TikTok is a short-form video sharing and social media platform owned by ByteDance Ltd. It allows users worldwide to create, discover, and share entertaining content. TikTok operates independently from mainland China, with headquarters in Los Angeles and Singapore. The platform fosters creativity and community, supporting economic growth for creators and businesses through features like shoppable videos, LIVE streams, and personalized feeds. A key offering is TikTok Shop, an integrated e-commerce platform that enables in-app purchases, allowing users to shop seamlessly while engaging with content. Since its launch in 2021, TikTok Shop has rapidly grown, becoming a significant player in online retail. The platform also provides advertising solutions, including real-time campaign tools and targeted ads, helping brands connect with engaged audiences. TikTok serves as a valuable resource for small businesses and global brands across various sectors, including food, beauty, and fashion.