Vortex Optics is an employee-owned American optics company founded in 1986 in Middleton, Wisconsin. Originally starting as a retail store for birdwatching, it has grown into a global leader in high-quality sporting optics, now headquartered in Barneveld, Wisconsin. The company launched the Vortex brand in 2002, focusing on markets such as hunting and shooting. Vortex is known for its customer-centric innovation and rigorous quality testing, supported by a team of engineers, veterans, and outdoor enthusiasts. Vortex designs and manufactures a wide range of premium optics and accessories, including riflescopes, binoculars, rangefinders, and tripods. Their products feature advanced technologies like multi-coated lenses and rugged construction for durability. The company also offers the VIP Warranty, which provides unlimited repairs or replacements without receipts. Vortex Edge, their training facility, supports shooters of all levels. With a diverse customer base that includes outdoor enthusiasts and military personnel, Vortex continues to build a loyal following through quality improvements and innovation.