WIRED is a technology-focused magazine and media brand that was launched in 1993 and is owned by Condé Nast. Headquartered in San Francisco, California, WIRED is known for its innovative print and web design, as well as its insightful coverage of technology's social, economic, and political impacts. The magazine quickly gained popularity, reaching over 100,000 subscribers within its first year and earning a National Magazine Award. The core product of WIRED is its bimonthly print magazine, which features editorial content on hardware, software, and broader societal issues. WIRED also operates Wired.com, one of the first commercial websites, providing digital content related to technology culture. The brand has a history of pioneering terms and concepts in the tech industry and continues to be a leading voice in digital culture.