What does The Bug do?

The Good Bug is a wellness company based in Mumbai, India, founded in 2022. It specializes in gut health products, including synbiotic supplements, probiotics, prebiotics, and fermented beverages. The company aims to enhance digestive health, immunity, weight management, and overall well-being through science-backed innovations. Operated by Seven Turns Private Limited, The Good Bug emphasizes the importance of the gut microbiome in various aspects of health. It has raised over $18.8 million in funding and achieved significant revenue growth. The company is committed to transparency and quality, ensuring its products meet GMP and FDA standards, and are cruelty-free. Its product range includes user-friendly formats like oro-soluble sticks, detox shots, and fermented drinks, designed to survive stomach acid and effectively reach the gut. The Good Bug targets health-conscious consumers looking for solutions to digestive issues and promotes a direct-to-consumer model with a strong online presence. Its offerings cater to a wide audience, including families, and focus on preventive health across various categories.