Hosted by Amar Singh · 🇺🇸 US · EN · 14 episodes
Established thought leaders with verified media credentials.
I'm Amar, SVP for Content & Comms at sports marketing agency MKTG and Professor in Football Content & Marketing at the Football Business Academy. Join me and a series of special guests as I explore some of the trends around sports marketing, content and culture.
Amar Singh hosts The Sports Marketeer by Amar Singh, a business show with 14 episodes published.
France goes into the 2026 World Cup as one of the favourites — defending finalists, 2018 world champions, qualified with a near-perfect record. They're also a country in which the National Rally is now the largest single
Brazil hasn't won a World Cup in 24 years. There is now a generation of Brazilians who have never, in a footballing sense, known what their parents knew - and this summer, under a foreign coach for the first time in thei
Across the UK, the US, and beyond, anti-immigration rhetoric and far-right ideologies have marched into the mainstream. Just weeks ago, more than 100,000 people filled London’s streets in a rally organised by white supre
The World Cup has always been about far more than football. From Mussolini’s Italy in 1934 to Qatar in 2022, the tournament has provided a global stage where politics, power, and image collide. In the latest episode of T
For this episode of The Sports Marketeer, I caught up with Louise Bach, Global Sponsorship Director at Carlsberg, about the brand’s iconic 30+ year partnership with Liverpool FC. Louise is one of the most accomplished sp
I got together with Mundo NFL presenter Martin del Palacio and digital marketing director James Hamlin to explore the cultural impact of America's biggest sporting event and global growth of the NFL.
This special episode features a session I ran at MKTG Sports + Entertainment’s London office recently, with the former professional cricketer and anti-racism campaigner Azeem Rafiq. We had around 70 guests including lead
What makes Simone Biles the world's most marketable athlete? How is Real Madrid's Vinicius Jr the most appealing footballer to brands ahead of Lionel Messi and Cristiano Ronaldo? What will happen to the global appeal of
How are fans engaging with Euro 2024 online? I got together with two brilliant industry experts at hotel MUNDIAL in Hackney to discuss all things content and marketing around the Euros... Daniyal Khan is a presenter and
For brands and rights holders in sport interested in future-proofing themselves and unlocking new revenue streams, understanding how to connect and engage with Gen-Z audiences is vital. Content creators are at the vangua
From World Cups to Olympics, the Daily Mail's Shekhar Bhatia and former BBC Sports Editor Mihir Bose have covered some of the biggest stories and events in sport and beyond. As they release their respective memoirs, I ca
Cadbury have successfully utilised partnerships in football to deliver on values such as generosity and kindness. No more so was this evident, than with the brand's partnership with Grenfell Athletic FC, which has led to
For close to two decades, Robert Earnshaw was the fleet-footed striker with an eye for goal who delighted fans with his instinctive finishing and acrobatic celebrations. Earning 59 caps for Wales along the way, Rob had a
Football content is evolving all the time and the last two decades has seen a huge shift in how fans are able to access information about the club they support and engage with other supporters online. Through mastering d
How do you grow soccer in the USA where the NFL, NBA, MLB and College Football still dominate? That's the challenge embraced by my guest Dee Kundra, who as Bayern Munich's Managing Director, Americas, is at the forefront
Welcome to the very first episode of The Sports Marketeer podcast. My name is Amar Singh and I am in the business of sports marketing. I work for an agency called MKTG Sports + Entertainment as SVP for Content and Comms,
Jonathan Wilson
columnist at The Guardian and author of The Power and the Glory: A New History of the World Cup · Dewar's Aberfeldy Distillery
1 appearance on this show
Michael Long
Director of the China Landpower Studies Center · Break the Stigma, Inc.
1 appearance on this show
Mark Goldbridge
1 appearance on this show
Chris Parker
on 'Stop Being So Dramatic Tour' · Town of Tillsonburg
1 appearance on this show
Marcus Collins
author and clinical professor of marketing at the University of Michigan · Ross School of Business
1 appearance on this show
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The Sports Marketeer by Amar Singh is hosted by Amar Singh. The show is categorised under business (marketing) and has published 14 episodes.
The Sports Marketeer by Amar Singh has published 14 episodes.
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