What does Supergoop do?

Supergoop! is a skincare company founded in 2007 by Holly Thaggard, focusing on innovative daily sunscreens that prioritize comfort and ease of use. The brand aims to make sunscreen a regular part of daily routines rather than just a seasonal product. Supergoop! has redefined sunscreen by addressing common issues like stickiness and white cast, offering a range of SPF-infused beauty essentials. The company started with a mission to promote daily sunscreen use after a personal experience highlighted the need for better UV protection. Supergoop! has grown significantly, increasing sales from $5 million in 2017 to $110 million by 2022, and has expanded into international markets. Key products include the PLAY Everyday Lotion SPF 50, moisturizers, body mists, and makeup setting powders, all designed to integrate seamlessly into daily life. Supergoop! is available at major beauty retailers and has built a strong community presence through user-generated content and endorsements.