with hundreds of thousands of merchants, offering a wide range of affordable products across categories such as fashion, electronics, home goods, and beauty. Initially starting as a wishlist app, Wish has evolved into a mobile-first marketplace that caters to cost-conscious consumers. The platform operates as a marketplace that links manufacturers directly to buyers, allowing for low prices through AI-driven personalization and daily deals. Key features include flexible payment options, a Money Back Guarantee, and a rewards program for loyal customers. Wish also offers a unique program called Wish Local, which helps small businesses serve as package pickup depots, enhancing local economies and delivery speed. With a focus on personalized shopping experiences, Wish has become a significant player in the e-commerce space, reaching peak monthly active users of 90 million globally.