What does Vitality do?

Vitality is a prominent health and life insurance company based in the UK, known for rewarding customers for healthy living. As part of Discovery Limited, it operates in 41 markets and protects over 42 million lives globally. Launched in 2004, Vitality has over 30 years of experience in health engagement and behavioral incentives, focusing on making people healthier and enhancing their lives. The company offers comprehensive health insurance, including 24/7 virtual GP appointments, mental health support, and digital health tools. Its life insurance products aim to protect loved ones while encouraging healthier living. The Vitality Programme, a key offering, rewards members for engaging in healthy behaviors through a points-based system, allowing them to earn rewards from various partner brands. In 2023, Vitality distributed over £82 million in rewards and premium discounts to its members. The company serves individual consumers, small businesses, and corporate clients, positioning itself as a leader in behavioral engagement in the insurance sector.